What is Experiential Content? Experiential Content

Experiential ContentWhy Experience MattersPurchasing decisions (yes, even B2B ones) are made by humans, humans make decisions based on logic and feelings, and feelings are formed by our experiences.

98% of consumers are more inclined to make a purchase after an experience. Limelight

65% of marketers see direct sales boosts from experiential marketing. Limelight

75% of consumers have a more positive perception of brand, product or service after an experience. Limelight

The opportunity is clear... Consumers crave, love, desire, buy, seek, want, need experiences.A traditional, one-size-fits-all approach to marketing is a thing of the past. In both the physical world and the digital, consumers are inundated with stale marketing content and will quickly dismiss brands that don't differentiate themselves.

77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience. Forrester

And the cost of failing to act is high... Only 1 in 4 brands stands out to consumers. Jack Morton

86% of consumers see little to no difference between companies, and will typically favor the one that provides the best experience. Think With Google

Companies know that most people make decisions based on experiences, but we don't really craft the experience of our online content. Why?We think inside of boxes online. The set of content tools that most marketers use today only serve to limit creativity: CMS templates, marketing automation platforms, landing page builders, etc.We think custom online experiences are costly. Custom development can be a strain on both time and financial resources, and isn't a realistic or scalable solution for most companies.There's a better way.Create experiences, not content.We think it's time to move away from boring, static digital marketing content, and time to start creating engaging experiences across every customer touchpoint.We call it experiential content.What is Experiential Content?Experiential Content (Noun)exÂ·peÂ·riÂ·enÂ·tial conÂ·tent | \ ik-ËŒspir-Ä“-Ëˆen(t)-shÉ™l ËˆkÃ¤n-ËŒtent \Experiential content is digital content that is purposefully designed to create an immersive experience for its consumers through some combination of interactions, animations, embedded media, and storytelling. It encourages active participation in an effort to form memorable, emotional connections between the consumer and the brand or creator.3 Key Benefits of Experiential Content

Differentiate your brand from the competition. Product and features alone aren't enough to make your brand stand out. Bespoke digital experiences tailored to your audience will separate you from the pack.

Strengthen your overall brand experience across digital touchpoints. Poor customer service? Slow website? Boring content? It all matters and feeds a consumer's perception of your business. Improve interactions across all digital touchpoints with experiential content.

Create memorable moments for prospects and customers. Humans tend to remember either really good or really bad experiences, and not much in between. Most online marketing today falls in the category of unmemorable mediocrity. With immersive experiential content, create memorable brand moments for your audience.

It's time to start creating experiences, not content.Get started with the world's leading experiential content creation platform. Over 400 leading enterprises use Ceros to create stunning experiential content and transform the way they tell stories digitally.Request a DemoLearn more about experiential content with these resources.

The Guide to Experiential Content

Create Experiences, Not Content.