Welcome to the dazzling world of AI, a digital revolution redefining the creative landscape at breakneck speed!
As a marketer, you're likely familiar with hurdles like creative bottlenecks, time constraints, and maintaining audience engagement. You may wonder, "Can AI genuinely alleviate these issues?" Absolutely!
Lots of marketers are already harnessing AI to supercharge their workflows, with 58.9% using AI to optimize their content, according to a global survey. The result? A whopping 68% of businesses have seen an increase in content marketing ROI.
AI has ushered in a new era of creativity, becoming a powerful ally for marketers eager to transform their content creation process into an engaging, audience-centric journey. So, in this whitepaper, we’ll demonstrate why it’s best to ride the wave instead of ignoring it. Keep scrolling to unveil the power of AI in transforming your workflow and boosting ROI.
AI:
Unpacking
From myths to mastery and beyond
The unstoppable creative power of AI in marketing
68%
saw an increase in their ROI
59%
marketers optimize content with AI
AI is unlocking unprecedented levels of creativity
Here's a snapshot of what you'll uncover:
Ways AI can streamline your team's operations
Actionable tips for integrating AI into your workflow
Top-tier AI tools to kickstart your journey
AI myths versus the reality behind them
The big question of AI security
A glimpse into the future and upcoming AI trends
How to elevate your marketing workflow with AI
Ready for an AI-powered marketing glow-up? Keep reading!
While AI may still seem intimidating to old-school marketers, the truth is it isn't just a fleeting trend. In the words of Ceros CEO Simon Berg, AI opens up a world of possibilities. It's when teams dare to dive deep into the world of AI and play around with its capabilities, that they truly unlock their potential to push creative barriers and accomplish more with fewer resources.
"So, play with AI. Tell it the intended goal; tell it what really matters; tell it the emotions you want to evoke. Then you’ll get results that will blow your mind.”
Generative AI is no longer a luxury; it's an essential tool for modern marketers. Here’s why:
Simon Berg, Ceros’ CEO
User-friendly
You don't need to be a tech wizard to use it. Plus, it’s easier to master than you think.
User-friendly
Bridges the skills gap
AI is accessible to all, leveling the playing field regardless of your tech-savviness.
Bridges the skills gap
Budget-friendly
When you effectively operationalize AI, there’s no need to hire additional team members, making it a cost-effective solution.
Budget-friendly
Keeps you ahead
It helps you stay innovative and fresh with your marketing strategies.
Keeps you ahead
Time-saver
AI can automate mundane tasks, freeing you up for more strategic and creative thinking.
Time-saver
Personalized marketing
AI can generate audience-tailored content, thus enhancing engagement.
Personalized marketing
Here are some practical steps that'll help you easily incorporate AI into your marketing workflow:
How the Ceros marketing team operationalizes AI
Looking for inspiration? Here's how we're harnessing AI (specifically Gemma, Ceros’ creative AI assistant) within our marketing team:
VP of Marketing
User Acquisition Marketing Manager
Senior Growth Manager
Social Media Manager
Content Lead
Product Marketing
Content Marketer
Content Lead
Quickly drafts Slack messages and emails using Gemma’s voice input feature.
Efficiently creates and updates documentation like editorial guidelines.
Accelerates the delivery of creative briefs to the design team.
Maintains an up-to-date Ceros knowledge base for accurate copy fact-checking.
Ensures writing consistency and adherence to Ceros' tone of voice.
Generates header image mockups to share with creatives.
User Acquisition Marketing Manager
Uses Gemma for copywriting on various platforms.
Created a custom gem that softens creative feedback for easier digestion.
Creates custom gems with Product Marketer for copy fact-checking.
Develops webinar content and promotional communications.
Summarizes and distills information from Guru cards and Loom recordings.
Senior Growth Manager
Leverages Gemma to create ad copy.
Social Media Manager
Uses Gemma for social media campaign brainstorming and content editing.
Employs Gemma to refine copy for ghostwriting.
Discusses feedback for social media ideas and campaigns with Gemma.
Creates outreach briefs and emails for Ceros Community Spotlights and Cerosian Q&As.
