41%
Gen Z
of Gen Z stated they go to boost their mood
Snapchat to ‘learn something new information about a topic of interest'
Meta to ‘learn something new or to find more information about a topic of interest’
YouTube to relax, boost their mood & watch informational videos’
Generation X feel better or the same
96%
Millennials feel better or the same
93%
Generation Z feel better or the same
93%
Generation Effect
Share brand ads if it’s creative and cool
50%
Share brand ads if it is something they would want to buy for themselves
30%
of consumers stated they would share an ad if it is relevant to the interests of their friend or family member or if they think it is funny
52%
Download Global
Download Global
Download Our Global RESEARCH
"I like to BOOST MY MOOD"
of consumers say that price has the most impact on their purchase decisions, while 28% feel that the quality of a product matters most
53%
of consumers will be spending more time looking for deals and discounts from their usual stores
41%
SHOP
of global shoppers will change their behaviors in response to the recession by spending less money and searching for deals
64%
of global shoppers will shift their gift purchasing to ensure on-time delivery due to the global supply chain crisis
41%
of consumers will remain loyal to their stores, planning to buy from their go-to brands this holiday season
80%
Online shopping continues to increase with 86% of holiday shoppers planning to shop online vs. physical stores. However, 41% of consumers will be looking for deals from their favorite brands in response to the recession.
Click the figures to learn more
2022 Holiday Season:
What should advertisers expect?
of consumers say that price has the most impact on their purchase decisions, while 28% feel that the quality of a product matters most
53%
of consumers will be spending more time looking for deals and discounts from their usual stores
41%
SHOP
of global shoppers will change their behaviors in response to the recession by spending less money and searching for deals
64%
of global shoppers will shift their gift purchasing to ensure on-time delivery due to the global supply chain crisis
41%
of consumers will remain loyal to their stores, planning to buy from their go-to brands this holiday season
80%
This holiday season will be the largest digital shopping season of all time with 86% of consumers planning to shop online vs. in physical stores
Click the figures to learn more
What should advertisers expect?
Download USA
Download USA
65% of US shoppers will be spending less and searching for deals in response to the recession this holiday season
USA
Download UK
Download UK
71% of holiday shoppers in the UK say price has the largest impact on their shopping decisions, and 58% say discounts and deals drive their decision to purchase
UNITED KINGDOM
Download France
Download France
45% of holiday shoppers in France will spend more money from brand advertisements on YouTube this festive season
France
Download Germany
Download Germany
49% of holiday shoppers in Germany feel more confident about gift purchases after seeing brand advertisements on YouTube
Germany
Download Netherlands
Download Netherlands
55% of holiday shoppers in the Netherlands say discounts and promotions will have the most impact on their purchase decisions
Netherlands
USA
UK
France
Germany
Netherlands
We ran our survery across several markets. Download Channel Factory’s Global Holiday Research or the research relevant to your market.
Explore Further
Download USA
Consumers mix up content based on mood
uSA
Download UK
1/3 of Gen Xers go to social video for sports content
UNITED KINGDOM
Download Netherlands
Share because the content is ‘funny’
Netherlands
Download Germany
Millennials are the largest social video consumers
Germany
Download France
Share because content it’s ‘creative and cool’
France
USA
UK
France
Germany
Netherlands
We ran our survery across several markets. Download Channel Factory’s Global Research or the research relevant to your market.
Explore Further
2022 Holiday Season:
