Make Your Sales Content More Experiential
Tactical Guide
Hey Marketing - Don't Forget About Sales.
Not only are events immense, complex undertakings logistically and financially, they also need to tie to business performance metrics, drive pipeline, and build brand recognition. No small feat.
Many marketers look at an event as more than just a traditional sponsorship and simple booth presence. They develop experiential marketing strategies and launch memorable in-person activations. With good reason - 65% of brands report that their experiential marketing efforts at events correlate positively with sales. However, these large-scale experiential marketing strategies may not be accessible to certain marketing teams.
This guide will teach you how to make your digital event content more experiential and drive better event performance.
Case Studies
Media Kits
Proposals
Case Studies
Case studies are vital to connecting your product or solution with the pain points your customers and potential customers are experiencing. They also shine a light on customer success stories that deserve to be told. The key word there is stories.
By telling compelling stories with experiential case studies, you will build stronger connections with potential customers while showcasing your most impactful wins.
How to Make Your Sales Content More Experiential
Each potential customer is unique with individual needs, pains, and tastes. Tailoring the story and specific offers to the individual helps ensure that they focus on the right things and connect with the value you’re presenting them.
Be personal.
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Making your sales content more experiential helps better position your product or service to prospective customers in a way that resonates. By telling compelling stories and personalizing the experience to their specific needs, your digital content will help your sales team close more deals and increase average order values. Remember that both the prospects and the sales team are customers of marketing. It’s important to craft digital experiences that solve for the sales team's needs, too.
Conclusion
Request a Demo
For more information on how Ceros can help you create unforgettable event experiences, Request a Demo today.
Pre-Event Marketing
At-Event Experience
Post-Event Marketing
Pre-Event Marketing
Post-Event Marketing
At-Event Experience
By design, media kits need to organize a large amount of information in a compact package. They need to outline all the latest inventory, offers, or services for your potential customers while offering next steps for those who want to move forward with a purchase. By transforming media kits into digital experiences, marketing and sales teams can efficiently package inventory, track activity by potential customers, and integrate conversion points to improve conversion rates.
Pre-Event
Marketing
At-Event
Experience
Many marketing and sales teams focus their attention on pre-sale materials to drive initial conversations and position the value of products and services. Where teams often forget to invest as much is with their proposals, when the sale is actually occurring. By crafting interactive proposal experiences, teams can easily personalize their proposals for each specific client or scenario to improve their win rates and increase average deal size.
Promotion
Registration
Enough has been written about the alignment between sales and marketing already so we won't get into that here. But what we do want to highlight is an often overlooked dimension to that relationship: the content.
If sales content isn't part of your content strategy you're forgetting one of your most important customers and missing crucial opportunities to deliver memorable, effective moments that truly move the needle. By crafting an experience with your case studies, your media kits, your presentations or pitch decks, you will better connect with your customers, improve win rates, and drive more revenue from existing sales touchpoints.
This guide will teach you how to make your sales content more experiential and improve connection and win rates in the process.
Remember that there's a human on the other side of the computer screen. The sales rep has been building trust over time, so don’t negate that work by forgetting to be human with the content you create to fuel that relationship.
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Be human.
The story you present colors your prospect’s perception of your brand and solution. Make every piece of content memorable to keep their interest and guide them on a journey; don’t just broadcast your features and price.
02
Be memorable.
ProposalsExplore the different parts of your event strategy
Click to view full experience
Click to view full experience
Click to view full experience
How to make your pre-event marketing more experiential:
Create a landing page experience that effectively pitches visitors on what you’re selling, in this case the event itself. Registration forms should be easy and entertaining, all the relevant details should be present, and the event should be positioned as a can’t-miss opportunity.
03
Be human.
With your pre-event marketing introduce your audience to the specific individuals they will be meeting in-person at the event. This helps build that human connection early.
02
Be memorable.
Promotional materials and landing pages need to establish the theme and tone you want your visitors to expect from your event. Bold, memorable aesthetics help, but must be followed-through on at the booth.
01
Be personal.
View more use cases
View more use cases
View more use cases
View more use cases
Many marketing and sales teams focus their attention
on pre-sale materials to drive initial conversations and position the value of products and services. Where teams often forget to invest as much is with their proposals, when the sale is actually occurring. By crafting interactive proposal experiences, teams can easily personalize their proposals for each specific client or scenario to improve their win rates and increase average deal size.
Click to view full experience
Proposals
Click to view full experience
View more use cases
By design, media kits need to organize a large amount of information in a compact package. They need to outline all the latest inventory, offers, or services for your potential customers while offering next steps for those who want to move forward with a purchase. By transforming media kits into digital experiences, marketing and sales teams can efficiently package inventory, track activity by potential customers, and integrate conversion points to improve conversion rates.
Media Kits
View more use cases
Case studies are vital to connecting your product or solution with the pain points your customers and potential customers are experiencing. They also shine a light on customer success stories that deserve to be told. The key word there is stories.
By telling compelling stories with experiential case studies, you will build stronger connections with potential customers while showcasing your most impactful wins.
Click to view full experience
Case Studies
Proposals
Media Kits
Case Studies
Proposals
Media Kits
Case Studies
Proposals
Media Kits
Case Studies
Explore Examples of Experiential Sales Content
