GATHER ROUND WITH GUMGUM
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GumGum’s contextual intelligence will continue to deliver effective ad solutions to our clients – placing brand messages within relevant content where users are paying the most attention.
Computer Vision: Looking Ahead!
Rest assured, GumGum’s brand safety tools are fully prepped and ready to protect our clients’ ads from harmful content, images and symbols online.
Protecting Ad Campaigns
We may be working from home, but our creative ad formats have set up camp all over online media, increasing brand awareness and delivering our clients’ messages in highly visible areas in the most engaging ways.
Committed to Our Work
Let’s talk! GumGum will schedule weekly meetings with account managers and clients to give progress reports, discuss future plans and see how our clients are holding up!
Regular Check-Ins
Have a question or need more information? Let's chat. We’re always here to help! Our customer service is unmatched and eager to address any concerns our clients have. Please don’t hesitate to reach out!
There Will Always Be Light!
THE NIGHT OWL
Take a masterclass? Always wanted to learn how to make the perfect omelette? Now’s your chance!
Get hooked on true crime podcasts (we recommend Wondery)
Do a massive clean up - there’s always clothes you don’t need and even pictures clogging up your phone!
Miss your friends and family? Schedule a Facetime happy hour - they miss you too!
Sign up with us for steaming service and start binge watching your favorite series or movies.
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5 ESSENTIALS TO STAY CONNECTED WITH US
Tgh the wilderness!
Grab your gear and join us for an exciting adventure, prizes await!
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POPULATION
FINANCE / EDUCATION
BUYING MARKET
BEHAVIORS & PREFERENCES
LANGUAGE PREFERENCES
ADVERTISING & MEDIA
HOW GUMGUM REACHES HISPANICS
THE DYNAMO
FITNESS/WELL-BEING
UNWIND
THE FAMILY CLAN
FUN WITH THE LITTLE ONES
THE CALM SPIRIT
IN-HOME ENTERTAINMENT
HOME
Go off book, especially if you need to get your own work done with outschool.com or brainpop.com
1000+ piece puzzle? Let’s go all in!
Stay connected with other parents with these top bloggers
Family game night or bake-off!
Slip and slide your way to fun in the backyard!
THE FAMILY CLAN: ENTERTAINMENT
5 things to do at home and with your family
ENTER TO WIN
MENU
Stay connected with other parents with these top bloggers.
THE NIGHT OWL: IN-HOME ENTERTAINMENT
Always wanted to learn how to make the perfect omelette? Now’s your chance to take a Master Class and perfect your culinary skills!
Do a massive cleanup - there may be clothes you can donate or pictures clogging up your phone!
Miss your friends and family? Schedule a FaceTime happy hour - they miss you too!
Get hooked on podcasts! Take Me There! Armchair Expert Decoder Ring Off The Gram
Enjoy a virtual movie night with friends with Netflix Party!
5 things to do to keep you sane
Top 5 Things to do to keep you sane
THE DYNAMO : FITNESS & WELL-BEING
Go Dance Workout Mode with Spotify and crush your fitness routine with an endorphin burst!
Perfect your breakfast with these 7 best post-workout smoothies.
Boost your metabolism and design your own workout program with Daily Burn 365!
Cook up healthy, delicious food with meal kits like Sun Basket and Green Chef!
Need some workout inspo? Sign up for Darebee’s workout challenges to keep you going!
5 things to stay active at home
Watch your favorite childhood movie with a pint of rocky road and a bag full of popcorn.
Turn down your stress levels and take an online meditation class or your top pick audiobook.
THE CALM SPIRIT: UNWIND
Meditate in your backyard and get some fresh air!
Stretch out your muscles with at-home yoga class.
Turn up some happy hits on Spotify and have a dance in the mirror moment!
5 Things to de-stress while working remote
GumGum’s contextual intelligence will continue to deliver effective ad solutions to our clients - placing brand messages within relevant content where users are paying the most attention.
We may be working from home, but our creative ad formats have set up camp all over online media, increasing brand awareness and delivering our clients’ messages in highly visible, engaging ways.
Business As Usual
As part of our #GumGumGives initiative, GumGum will be donating meals through Feeding America to help those in need.
Have a question? Need more information? Want to chat? We’re always here to help! Our customer service is unmatched and eager to address any concerns our clients have. Don’t hesitate to reach out!
North, South, East & West: Thank you for going on this journey with us!
Enter into our raffle and get a chance to win big!
Enter to contribute to #GumGumGives towards Feeding America and get the chance to win!
Congratulations on being a VIP hiker with GumGum!