VP of Marketing
Uses Gemma’s voice input feature to distill meeting notes and key takeaways into concise memos.
Extracts key points from presentations to create executive summaries with Gemma.
Uses Gemma as a research assistant to sift through research decks, pull out insights, and suggest ideas or tactics based on her analysis.
Product Marketing
Input feature specs and customer benefits into Gemma to generate drafts of internal feature briefs
Brainstorm copy and messaging ideas for in-app onboarding and guides
Generate draft copy for in-app release updates and brainstorm different messaging angles
Generate draft copy for customer-facing product update emails
Brainstorm different tactics for feature launches and go-to-market plans
Summarize calls notes from internal meetings and and customer interviews
Content Marketer
Brainstorms blog headlines and H2s with Gemma's assistance
Reviews email copy to ensure adherence to Ceros' tone of voice
Transforms ideas, notes, and bullet points into well-structured paragraphs for blog posts and other content
Checks existing copy with Gemma for potential improvements and better flow
Drafts basic outlines and layouts for blog posts
Brainstorms engaging outros and CTAs for in-app copy and e-newsletters
Summarizes product copy into bullet points highlighting benefits over features
1
Find the right
AI tools
2
Experiment
with it
3
Spot the
repetitive tasks
4
Train your
team
5
Start small,
then scale
Identify areas of your marketing strategy that need a boost (i.e., content writing or design assets), and research the tools that meet those needs.
Immerse yourself in AI. If initial attempts don't yield the desired results, adjust your prompts and experiment until you achieve your desired outcome. Remember, AI's key strength is its adaptability, so perseverance is key!
Begin by integrating AI into one or two tasks, like using Midjourney to build hero image mockups for your design team. As you grow more comfortable, gradually incorporate AI into more tasks and larger projects.
Top tip: Keep an eye on progress
Regularly review how your chosen AI tools are enhancing or improving your workflow. If they’re not hitting the mark, don't hesitate to tweak your approach or try different tools.
What are some of the best AI tools to start with?
Visual design
Automating tasks
Video marketing
Creative content
If you’re not sure where to dig in, here are some game-changing AI tools (that aren’t ChatGPT!) to add to your marketing stack.
Gemma
Creative content and copy generation
Supports voice input commands
SOCII complaint
Learn more
Learn more
Learn more
Learn more
How AI and security go hand in hand
AI systems are like sponges, soaking up data from across the web – personal details included. This helps with customizing customer experiences and training large language models (LLMs).
LLMs are AI models trained on large amounts of text data that learn to generate human-like text by predicting the next word in a sentence.
Luckily, there are steps companies can take to answer such questions and set themselves up for success:
Is the data handled responsibly?
Promoting a culture of data literacy across your organization
Setting clear data access policies
Establishing a clear data governance framework
Finally, make sure your organization uses legally compliant AI tools and sticks to data handling best practices, which include:
Step 1 - Prioritize Securing Customer Data
With so much data being processed, you likely have valid concerns, like:
AI security goes beyond technical safeguards to fostering a culture of security, communication, and process from the get-go. Often called a 'secure by design' approach, it embeds security protocols at each stage of digital product development to ward off cyber threats.
Complying with privacy regulations like GDPR and CCPA
Performing regular data cleaning and validation checks
With the right safeguards, AI can offer a high degree of safety.
AI ethics
The rapid evolution of AI now includes a focus on human values, rights, and morals, shining a spotlight on AI ethics.
In response, companies from various sectors are creating and applying principles, frameworks, and best practices for responsible AI use.
AI ethical codes aim to avoid issues like
Biases
Plagiarism
Privacy invasion
And misinformation.
Instead, they emphasize data privacy, transparency in AI decisions, and making sure AI doesn't play favorites with certain demographics.
The near future promises more robust government AI development regulations and an increased focus on public education about ethical AI use.
Ad targeting
More marketers are turning to AI for improved ad targeting. Here's how it enhances marketing strategies:
AI can swiftly sift through massive sets of audience data. It uses an algorithm to identify the audience that best fits your products or services, helping you fine-tune your ad targeting strategy.
