Embracing Virtual Event Experiences
COVID-19 has altered the course of our day-to-day lives in every possible way, yet brands are pushing forward and finding ways to stay relevant in these unprecedented times.
Hear how these leading event marketers quickly adapted to this new way of life and pivoted their initiatives to embrace virtual event experiences.
Scroll
Down
How Gong, Conductor, and CarGurus embraced the new normal of virtual events
Join us for
Sign Up
Panel Recap
Panel Discussion
Save Your Seat
Get Reminders
| PReviously Recorded April 23, 2o20
Panel Details
Questions and Answers
Panel Discussion
Next Chat:
Tuesday, May 00
Inspiration & Resources
Social
SPEAKERS:
Danny Hutto
Event Marketing Manager
Arielle Aldrich
Sr. Marketing Manager,
Global Campaigns & Lifestyle
Zarina Stanik
Director of Events
Allie Bhutani
Sr. Brand Manager
Join Field & Event Marketing FTW Slack Group
A place where field marketers can share resources and ideas
How are you
actually/physically creating that community feeling for larger event groups?
Can you share platforms that you have explored?
Question
The platform that Danny mentioned is Hopin.to - but it depends on what your goals are around the event and what functionality matters to you most. Ceros moved our upcoming virtual event to Hopin.to as well. We are also exploring Crowdcast.io for the webinar experience.
Answer
How do you work with sponsorships when moving an in person event to virtual?
How much are you increasing your virtual events by?
What are some content examples that Ceros customers have been using to drive engagement towards a virtual event?
Can you share platforms that you have explored?
What are some content examples that Ceros customers have been using to drive engagement towards a virtual event?
Question
We’ve definitely seen an uptick in usage to drive traffic to a virtual event. Creating resources in an engaging way, not just a static PDF, helps you stand out from the crowd. Whether it may be promotional content that your organization shares on social, or teaser material that shows your audience what they may be getting into.
Answer
Touchpoints prior to the event is a great start. Having them engage in survey + polls and sharing that data with them. Creating some sort of community (Slack or a LinkedIn group), an open forum where folks can communicate.
Answer
How are you actually/physically creating that community feeling for larger event groups?
Question
Understanding the goals of your specific sponsors. For a lot of them, it is usually lead generation -- help them achieve that goal and prove to them it will be well worth their time and investment. Working together with your sponsor on finding a way that works for you both - through a networking break or some sort of break out session hosted by them.
Answer
How do you work with sponsorships when moving an in person event to virtual?
Question
There is no magic number for something like this. As long as the content is relevant for your audience and the attendance is there, it is great to keep experimenting with different topics and formats of webinars.
Answer
How much are you increasing your virtual events by?
Question
Panel RECAP
Zarina Stanik
Director of Events
Allie Bhutani
Sr. Brand Manager
Arielle Aldrich
Sr. Marketing Manager,
Global Campaigns & Lifecycle
Danny Hutto
Event Marketing Manager
Panel Recap
Additional Resources
Additional Resources
Scroll
Down
Join Now
Click on the questions to see the answers from our Q&A session.
Q&A