The High Cost of Low Content Engagement (7.17 Form) The High Price of Low Content Engagement & How to Boost It

Marketers are spending more to drive traffic—but engagement keeps slipping. Discover how smarter content is reversing the trend—and reducing spend.

The High Price of Low Engagement

Pink cursor icon that represents marketer collaboration

(And how to stop paying It)

We live in the most distracted era in human history

Marketers everywhere are facing an engagement crisis

AI-generated noise is rising.

81% of B2B marketers reported using generative AI tools in 2024.

People want stories that resonate.

68% of consumers say that brand stories influence their purchase decisions.

Consumer trust is down.

Just 30% of consumers—and only 28% of Gen Z—trust the brands they buy from.

It's costlier than ever to earn attention.

Over the past two years, the cost of a visit increased +19% in total.

Sources: ContentSquare, Customer Experience Dive, The Brand Shop, CMI

Audiences are tuning out faster, and standing out requires more than just volume.

-6.5%

Consumption rate, which measures the change in session depth, time on site, and scroll rate, is down 6.5% YoY.

Source: ContentSquare

Marketing teams feel this pressure

challenge for B2B marketers today is creating content that prompts a desired action.

challenge for B2B marketers today is creating content that differentiates.

Source: Content Marketing Institute

Only content that connects will convert.

Why experience matters

Purchasing decisions (yes, even B2B ones) are made by humans

of B2B buyers conduct their research online before making a decision.

70%

of consumers have chosen, recommended or paid more for a product or service that provides a personalized service or experience.

77%

see little to no difference between suppliers, and will typically gravitate toward the one they've had the best experience with

86%

McKinsey

Source: Forrester

Source: Think With Google

Humans make decisions based on logic and feelings

And feelings are formed by our experiences

How smart teams win back engagement

Gain trust with your audience

Increase engagement

Improve conversion rates

Interactive content boosts brand loyalty by 30%.

Interactive content generates 52.6% higher engagement rates.

Interactive content increases conversion rates by as much as 2x.

Digital Marketing Expert

Neil Patel

Marketers succeed when their audience not only consumes content, but also enjoys and acts upon it.

Sources: Mediafly, The Brand Shop, Hubspot

More time spent engaging with interactive content than static page.

47%

Source: Emulent

of consumers say that brand stories and visual storytelling influence purchasing decisions.

68%

Source: The Brand Shop

Illustration of the Ceros Studio user interface showing the left toolbar with icons for selection, shapes, text, and images.

It’s not just a trend — it’s a proven tactic. Explore the data that shows how interactive content delivers stronger engagement, deeper consumption, and better business results.

The interactive content effect

Dwell times

80%

Conversions

+22%

Click throughs

10x

Impact on traffic and engagement

Increase in visibility

+150%

Increase in traffic

+80%

Increase in page views

+302%

Metrics reflect average performance across a sample of Ceros customer experiences

Impact on revenue and pipeline

Increase in win rate

+16%

Increase in win rate

+40%

Increase in pipeline

Global Publishing Company

Create experiences

Don't create content

Static content showing the results of a survey called

Complex B2B buying journey flowchart with multiple steps and decision points, presented in a dense and unengaging format.

Black and white ROI calculator featuring line and bar graphs

Black and white technical support white paper with dense text detailing Control4 USB recovery instructions.

Content fills space. Experiences drive action.

Content hub template featuring wellness and fitness sections.

Paginated presentation template designed to help pitch products or services with clarity and impact.

Project portfolio page showcasing a modern residential design, highlighting various completed projects.

Interactive solar energy promotional content featuring efficient solar solutions with clickable hover interactions.

One-pager template example showcasing The RIZ Experience, with images of a cocktail, gourmet dishes, and a chef, emphasizing culinary excellence and creativity.

Landing page example with text about millennials favoring decentralized financial systems, blue-purple gradient background.

Create less noise. Make more impact.

The shift from content to experience isn’t just a vision, it’s already happening. Leading brands across multiple industries are already using interactive experiences to transform the way they engage audiences, drive conversions, and elevate their marketing impact.

The cost of blending in? Only 1 in 4 companies stands out to consumers.

Book a consult

Sources: ContentSquare, Customer Experience Dive, The Brand Shop, CMI

Create experiences

Don't create content

Content fills space. Experiences drive action.

Over the past two years, the cost of a visit increased +19% in total.

Just 30% of consumers—and only 28% of Gen Z—trust the brands they buy from.

Consumer trust is down.

68% of consumers say that brand stories influence their purchase decisions.

People want stories that resonate.

81% of B2B marketers reported using generative AI tools in 2024.

AI-generated noise is rising.

Don't be the other three.

The opportunity is clear... Audiences crave experiences

The High Price of Low Engagement

It's costlier than ever to earn attention.

Consumer trust is down.

AI-generated noise is rising.

People want stories that resonate.

Click to learn more

The interactive shift: How smart teams win back engagement

The cost of blending in? Only 1 in 4 companies stands out to consumers.

Click to learn more

Simple black gradient abstract background for product or text backdrop design

Abstract composition, blurred background. Orange, pink, blue and light spots dark background. Web banner.

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Access the experience

The High Price of Low Engagement

(and How to Stop Paying for it)

Don’t let disengaged audiences drain your ROI. These insights reveal why your audience isn’t sticking around—and how to fix it.

Request a demo

The High Price of Low Engagement

(and How to Stop Paying for it)

Don’t let disengaged audiences drain your ROI. These insights reveal why your audience isn’t sticking—and how to fix it.

Access the experience