Brand Suitability
Conscious Advertising
WE CURATE
VIDEO PLATFORMS
We help brands curate advertising campaigns based on their needs. Whether you’re trying to avoid unsuitable content or surround hyper-specifc content, Channel Factory will enable your campaigns by reducing media wastage and increasing efficiency.
Brand Safety & Brand Suitability
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HOW WE DO IT
Our technology uses creator data, audio transcripts, performance data, and human review filters to deliver maximum brand suitability and enhanced contextual targeting capabilities for your campaigns.
Channel Factory is now exclusive partners with Comscore bringing 700+ behavioral segments into YouTube in a cookie-free environtment. Reach out to us to learn more about our new partnership.
Reaching Unique Audiences
Healthy Moms
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Business Descision Makers
Tastemakers & Trendsetters
Tech Trailblazers
Wine & Cocktail Entertainers
Fast Foodies
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C
C
C
CHAOS
CAUTIOUS
CONSCIOUS
C
CONSCIOUS
The digital advertising ecosystem has been through it all. From an intial phase of chaos, with rampant fraud, viewability and brand safety challenges, to extreme caution and overblocking. Today, Channel Factory is moving into a more conscious era of inclusion. Reach out to us and learn more about how you can join the era of inclusion and ensure your advertising is funding inclusive content.
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The Era Of Inclusion
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Audio-transcripts allow us to select content based on the video’s audio-track. This extra depth enables brands to selectively target the suitable videos in a channel.
Audio Transcripts
Sentiment analysis helps us understand whether a video is positive using the positive and negative ratio of likes/dislikes of content. 90%+ ratio of positive to negative content.
Sentiment Analysis
We filter for quality of content and validity of creator, which allows us to target only high production-value content from creators with real audiences.
Content & Creator Quality
uNIQUE Audiences
Contextual Alignment
Contextual alignment has a direct impact on brand perception and ROI. In a recent study we found that 73% of consumers are more likely to buy from advertisements that align with the content they’re consuming. On average, brands witnessed a 17% lift in ROI (sales) across all verticals when implementing contextual targeting.
Finding The Right Content
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Channel Factory is now exclusive partners with Comscore bringing 700+ behavioral segments into YouTube in a cookie-free environtment. Reach out to us to learn more about our new partnership.
Click on Each Audience to Learn More
Learn More
Brand Suitability
1.
We help brands curate advertising campaigns based on their needs. Whether you’re trying to avoid unsuitable content or surround hyper-specifc content, Channel Factory will enable your campaigns by reducing media wastage and increasing efficiency.
Brand Safety & Brand Suitability
Click on Each Audience to Learn More
Contact Us