Purchasing decisions (yes, even B2B ones) are made by humans, humans make decisions based on logic and feelings, and feelings are formed by our experiences.
The opportunity is clear... Consumers crave, love, desire, buy, seek, want, need experiences.
A traditional, one-size-fits-all approach to marketing is a thing of the past. In both the physical world and the digital, consumers are inundated with stale marketing content and will quickly dismiss brands that don't differentiate themselves.
Companies know that most people make decisions based on experiences, but we don't really craft the experience of our online content. Why?
We think inside of boxes online. The set of content tools that most marketers use today only serve to limit creativity: CMS templates, marketing automation platforms, landing page builders, etc.
We think custom online experiences are costly. Custom development can be a strain on both time and financial resources, and isn't a realistic or scalable solution for most companies.
There's a better way.
We think it's time to move away from boring, static digital marketing content, and time to start creating engaging experiences across every customer touchpoint.
We call it experiential content.
Experiential Content (Noun)
ex·pe·ri·en·tial con·tent | \ ik-ˌspir-ē-ˈen(t)-shəl ˈkän-ˌtent \
Experiential content is digital content that is purposefully designed to create an immersive experience for its consumers through some combination of interactions, animations, embedded media, and storytelling. It encourages active participation in an effort to form memorable, emotional connections between the consumer and the brand or creator.
It's time to start creating experiences, not content.
Get started with the world's leading experiential content creation platform. Over 400 leading enterprises use Ceros to create stunning experiential content and transform the way they tell stories digitally.
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Learn more about experiential content with these resources.