Meet Chad
Meet Chad, the Digital Marketing Director at SIG SAUER, a leading manufacturer of choice for premier global military, law enforcement, and commercial users. But before teaming up with Ceros, creating premium content was a challenge—slow, resource-heavy, and not nearly agile enough to keep up with market demands.
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Customer Overview
Customer Overview
Pain Points
Solution
Results
Next Steps
SIG SAUER
Digital Marketing Director
Industry
Company Size
Featured Project
SIG SAUER App
Retail
3,200+
Chad Laurent
Pain Points
Hitting roadblocks in content creation
In the competitive eCommerce environment in which SIG operates, the speed and accuracy of marketing content can critically influence customer decisions and a company's market positioning. For SIG, this means their marketing content must not only highlight their innovation and quality but also resonate with a savvy, tech-smart audience.
Despite their expertise, Chad and his team were running into obstacles. They needed a faster way to produce and roll out content, one that also made team collaboration much smoother.
Solution
Using Ceros for premium content
With Ceros, Chad and his team have greatly improved the quality and speed of their marketing content. For example, Chad cites the SIG CONNECT app page they created with Ceros as being more reflective of the quality of their brand and engaging for customers.
Slow production
Long content production cycles delayed marketing campaigns.
Limited interactivity
The lack of interactive features in SIG SAUER's digital content meant they weren't grabbing the attention of their tech-savvy audience.
Clunky collaboration
Team collaboration was a hassle, involving multiple platforms and manual processes.
Integration hurdles
The team supports multiple websites on different platforms and needed a tool that could handle content anywhere SIG needed.
MarkUp, another tool in the Ceros ecosystem, fits seamlessly into SIG SAUER's project management workflows, making sure all feedback is quickly acted on.
For A/B testing, Chad uses Optimizely to experiment with different versions of content created in Studio. This helps him figure out which variations drive conversions, giving him useful data for making marketing decisions.
Results
Amplifying SIG SAUER’s digital impact
Ceros has markedly increased user engagement on SIG SAUER's digital platforms, with product demonstration pages enjoying higher interaction rates and longer visits. Ceros was key in the successful rollout of SIG SAUER’s new mobile app, reaching 30,000 potential users by deploying Ceros experiences beyond traditional eCommerce channels. Moreover, by linking a new homepage navigation directly to a Ceros experience, SIG SAUER saw an 80% increase in traffic to their top-selling category pages, significantly enhancing their digital marketing effectiveness.
80%
765,000
Time Saved
Increase in traffic from SIG SAUER's homepage to
category pages.
Next Steps
Enhancing adoption and ease of use
Chad and his team are dedicated to incorporating Ceros more deeply into SIG SAUER's marketing activities. He particularly appreciates the independence Studio offers, allowing him to create content for A/B testing whenever he needs it, day or night.
Chad plans to expand the team's use of Ceros by exploring its advanced features, such as mastering layering and creating templates for more teams to generate content in Editor. This will maintain the flexibility he values and inject new innovation and interactivity into their marketing content.
Ceros has been instrumental in our A/B testing experiments and in driving the adoption of our new mobile app.
Chad Laurent, SIG SAUER
Digital Marketing Director
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Get premium content
Want to achieve the same results as SIG SAUER? Discover how Ceros can transform your content creation process and increase engagement. Visit Ceros' website to learn more, or request a demo today.
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Empower your team with open access
One of Chad's top Ceros tips is allowing unrestricted access to Ceros. Limiting access can slow down how quickly your team adopts and utilizes all Ceros has
to offer.
Implement single sign-on (SSO)
SSO simplifies logging in by removing the hassle of multiple authentication steps. This makes it easier for other users in your organization to access tools like MarkUp quickly.
Potential users reached during mobile app rollout.
"By using Ceros to save time,
my team and I effectively gain back hours that can be invested in other
important activities." - Chad
Customer Overview
Pain Points
Solution
Results
Next Steps
Featured Project
Interact with the experience below
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An innovative defense &
commercial manufacturer
improves content creation
Featured Project
Interact with the experience below
Learn more