The edges of the triangle have been subtly softened to bring a sense of fullness and optimism. When combined with the heavier letterforms inside of the triangle, the visual conveys the promise of growth
Softened edges
The intersection of the letterforms with the triangle creates an opposition. This opposition counterbalances the directional pull of the triangle and directs the eye through the logo.
Counterbalance
The font used for the logo was designed by BigCommerce to complement the geometry of the brand mark. The custom letterforms are simple, straightforward, and readable at a distance.
Custom geometry
The new BigCommerce
A pattern
for success
Through the new logo, our
desire to help merchants grow
"up and to the right" is now
intrinsically linked to the
BigCommerce brand.
Our new brand is a reflection of our vision,
commitment to our customers and our role in
the commerce industry.
Today, we are excited to introduce you to the new BigCommerce
— a new brand identity that reflects our long-term commitment
to powering growth, removing complexity and supporting
businesses around the world.
Brent Bellm / CEO
The Big Vision
Andrea Wagner / Head of Design
Behind the design
Andrea Wagner / Head of Design
Up and to the right
This is represented in our new logo — an ode to the
“growth chart” used in board rooms and offices
around the world to quantify progress. At its core,
our logo is a dramatically simple composition of
elements that convey our brand’s promise to help
merchants grow “up and to the right”.
Just as with the businesses that rely on our platform,
design plays a vital role in how customers interact with
and experience our brand. The changes to our website
and control panel were informed directly by our
customers and partners, and are designed to
make interacting with and discovering information easier
and more efficient.
Of course, a brand is more than just a logo and color
palette. So today we’re also introducing an entirely new
look and feel to everything BigCommerce, including our
website, control panel, educational content and more.
This new brand helps better convey our story, and the
story of our merchants.
A new way
to experience
BigCommerce
Our mission at BigCommerce is very simply put: to
power commerce success, one brand at a time. We
do this by providing a platform on which merchants
can maximize their success, both today and in the
future.
Now we are seeing explosive growth in the ecommerce
industry, and rapid changes in shopping preferences for
both consumers and businesses. We felt it appropriate to
reflect on BigCommerce’s mission and identity, which has
been, is and will forever be rooted in helping merchants
sell more.
2014
2013
2009
Since 2009, BigCommerce has powered a new
generation of commerce — one no longer restricted by
geography, currency, language or technology. During this
journey, we have evolved as a company and grown with
our merchants, building products to support their needs
and better serve their customers. BigCommerce has
democratized the same technologies used by industry
heavyweights so that a new generation of brands can
compete on equal footing.
What started as a simple shopping cart is now a robust
ecommerce platform powering thousands of emerging
brands, as well as many of the industry’s largest online
businesses.
Up and
to the right
Introducing the
new BigCommerce
