Drawing from their work with the world's most recognizable brands, Getty Images, GumGum, and Ceros detail the importance of creating impactful experiences where we “live” most - online.
Hear insights from Kirstin Benson, Som Puangladda, and Ryan Brown about how to bridge the experience gap to bring your brand’s digital identity into the future.
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| Previously Recorded May 27, 2020
Panel Details
Questions and Answers
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SPEAKERS:
Are there any strategies you use to get your team thinking outside of the box?
What has the feedback been on Haworth connect (a series they launched)?
Question
The demand has been so overwhelming that we had to switch platforms because the original tool wouldn’t allow for it. It is important to reach as many people as you can with his information.
Answer
Creativity is subjective. How do you get stakeholders to align on certain elements of an experience?
How are you juggling consistently updating your content and keeping track of it all?
Question
Keeping track of everything in an organized way - robust system for requests and then filtered in a spreadsheet.
Answer
Touchpoints prior to the event is a great start. Having them engage in survey + polls and sharing that data with them. Creating some sort of community (Slack or a LinkedIn group), an open forum where folks can communicate.
Answer
How are you actually/physically creating that community feeling for larger event groups?
Question
It was difficult to get buy-in on the switch from static to interactive, but ROI solved that. Justifying any new platform or channel means changing how people see and do things. In my case, I just needed one big win.
- Som
Answer
Creativity is subjective. How do you get stakeholders to align on certain elements of an experience?
Question
I felt it was important to continue our QBRs to go through highs and lows, but I’ve started bringing in guest speakers to rejuvenate the team and find external sources of inspiration.
- Som
Answer
Are there any strategies you use to get your team thinking outside of the box?
Question
Panel RECAP
Panel Recap
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Panel Discussion
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How Getty Images, GumGum, and Ceros bridge the gap to embrace opportunities in the digital space.
Closing the Gap Between IRL and URL Experiences
Som Puangladda
VP of Global Marketing
Katie Martell
Moderated by:
Ryan Brown
Head of Brand Strategy
Kirstin Benson
VP, Global Entertainment
Som Puangladda
VP of Global Marketing
Katie Martell
Moderated by:
Kirstin Benson
VP, Global Entertainment
Ryan Brown
Head of Brand Strategy
Panel Recap
Previously Recorded May 27, 2020
How Getty Images, GumGum, and Ceros bridge the gap to embrace opportunities in the digital space.
Closing the Gap Between IRL and URL Experiences
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Down
Panel RECAP
Aligning on the mission critical. The ‘Why’ and the ‘Who’ is the most important...the ‘How’ and the ‘Where’ comes to life based on who you’re trying to reach.
- Kirstin
Design-by-committee is ineffective, but input from all stakeholders is important. Identifying the ‘Why’ and ‘What’ is critical to make this successful. Don’t make creativity an afterthought; get your Design team involved from the jump.
- Ryan
Be kind to yourself. Some days will be better than others. One way we’ve found to keep our creativity bucket full is to have one person share something that has impacted them that week to get a conversation going.
- Kirstin
To refill the bucket, my advice is to go out and have a new experience to draw from! (Just wear a mask!)
- Ryan
It was difficult to get buy-in on the switch from static to interactive, but ROI solved that. Justifying any new platform or channel means changing how people see and do things. In my case, I just needed one big win.
- Som
Aligning on the mission critical. The ‘Why’ and the ‘Who’ is the most important...the ‘How’ and the ‘Where’ comes to life based on who you’re trying to reach.
- Kirstin
I felt it was important to continue our QBRs to go through highs and lows, but I’ve started bringing in guest speakers to rejuvenate the team and find external sources of inspiration.
- Som
Be kind to yourself. Some days will be better than others. One way we’ve found to keep our creativity bucket full is to have one person share something that has impacted them that week to get a conversation going.
- Kirstin
