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This client has done a lot of content with us and we've explored so much already that we needed an innovative way to guide people through what there is to do in Vermont. Our copywriter came up with the content based on unique activities in different regions. But instead of writing it all out in a longform guide we wanted to provide value and delight to the user by allowing some choice and fun to the experience without overloading them with walls of text.
We were inspired by this randomizer for its clean and easy to use interface. The "randomizing" nature of it reflected the exploration of these little-known and unique things to do, too.
