Meet Sydnee
Discovery Education, a global leader in standards-based digital learning resources for K-12 classrooms, provides engaging resources and personalized learning tools that empower educators to nurture student engagement and improve learning outcomes.
Sydnee heads the content marketing team, crafting digital content like interactive experiences. Their biggest challenges? Long turnaround times from third-party web developers and the need for standout content in a crowded market.
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Customer Overview
Customer Overview
Pain Points
Solution
Results
Next Steps
Director of Content, Marketing, Discovery Education
Industry
Company Size
Featured Project
Curiosity Quiz
EdTech
981
Sydnee Chan
Pain Points
Content creation hurdles
Discovery faced challenges in developing engaging digital content that stood out in a highly competitive market. Before Ceros came into the picture, the team was stuck waiting on third-party services for website updates, which meant interactive content took ages—sometimes several months! This slow production timeline made it challenging to respond swiftly to market demands and deliver the resources educators needed when they needed them.
Solution
Faster, more dynamic content
Ceros tackled Discovery’s content challenges with its user-friendly interface, empowering both designers and non-designers to create interactive experiences effortlessly. Sydnee, who doesn’t have a design background, quickly mastered Ceros through the Educate resources. This ease of use transformed Ceros into a go-to tool for building dynamic assets like maps and quizzes, enabling educators to gain a clearer understanding of Discovery’s products.
Slow production
Relying on external developers for website updates slowed the delivery of new interactive content, making it tougher to engage their audience.
No interactivity
Their website platform was limited, making it tough for Discovery to create dynamic experiences like quizzes and interactive journeys.
Limited resources
The team needed a flexible tool that empowered non-developers to create content without relying on external web development teams.
Hard to customize
Other solutions were missing essential features, like the ability to undo actions, making efficient, complex content creation a challenge.
Back in the day, working with our website developers meant a 6 to 8-week sprint just to update content. That was a huge bottleneck for us.
Sydnee Chan, Discovery Education
Director of Content, Marketing
With templates and cloning features, content creation sped up dramatically—turning what used to take weeks into a quick process. Ceros also empowered the team to create interactive demos and resource hubs tailored to specific districts, helping educators access relevant resources more easily and boosting overall satisfaction. This district-specific approach not only improved educators' understanding of Discovery’s products but also enhanced the sales team's effectiveness, who frequently used these tools in conversations with districts to showcase localized success stories. The platform’s intuitive design and training resources made it easy for anyone to jump in, transforming how Discovery communicated with its audience.
Results
Accelerated production and engagement
Ceros slashed Discovery’s content production time from six to eight weeks to just a few days! This boost in efficiency allowed the team to quickly create interactive content, like the "Day in the Life" demo. This immersive experience offered district administrators a deep dive into how Discovery’s products support educators and students in real-world classrooms. The transition to interactive formats not only delivered a richer experience than static content ever could but also significantly boosted engagement, helping educators grasp the tangible benefits of Discovery’s solutions for their classrooms.
Empowered
Engagement
Accessibility
Educators can now make informed decisions thanks to Discovery’s thoughtfully crafted interactive content.
Next Steps
Future expansion plans
Discovery plans to expand Ceros usage across more teams, including their international marketing group and corporate education partnerships. Sydnee also pointed out the exciting potential for creating more complex interactive tools, like ROI calculators.
As they grow, Discovery will keep leveraging Ceros to produce engaging, impactful content that boosts their global reach and strengthens partnerships.
Thanks to Ceros, we can build things much faster now, and the interactive content has really helped educators understand what our products are capable of.
Sydnee Chan, Discovery Education
Director of Content, Marketing
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Expanding international reach
Discovery plans to scale Ceros across its international marketing team to support global initiatives and partnerships.
Empowering more teams
The corporate education partnership team is also interested in using Ceros, and there are plans to expand access for creating more interactive and educational content across departments.
Scaling conference engagement
Discovery is thrilled to continue using Ceros to create interactive content for conferences and events, enhancing engagement and showcasing their solutions to an even wider audience.
How interactive content helps Discovery Education connect with educators
Quizzes and other dynamic content have boosted Discovery’s brand engagement at trade shows and on social media.
Interactive hubs and maps make it easier for educators to access resources quickly, enhancing user satisfaction.
Before
After
Customer Overview
Pain Points
Solution
Results
Next Steps
With Ceros, we can quickly create digital experiences that engage educators with useful, inspiring content. The platform is so intuitive that members of my team can develop interactive content, even if they're new to Ceros.
Sydnee Chan, Discovery Education
Director of Content, Marketing
Ceros has been super helpful in informing and educating our audience far beyond what we could achieve with PDFs. We’re seeing a lot more value in interactive content... We want to stand out, be authentic, and show that real human thought has gone into this.
Sydnee Chan, Discovery Education
Director of Content, Marketing
Back in the day, working with our website developers meant a 6 to 8-week sprint just to update content. That was a huge bottleneck for us.
Sydnee Chan, Discovery Education
Director of Content, Marketing
I never had any InDesign experience, but I understood how layers worked. Once you have that and cross that threshold, it gets easier.
Sydnee Chan,
Discovery Education
Director of Content, Marketing