Interactivity empowers an audience to actively participate in the experience of consuming content or a story. We know designers have a wide range of digital tools through which they can enhance their content with interactive elements, letting visitors choose exactly what they experience and when.
#02
Interactivity
#01
Brand Experience
In 2019, designing responsive digital content that’s easy to use is standard practice for digital-first organizations. Designers creating truly memorable experiential content are looking at how their digital experiences coexist with and even elevate their brands’ real-world experiences.
Source: Green Chameleon
Source: Green Chameleon
Source: Green Chameleon
#03
Animations
Animations can catch a visitor's eye, evoke emotion, and create unique effects that leave them surprised or even awed. The best animations we see tend to be subtle, with the rest of the experience kept simple to encourage users to explore their environment.
Source: Green Chameleon
Layering in experiential content design isn’t an entirely new concept, but when done correctly, it can make your experience stand out above the rest. Adding layers throughout a design can help break the traditional grid layout system while adding visual depth through juxtaposition, keeping the audience engaged as they move through your content.
#04
Layering
Source: Green Chameleon
#05
Gamification
Brand engagement has reached new heights in recent years, and 2019 is the year gamification pushes its way into the experiential content design playbook for good. True gamification is more than just simple interactivity. Games are built to incentivize users to complete a set of actions and receive some type of “reward” for successful completion.
As more marketing organizations begin creating experiential content for their audiences, designers have found themselves driving innovation in regards to experience design. We have seen certain trends take the driver's seat in 2019 as designers apply them regularly, and to great effect, across different industries.
Brand Experience
In 2019, designing responsive digital content that’s easy to use is standard practice for digital-first organizations. Designers creating truly memorable experiential content are looking at how their digital experiences coexist with and even elevate their brands’ real-world experiences.
Interactivity empowers an audience to actively participate in the experience of consuming content or a story. We know designers have a wide range of digital tools through which they can enhance their content with interactive elements, letting visitors choose exactly what they experience and when.
#02
Interactivity
#03
Animations
Animations can catch a visitor's eye, evoke emotion, and create unique effects that leave them surprised or even awed. The best animations we see tend to be subtle, with the rest of the experience kept simple to encourage users to explore their environment.
Unlock the full resource to explore these design trends in detail and learn how to apply them in your own experience creation.
2019
Experiential Content Design Trends
Presents
2019
Experiential Content Design Trends
Presents