Meet Leah
At the prominent California law firm Allen Matkins, Leah’s team struggled to quickly and effectively create interactive content. Their materials were rich in detailed legal expertise and valuable insights, but they urgently needed a digital makeover to captivate their audience and differentiate their brand.
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Customer Overview
Customer Overview
Pain Points
Solution
Results
Next Steps
Creative Designer & Branding
Industry
Company Size
Featured Project
The Winter 2024 Forecast
Real estate
240+ attorneys
Leah McVay
Pain Points
Navigating growing pains
Originally, Allen Matkins relied on static PDFs for their digital content—a common yet uninspiring practice within the legal industry that did little to set them apart from competitors.
As the digital world progressed, Leah and her team saw the necessity of moving toward more dynamic, interactive content to boost their digital footprint. This transition was aimed not just at capturing audience attention more effectively but also at managing content updates more economically. However, this shift introduced several challenges.
Solution
Streamlining content creation
Ceros has transformed Allen Matkins' digital landscape. With Studio, the firm supercharged its website and events with engaging, interactive elements and optimized project revisions using MarkUp.
Limited engagement
The firm's website and digital content were basic and dull, making it difficult to effectively grab the attention of its target audience.
High costs
The team relied on external services for website management, which resulted in high costs and limited its ability to make timely updates.
Inconsistent branding
The team's limited options for creating engaging, interactive content stifled their creativity and ability to showcase the firm's leading research.
Content restrictions
When the team started producing interactive content, they didn't have a clear strategy to keep their branding consistent.
“ There were so many things we wanted to do but couldn’t. Ceros allowed us to level up our look and our content game."
Leah McVay, Allen Matkins
Creative Designer & Branding
Overall, Ceros has empowered Allen Matkins to uphold brand consistency and dramatically enhance their online engagement, providing a digital experience as lively and impactful as their face-to-face interactions.
Results
Elevating Allen Matkins' digital engagement
Ceros has been a game-changer for Allen Matkins, boosting engagement across their digital platforms. This was particularly noticeable with key content like the Luenr Update and the 2023 View from the Top event.
The interactive features not only attracted more visitors but also held their attention longer, enhancing the impact and effectiveness of the firm’s virtual events.
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Impact
Leah:
Ceros transformed how users interact with the firm’s digital content, delivering a noticeable surge in engagement.
Next Steps
Scaling Ceros usage
Leah plans to integrate Ceros more regularly across all their digital endeavors to keep their website vibrant and engaging.
She's keen on using Ceros for upcoming client proposals and specialized pitches, aiming to harness its interactive features to craft standout presentations that set Allen Matkins apart in the competitive legal sector.
With Ceros now a key element of their digital strategy, the team is ready to tackle new challenges, push traditional limits, and take their content to new heights.
Ceros lets me deliver valuable outputs to the team without coding skills, which increases the value I bring to the firm.
Leah McVay, Allen Matkins
Creative Designer & Branding
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Experience the transformation
Ceros has transformed Allen Matkins' approach to digital content, boosting its brand presence and internal capabilities. Want the same results? Schedule a demo today to see how Ceros can revolutionize your business!
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Routine content creation
Studio's flexible features are perfect for regularly updating the firm's website, ensuring visitors consistently have fresh, engaging access to the latest insights and information.
No coding required
Ceros enables the team to effortlessly create top-notch interactive content without needing extensive coding skills, significantly enhancing their internal value.
Insights from repurposing
A new strategy involves transforming webinar content into short-form videos on a Ceros page to explore whether more digestible content formats boost audience engagement and understanding.
How a leading law firm elevated its digital presence with interactive content
Internal feedback on Ceros content has been overwhelmingly positive, highlighting its value.
"Now, our go-to is always, 'Should we create a Ceros page for that?'"
Customer Overview
Pain Points
Solution
Results
Next Steps
Featured Project
Interact with the experience below