Meet Daniela
Daniela struggled with tools that restricted the engagement and interactivity of their marketing materials. To boost Reachdesk's digital presence and unleash her creativity, she needed a no-code solution that could transform static PDFs into dynamic, interactive content effortlessly.
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Customer Overview
Customer Overview
Pain Points
Solution
Results
Next Steps
Lead Digital Designer, Reachdesk
Industry
Company Size
Featured Project
Gift Masters
SaaS
200
Daniela Ferreira
Pain Points
Navigating design constraints
As Reachdesk’s sole marketing designer, Daniela often felt like a one-person agency, grappling with major challenges to enhance the company’s content creation process. Static PDFs limited user engagement, and their outdated CMS platform required tons of coding just to add animations or interactive elements. This made it hard for the team to pursue more complex campaign ideas, as developing dynamic content was time-consuming and frustrating.
Her workflow was further slowed by a messy revision process—endless edits, scattered screenshots, and cluttered emails made tracking changes a headache. On top of that, the static PDFs were tough to update and lacked the interactive features they needed.
Solution
Empowerment without compromise
Before Daniela joined Reachdesk, the decision to bring in Ceros was already underway, thanks to its advanced SEO features built to boost digital presence and drive organic traffic. On top of that, Ceros’ robust analytics offered the ability to gain valuable insights and make data-driven decisions—something their static PDFs couldn’t deliver. The option to segment content and add "read more" links in their content was the icing on the cake.
Daniela quickly put Ceros to work by turning the static quarterly gifting guide calendar into a dynamic tool for the sales team. This change brought animations and interactive elements to their marketing materials without needing any coding experience.
Basic CMS
The CMS’s basic features forced Daniela to rely on developers to create engaging content, making it a poor fit for brands with vision.
Static PDFs
Much of Reachdesk's content was stuck in PDF format, rendering pieces as unengaging walls of text instead of dynamic experiences.
Feedback
A clunky feedback and revision process slowed down projects and put extra stress on Daniela as the only designer.
No analytics
Their current tools didn’t offer much insight into how users interacted with content, making it tough to optimize and measure the marketing impact.
Other no-code content creation tools required us to have help from a developer whenever we wanted to create something interactive and intuitive.
Daniela Ferreira, Reachdesk
Lead Digital Designer
The impact was immediate. Content production times were drastically cut, allowing Daniela more time to focus on creativity rather than technical limitations. Integrating Ceros with HubSpot, a tool the team was already comfortable with, made them more eager to adopt Ceros, knowing it would fit seamlessly into their workflow. Plus, using MarkUp for feedback management cut review cycles from four rounds to just one, making revisions faster and more accurate.
“As a designer, investing in a no-code content tool usually meant compromising on complete creative control," Daniela recalls. "That wasn’t the case with Ceros!”
Results
Revolutionizing content creation
By making it easy to create dynamic, interactive content without complicated coding, Ceros has empowered Daniela to quickly produce high-quality marketing and sales materials. This has sparked a wave of creative experimentation, resulting in designs that truly capture their audience's attention.
As a result, Reachdesk has seen a jump in user engagement and content performance, setting a new benchmark for their digital marketing success.
50%
75%
83%
Reduction in content creation time compared to static PDFs.
Next Steps
Beyond better content
Daniela is using Ceros to change how Reachdesk creates content, making their digital assets more functional and impactful. She loves the creative freedom Ceros gives her, letting her design innovative projects like the interactive corporate gifting guide. With Ceros, Daniela can craft content that captivates and inspires, ensuring every piece is both innovative and compelling for their audience.
Creating content with Ceros is twice as fast as creating other static content like PDFs, and we can actually track what people are doing on our content.
Daniela Ferreira, Reachdesk
Lead Digital Designer
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Get creative freedom
Ceros gives Daniela the tools to independently create stunning, interactive content without relying on developers. Want to see how it works? Request a demo.
Learn more
Interactive 'State of Gifting' report
Daniela’s next big project is an interactive report that will use filters, pop-ups, and dynamic graphs to turn lengthy text into engaging, clickable experiences. Plus, with Ceros’ global templates and asset library, she’ll speed up content creation.
More creative control
Ceros gives Daniela more creative control and flexibility than other no-code tools, letting her quickly turn ideas from the marketing team into immersive experiences—no developer needed.
Immersive landing pages
Daniela used Ceros to create immersive landing pages for Reachdesk’s podcast, The Antidote, helping expand its reach. Before Ceros, this would’ve needed developer support, which would have limited their ability to run powerful omnichannel campaigns.
From restriction to revolution: How Ceros gave a lead designer code-free creative control
Reduction in review cycles, from four to one.
Decrease in the time needed to produce content like GIFs.
Before
After
Customer Overview
Pain Points
Solution
Results
Next Steps
Let's go
Customer Overview
Pain Points
Solution
Results
Next steps
More creative control
Ceros gives Daniela more creative control and flexibility than other no-code tools, letting her quickly turn ideas from the marketing team into immersive experiences—no developer needed.
Immersive landing pages
Daniela used Ceros to create immersive landing pages for Reachdesk’s podcast, The Antidote, helping expand its reach. Before Ceros, this would’ve needed developer support, which would have limited their ability to run powerful omnichannel campaigns.
Interactive 'State of Gifting' report
Daniela’s next big project is an interactive report that will use filters, pop-ups, and dynamic graphs to turn lengthy text into engaging, clickable experiences. Plus, with Ceros’ global templates and asset library, she’ll speed up content creation.
Get interactive
Ceros gives Daniela the tools to independently create stunning, interactive content without relying on developers. Want to see how it works? Request a demo.
Learn more