AI gathers information on consumer preferences, behaviors, and demographics. This allows marketers to tailor ads to specific target groups.
With AI, advertisers can create customized ads that truly resonate with their target audience. This leads to better conversion rates.
However, precision ad targeting brings fiercer competition and higher standards for what makes an ad successful. Therefore, marketers must focus on:
Quality to ensure ads stand out from the competition.
A/B testing to identify which versions of your ads perform best.
AI-powered conversational marketing is all the rage right now. Here's why:
AI has an improved understanding of natural language, intent, and even emotion. This enables real-time, personalized chats with customers using chatbots and voice assistants.
In November 2023, OpenAI launched custom GPTs. This means anyone can create their own branded chatbots with no coding skills required! The response was massive, with people churning out bots for everything imaginable!
AI advancements are rapidly evolving chatbots, enabling them to answer more complex customer queries. This makes guiding visitors through your site and sales funnel easier than ever before.
Ad targeting
AI ethics
Conversational marketing
The future of AI-focused marketing
So, you’re all aboard the AI train, and you’ve even started implementing it into your marketing practices.
But now what? What’s the next big thing for AI?
Well, here are a few AI trends that should be on your radar.
Conversational marketing
Looking for ways to operationalize AI in your own marketing team?
Give the Ceros suite a spin today and discover how AI can supercharge your team.
So, there you have it! We've journeyed through the exciting world of AI together, explored its incredible impact on marketing, and even had a sneak peek into the future.
Now, the ball's in your court.
AI marketing
AI workflow
AI security
AI future
Ceros suite
AI starter tools
Does it comply with regulations (such as the EU’s AI Act)?
How secure is it once it’s been collected?
Lack of education and training is the number one barrier to adopting AI in marketing. Invest time in training your team to use AI tools more effectively.
*Custom gems are versions of Gemma fine-tuned for a specific task.
Discover now
Ready to explore AI in marketing further? Discover more use cases in our Educate library.
Supercharge your team with Ceros
Request demo
Build interactive content that drives sales and makes your brand stand out.
Give contextual feedback on PDFs, websites, videos, and more.
Tackle any creative task with the help of your AI assistant.
Empower every team member to create dazzling designs.
Identify tasks ripe for AI automation, like scheduling social media posts, sending routine emails, or writing SEO meta descriptions. This frees up your time for tasks that truly require your attention.
User-friendly - You don't need to be a tech wizard to use it. Plus, it's easier to master than you think.
Bridges the skills gap - AI is accessible to all, leveling the playing field regardless of your tech-savviness.
Budget-friendly - When you effectively operationalize AI, there's no need to hire additional team members, making it a cost-effective solution.
Keeps you ahead - It helps you stay innovative and fresh with your marketing strategies.
Time-saver - AI can automate mundane tasks, freeing you up for more strategic and creative thinking.
Personalized marketing - AI can generate audience-tailored content, enhancing engagement.
Generates images based on text
High-quality customizable visuals
Empowers non-designer marketing teams
Automates away repetitive tasks
Lets you integrate with 3000+ apps
No coding experience needed
Quality video content generation from text
Voiceovers in 130+ languages
Make everything from tutorials to video ads
For those moments when creative blocks hit, tools like Gemma come to the rescue. As part of Ceros, Gemma offers strategic insights, ideation, and copywriting guidance 24/7. This helps improve content quality, speed up the creative process, and enhance team collaboration.
Dall-E is a versatile tool that helps marketing teams tackle design tasks by transforming text into assets like social media ads and infographics.
Automation is the name of the game with Zapier. It eliminates repetitive tasks from your to-do list and frees you up to focus on crafting impactful marketing content.
Synthesia is a tool that transforms text into studio-quality videos using AI avatars and voiceovers. So you can churn out all the assets you need, even if you’re camera-shy!
Decision-makers should prioritize securing customer data and preventing unauthorized access. Yes, it demands careful planning, training, and execution, but it's crucial for long-term AI use.
Step 02 - Instill a culture of security in your workforce
Step 03 - Carefully vet your AI vendors