Enter to contribute to #GumGumGives towards Feeding America and get the chance to win Mirror home gym!
58.9M
Hispanic population in the US by 2019.
Hispanics represent the largest ethnic group in the United States.
$51.4K
was the median income of Hispanic households in 2018
of Hispanic households had yearly incomes of at least $100k.
1/5
US residents speak Spanish at home
41M
of the total US population in 2025
An estimate of
Hispanic people will comprise
The median weekly earnings for Hispanic women in April 2019 was $621, vs. $814 for total women.
The median weekly earnings for Hispanic men in April 2019 was $746, vs. $1,000 for total men.
Hispanic men with a bachelor’s degree had average earnings of
$62K vs. $46K
for Hispanic women with that credential.
60%
More than 60% of US Hispanics are millennials or younger.
of Hispanics are homeowners.
is the number of Hispanic-owned businesses in the US.
4.37M
The total buying power of the US Hispanic population was $1.5 trillion in 2018 and it is expected to grow nearly $400 billion more by 2023.
of Hispanics are estimated to be digital video viewers in 2019 vs. 71.2% of the total population.
75.9%
New Mexico, Texas and California are the top 3 states with the largest Hispanic population in the US.
20%
Behaviors & Preferences
of Hispanics in the US use search engines when looking for information about brands, products and services.
of US Hispanics are digital buyers.
68.6%
of digital purchases made by Hispanics are via Mobile.
49%
High-consumption categories for Hispanics include health and beauty, clothing, houseware appliances, family entertainment, insurance and financial services, and telecom.
of Hispanics buy grocery brands that are authentic to their ethnic heritage.
50%
of Hispanics research and buy in-store when shopping for clothing.
42%
24/7/365
Hispanics are connected via their mobile phone 24/7/365; at any hour of the day or night, at least 20% are using their cell for social networking, with messaging and websites close behind.
are the #1 source of News for Hispanics, followed by social media and cable/tv.
WEBSITES
Language Preferences by Generations
English or Español?
All Hispanic Adults
First Generation
Second Generation
Third Generation
Only English
Advertising and Media by Language Preferences
95%
70%
52%
English Dominant
Bilingual
Spanish Dominant
95% of English-first and 70% of bilingual Hispanics said they prefer English when using digital devices, and so did 52% of Spanish-first Hispanics.
53%
27%
53% of Spanish dominant Hispanics have more affinity with a brand when the company advertises in Spanish, and 27% of English dominant Hispanics feel the same way.
62% of Spanish-dominant Hispanics said Spanish-language ads on English-language environments appeal to them. But so did about 52% of the English-oriented Hispanics and a bigger majority of bilingual Hispanics which is 64%.
62%
64%
THANK YOU
Mostly English
Mostly Spanish
Only Spanish
LANGUAGE
AFFINITY
SPANISH-LANGUAGE ADS
How GumGum Reaches Hispanics
GUMGUM'S TOP HIGH-INDEXING HISPANIC SITES
GUMGUM’S PROPRIETARY COMPUTER VISION AND CONTEXTUAL ANALYSIS CAN ALIGN YOUR BRAND WITH IMAGES AND CONTENT THAT ARE RELEVANT TO HISPANICS
TRENDY
56.54%
141%
Reach
Comp. Index
EVENTS
HOLIDAYS
ENGAGING CREATIVE THAT CAPTURES THE HISPANIC AUDIENCE ACROSS GUMGUM’S PLATFORM WITH MESSAGES IN BOTH ENGLISH AND SPANISH
Sources: - United States Census Bureau 2018 report - eMarketer (US Hispanics report 2019) - The state of the Hispanic-American Consumer 2018 report - Simmons
CREATIVE GALLERY
46%
DID YOU KNOW?
UNDERSTANDING AND REACHING HISPANICS
Welcome to the GumGum Campsite! You’ve got a friend - better yet, a hiking buddy in us! Grab your gear and join us for an exciting adventure through the wilderness!
PICK YOUR PERSONA TRAIL WITH GUMGUM
Hike our trails north, south, east or west to win exciting prizes! Sign up below:
Earn a #GumGumGivesBack card, and we’ll match your gift card value to donate to Feeding America to help those severely affected. You can also use the gift card to purchase at-home entertainment, fitness and self-care kits for you, your friends and family. When you sign up, you will also be entered into a raffle to score yourself a Mirror home gym!
Full Name
Email
Company
SUBMIT
IN- HOME ENTERTAINMENT
THE FAMILY CLAN:
FAMILY ENTERTAINMENT
