are not satisfied with
efficiency in dealing
with insurance providers
86%
of their patients don't
always follow through on
scheduled appointments
90%
are not satisfied with current patient load
88%
$16,503
Total Annual Software Spend
58%
Of respondents agree the healthcare industry has become highly competitive
72%
Of respondents agree they’re making a difference, even though the landscape is becoming increasingly competitive.
Back
At the end of the day, health care professionals agree
they’re making a difference, even though the
landscape is becoming increasingly competitive.
37%
are extremely satisfied
with managing the practice’s day-to-day
Only
Most physicians and administrators agree there is plenty of room to improve operations.
43%
Physicians
74%
Office managers
But more office managers than doctors think technology helps make operations easier.
58%
Physicians
39%
Office managers
In fact, most office managers are extremely open to digital solutions
to solve office problems. Another perspective
that varies from physicians.
Conclusion
18%
Physicians
28%
Office managers
This could be because physicians don't consider themselves as tech savvy compared to their counterparts.
$8,593
Management
software
$5,486
Scheduling
software
Vitals
Healthgrades
Patient Fusion
Athenahealth
Zocdoc
7.5%
8%
10.5%
11.5%
16%
And here are the scheduling softwares they're using:
None of the above
Other
Patient care reporting software
Revenue cycle management software
Patient intake software
Multi-functional software
Patient appointment reminder software
Practice Management Software (PMS)
Insurance claims management software
EMR/EHR or patient personal data mgmt software
Billing software
2%
2%
17%
23%
23%
41%
48%
53%
55%
60%
68%
And here are the management softwares they're using:
Views vary on how to improve the day-to-day:
See how Zocdoc can help
Just purchasing software solutions doesn’t automatically equate to success. Medical practices need help in learning how to best utilize these tools to impact their business.
Yet, frustration looms with this operational spending.
$2,424
Other software
$8,593
Management
software
$5,486
Scheduling
software
Their average annual monthly operation spend looks like this:
With the rise in technology-aided solutions there are more tools than ever geared towards helping medical practices achieve operational efficiency. Doctors and office administrators recognize this potential, and are spending considerably on these solutions with the hope that scheduling and management software will lead to new levels of success.
Operations
$1,371
Total Monthly Marketing Spend
61%
65%
$669
Online Marketing
$512
Offline Marketing
Billboards or other
Out-Of-home advertising
Speaking at conferences
Print advertising
Sponsorships
Distributing direct mail, flyers, brochures
Listing in directories
(online and offline)
7%
24%
32%
36%
39%
43%
And here's a breakdown of
their offline marketing spend.
Email marketing
Search engine marketing
Online advertising
Social media advertising
Listing in directories
(online and offline)
35%
39%
29%
40%
43%
And here's a breakdown of
their online marketing spend.
Investing in marketing
is important
to keep up
with competition
Marketing is essential
for our practice
respondents are
doing at least
some marketing
And one thing’s for certain – almost everybody’s marketing their practice.
$190
Other
$512
Offline Marketing
$669
Online Marketing
Their average monthly marketing spend looked like this:
Physicians and office managers agree – marketing is integral.
Historically doctors haven’t been keen on the concept of marketing their services, many even considered the idea taboo. But today those views have changed. Now, the majority of doctors and office managers consider it an essential ingredient for a healthy practice.
87%
Marketing
Marketing is more of an art than a science, and practices are indicating that they need help when it comes to realizing success in their marketing investments.
17%
Of respondents are
extremely satisfied with
their marketing efforts
While they may be sold on marketing, many haven’t quite figured out how achieve results.
Top 3 Digital Advertising Solutions for Medical Practices
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Looking for ways to increase your marketing results?
Practice annual revenue
Size of the practice
Practice setting
Practice type
Specialties
Years in practice at any facility
Age
2 - 5 years
7%
< $500k
17%
$1m - $3m
$500k - $1m
21%
26%
> $10m
5%
$7.5m - $10m
3%
$5m - $7.5m
5%
$3m - $5m
I don't know / NA
14%
10%
2 - 5 years
7%
1 - 2 physicians
46%
16 - 75 physicians
8%
3 - 15 physicians
46%
Urban
36%
2 - 5 years
7%
Suburban
62%
Rural
2%
Solo/Private practice
40%
2 - 5 years
7%
Private single-specialty
group practice
30%
Independent contracting
1%
Employed physician practice
6%
Private multi-specialty
group practice
17%
Primary Care Physicians
21%
2 - 5 years
7%
Tier 2 Doctors
28%
Dentists
32%
Eye Doctors
8%
OB-GYN
7%
Dermatologists
4%
16 - 20 years
16%
11 - 15 years
16%
2 - 5 years
7%
<2 years
2%
6 - 10 years
15%
21 - 30 years
30%
> 30 years
14%
41 - 50 years
28%
31 - 40 years
24%
<30 years
1%
>70 years
2%
51 - 60 years
32%
61 - 70 years
14%
Zocdoc commissioned a study to foster a better understanding of the challenges today’s doctors face in running their businesses. The study involved a 30 minute questionnaire designed to return an comprehensive understanding of each respondent’s practice.
For us to provide an accurate assessment on the state of marketing and operations in private medical practices, it was important to ensure we included the diverse range of voices that make up this landscape. Below we’ve provided an in-depth look at our survey respondents.
92
Who We Surveyed
Office Managers/
Administrators
Physicians
668
Methodology
Today’s doctors face an enormous challenge. No longer is the success of your practice just about providing top-notch care, today’s physician also need the savvy of expert business owners as well. The two most critical areas of business: marketing and operations.
But doctors aren't always clear on how to define marketing success and operational efficiency? How much should you be investing? What strategies should you try? What tools should you use? To help you navigate this complex landscape, we surveyed 760 physicians, office managers, and administrators across practice size, specialty and location to understand how they're approaching these aspects of their business today.
Read on to learn how other medical professionals have been tackling this in 2017.
Owning your own practice is harder
than ever before
Operations
Marketing
Methodology
Introduction
Physicians and office managers provide a look into the business challenges
of running a private medical practice in today’s landscape.
2017 Zocdoc Benchmark Report
The State of Private Practice
List your practice on Zocdoc
We’ll help you each step of the way in navigating the complexities of marketing and the nuances of operational efficiency.
Zocdoc can help you
navigate the challenges
of running your practice
