Only 21% are successful at tracking ROI
Interactivity & Illustrations by
Original static infographic compiled by
41%
64%
72%
88%
94%
B2B content marketing social media platform usage
LinkedIn generates more leads for B2B companies than Facebook, Twitter or blogs individually. Yet only 47% of B2B marketers say they are actively using LinkedIn vs. 90% using Facebook
65%
of B2B buyers report that the winning vendor’s content had a “significant impact” on their buying decision
68%
of B2B buyers strongly agree that B2B vendors should curb the sales messages to improve the quality of their content
80%
of business decision-makers prefer to get company information in a series of articles versus an advertisement
Social Media Content: 92% eNewsletters: 83% Articles on your Web Site: 81% Blogs: 80% In-Person Events: 77%
Interactive content, such as apps, assessments, calculators, configurators and quizzes, generate conversions moderately or very well 70% of the time compared to just 36% for passive content
73% of B2B organizations have a person dedicated to overseeing content marketing strategy
47% of B2B marketers have a dedicated content marketing group
78% of B2B marketers plan to grow their content marketing team by 1-3 people in the next year
B2B companies that blog generate 67% more leads per month than those that do not blog
Brands relying on inbound marketing save over $14 for every new customer aquired
Organic search leads have a 14.6% close rate, while outbound marketing leads have a 1.7% close rate
72% of marketers think that branded content is more effective than magazine advertisements, 69% say it's superior to direct mail and PR
Website conversion rate is nearly 6x higher for content marketing adopters than non-adopters
multiple times per month
19% of B2B marketers publish new content multiple times per month
19%
17% of B2B marketers publish new content weekly
17%
Weekly
26% of B2B marketers publish new content multiple times per week
26%
multiple times per week
16% of B2B marketers publish new content daily
16%
daily
87%
Building out an Effective Content marketing team
B2B marketers using social media to distribute content:
Conversion Rate for Interactive Content
63% rate videos as effective
of B2B marketers use video as a content marketing tactic
B2B marketers cite web traffic (63%) and sales lead quality (54%) as their top content marketing metrics
of B2B organizations plan to increase their content marketing budget in the next 12 months
of B2B marketers said brand awareness is a top goal
of those have a documented content strategy
of B2B marketers use content marketing
Publishing Frequency AND Types of Content Deployed
Content Marketing’s Impact on the Bottom Line
spreading the word
how do the buyers feel?
Measuring Success
91%
55%
84%
44%
Did you know that
B2B marketers who use video as a content marketing tactic:
Top 5 B2B Content Marketing Tactics
