Meet Ron
When Ron joined HubSpot for Startups, he aimed to transform the program from just offering discounts to creating a comprehensive resource for startup founders. To boost engagement, Ron needed a modern, scalable solution that integrated seamlessly with HubSpot's CMS.
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Customer Overview
Customer Overview
Pain Points
Solution
Results
Next Steps
Principal Brand & Concept Strategist, HubSpot for Startups
Industry
Company Size
Featured Project
How AI is Redefining Startup GTM Strategy
SaaS
7,663
Ron Dawson
Pain Points
Scaling content with limited resources
As a one-person team, Ron leads and implements the HubSpot for Startups brand and content strategy. He manages the writing and production of stories about HubSpot for Startups customers and partners, including video and social media content and the HubSpot for Startups blog.
Before Ron joined, the program mainly offered discounts on HubSpot services to qualified startups. It was limited to a landing page for these discounts, with less emphasis on creating engaging content or providing extra resources. With this goal in mind, Ron set out to expand the program, crafting more dynamic and visually appealing content to attract and engage startup founders.
Solution
Taking content creation to the next level
Ron first came across Ceros while working at Frame.io, where he quickly found value in the platform’s features but couldn't use it due to budget issues. This experience left a lasting impression, making Ceros a natural choice when Ron needed a solution at HubSpot for Startups.
Limited offering
The program mainly gave qualified startups discounted access to HubSpot's software.
Content gap
The program didn't have a content strategy or resources.
Beyond discounts
There was a need to grow the program beyond discounts to make it a full resource for startups.
Small team
Ron needed to scale content creation and implement new strategies without extra support.
I wanted to create content that could still be on-brand for HubSpot but would have that rich media experience that when you encountered it, you would immediately notice it was different in how it was presented.
Ron Dawson, Hubspot for Startups
Principal Brand & Concept Strategist
Ron started using Ceros to quickly and easily create full-page experiences, video headers, and animated text. With microcontent elements like video headers, he could enhance web pages with interactive or animated elements made in Ceros and embedded into the HubSpot CMS. This integration is available both for HubSpot’s internal marketing content and for HubSpot customers using the CMS to publish their content. Being able to create and customize content in real time, whether using templates or starting from scratch, gave him the freedom to make exactly the type of content he wanted.
One of the main benefits Ron found with Ceros was how cost-effective it was compared to traditional methods. This became clear when team members outside the Startups organization at HubSpot started taking notice.
Results
Cost-effective, dynamic content
Using Ceros helped Ron create engaging, interactive content for HubSpot for Startups. He can now produce dynamic experiences quickly and cost-effectively, delivering unique brand experiences without the high costs of traditional methods.
30 minutes
Cost-effective
Engaging
was all Ron needed to create an animated image for a case study page using Ceros.
Integration
Ceros and HubSpot for seamless content creation
With Ceros' ready-made templates, Ron can produce engaging content efficiently. For example, he used a customized case study template to add animations, zooming effects, and text work, combining video backgrounds with animated text. This made the content much more visually appealing and interactive.
Ceros’ seamless integration with HubSpot lets users access and style their HubSpot forms directly in Studio. This integration also allows users to embed HubSpot meeting links directly into Ceros experiences, making it easy to schedule meetings within marketing materials. Users with multiple HubSpot accounts can set up account-level and experience-level integrations. Additionally, users can create multiple pop-up forms for different topics, enabling topic-specific nurture campaigns.
If you can dream it—whether it's an animation or anything else—you can usually create it on the fly with Ceros.
Ron Dawson, Hubspot for Startups
Principal Brand & Concept Strategist
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Get interactive
Ceros has enabled Ron to create engaging, interactive content for HubSpot for Startups efficiently and cost-effectively.
Want to see how it works? Request a demo.
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Direct access to HubSpot forms
Users can access their HubSpot forms right in Studio, making it easy to add and style HubSpot forms in Ceros content without switching between platforms.
Data privacy
Ceros doesn't track form fills; all data goes straight to the user's HubSpot account, ensuring data privacy.
Interaction triggers
Users can set up triggers like "on trigger submit" for custom actions like showing thank you messages after form submission, going beyond what a simple embed code can do.
A startup program's path to immersive, cost-effective content
Ron can create unique brand experiences that would have been much more expensive and time-consuming with traditional methods.
Creating full-page experiences, video headers, and animated elements made their content stand out and show off the brand in a unique way.
Customer Overview
Pain Points
Solution
Results
Next Steps
Check out the full recording from A Fireside Chat with Ceros and HubSpot for Startups featuring our conversation with Ron here.
We have some other team members in HubSpot who started using Ceros. They had a specific budget for an experience they wanted to create, and it was going to cost much more than they were willing to pay. Then they saw something I created with Ceros and said, 'Oh, wow! I want to do that.'
Ron Dawson, Hubspot for Startups
Principal Brand & Concept Strategist
Watch the webinar
