Data Storytelling: Choosing the Right Data Visualization Format

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beer

5 glasses of wine (data visualization example)

10 beers (data visualization example)

visualization options - example 4

part to whole visualization

ranking relationship - data visualization example

wine

cocktails

Here are a few different ways we can convey James’ drink consumption

data visualization options

data visualization options for james drinking habits

data visualization options for ranking

over the course of a week-long marketing conference

we can represent those drinks as a percentage of his total drink consumption.

a part-to-whole data relationship looks at your data points as they relate to each other as part of a whole.

looking at our friend james' alcohol consumption during the marketing conference we can arrange his consumption in ascending order

a ranking relationship takes your categories of data and sorts them in order by measurement

let's take another look at james' drinking data

he drinks

a time series is used to look at data categorized by time.

data visualization: time series

here are a few different ways we can convey james' drinking data for the week as a nominal comparison.

data visualization options

over the course of

1 week, he drinks

data visualization example #1

there are a number of different data relationship types you can use to present your data. Here are the 4 most common ones.

nominal comparison

james, a young marketer, attends his first marketing conference. he has an amazing time learning, networking, and of course, drinking

data relationship

a nominal comparison is used to compare categories of data in no particular order of the measurements

data storytelling visualizations

data storytelling

choosing the right visualization format

data storytelling is a fantastic way to deliver unique, original stories–supported by numbers–to your audience.