Earn your people's attention, don't force it. Attract visitors with useful content and eliminate barriers as they try to learn about your company.
Attract
Open relationships, don't just close deals. Enable buyers to engage with you on their preferred timeline and channels. Tie sales incentives to customer success not just close rate.
Engage
Businesses grow when customers succeed. It’s as simple as that. If every team isn’t aligned and working to minimize friction for your customers, the whole company loses momentum.
Customers
Tie your success to your customers’. Shift resources to be more effectively distributed throughout the entire customer experience.
Delight
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