of campaigns run against unsuitable content that is not targeted to the right person
%
28
CUSTOMIZED BRAND SUITABILITY
Pranks may be appropriate for some brands, but for others they may want to avoid this content. Channel Factory will customize your campaign to suit your needs.
Learn more
Vs
SUITABILITY
SAFETY
Hyper-relevant content that amplifies a brand message
Excludes illicit activity
SUITABILITY
ViewIQ uses creator data, audio transcripts, performance data, and human review filters to deliver maximum brand suitability and contextual performance in YouTube advertising campaigns.
How it works
Everything you need to know in order to maximize the effectiveness and efficiency of your YouTube campaigns, including the latest content trends and most important YouTube ad formats and products.
Ultimate Guide to YouTube
Brand suitability is crucial for Lego. As a global toy advertiser, they want to ensure they connect with the right audience and take great care in determining the content against which they want to advertise. Beginning in Europe in 2019, Lego has since expanded globally, running over 300 campaigns with Channel Factory.
Southwest Airlines
Brand suitability and performance are critical to Southwest‘s marketing strategy, and our research indicates that 7.9% more consumers connect with airline ads when they are contextually aligned. Southwest has consistently shown strong performance since 2018 with more than 30 campaigns with Channel Factory, delivering up to 2x standard industry benchmarks.
HOW TO WORK WITH US
Guaranteed Outcomes
Self-Service
With managed outcomes, Channel Factory delivers pricing efficiencies on the Google auction, with customized media plans based on brand suitability specific to you. Your campaign will be fully optimized in real time driving up to 30% increased performance like increased CTR, VTR, and decreased cost. Customers have access to 24/7 support and post campaign reporting highlighting optimizations and performance improvements that delivered your campaign KPIs.
Easily deploy our standard or custom inclusion lists into DV360 with up to 20,000 channels per category, and a professionally curated block list of keywords. Your inclusion list will be tailored to your specific needs to ensure maximum suitability and contextual performance. We operate in over 39 languages.
Brands Who Perform Better with Channel Factory
Channel Factory dynamically updates campaigns to ensure that you are running
against high performing content to drive scale up to 30%
ALIGN YOUR AD WITH THE BEST PERFORMING CONTENT FOR YOUR BRAND
AD
CONTENT
ALIGN YOUR AD WITH THE BEST CONTENT FOR YOUR BRAND
UNPACKED
Channel Factory delivers custom brand suitability & contextual performance for advertisers on YouTube
Download The Guide
Our proprietary technology analyzes all of YouTube in real-time
UNPACKED
Our proprietary technology analyzes all of YouTube in real-time
ViewIQ uses creator data, audio transcripts, performance data, and human review filters to deliver maximum brand suitability and contextual performance in YouTube advertising campaigns.
A LEGO STORY
Brand suitability is crucial for Lego. As a global toy advertiser, they want to ensure they connect with the right audience and take great care in determining the content against which they want to advertise. Beginning in Europe in 2019, Lego has since expanded globally, running over 300 campaigns with Channel Factory.
AN AIRLINE STORY
Brand suitability and performance are critical to Southwest‘s marketing strategy, and our research indicates that 7.9% more consumers connect with airline ads when they are contextually aligned. Southwest has consistently shown strong performance since 2018 with more than 30 campaigns with Channel Factory, delivering up to 2x standard industry benchmarks.
Brands Who Perform Better with Channel Factory
Learn more
Pranks may be appropriate for some brands, but for others they may want to avoid this content. Channel Factory will customize your campaign to suit your needs.
of campaigns run against unsuitable content that is not targeted to the right person
%
28
CUSTOMIZED BRAND SUITABILITY
ViewIQ uses creator data, audio transcripts, performance data, and human review filters to deliver maximum brand suitability and contextual performance in YouTube advertising campaigns.
Our proprietary technology analyzes all of YouTube in real-time
How it works
Hyper-relevant content that amplifies a brand message
Excludes illicit activity
SAFETY
SUITABILITY
Vs
Learn more
Channel Science
Channel Factory + IAS have come together to create brand safety and suitability product which includes brand safety verification, suitability, contextual targeting, performance and validation all in one.
Always-on optimizations throughout the campaign
are also available via managed or self service
Guaranteed Outcomes
With managed outcomes, Channel Factory delivers pricing efficiencies on the Google auction, with customized media plans based on brand suitability specific to you. Your campaign will be fully optimized in real time driving up to 30% increased performance like increased CTR, VTR, and decreased cost. Customers have access to 24/7 support and post campaign reporting highlighting optimizations and performance improvements that delivered your campaign KPIs.
Easily deploy our standard or custom inclusion lists into DV360 with up to 20,000 channels per category, and a professionally curated block list of keywords. Your inclusion list will be tailored to your specific needs to ensure maximum suitability and contextual performance. We operate in over 39 languages.
Self-Service
HOW TO WORK WITH US
Channel Factory + IAS have come together to create brand safety and suitability product which includes brand safety verification, suitability, contextual targeting, performance and validation all in one.
Always-on optimizations throughout the campaign
are also available via managed or self service
Self-Service
Contact Us
Download The Guide
Download The Guide
WHAT WE DO
Brands Who Perform Better with Channel Factory
Brands Who Perform Better with Channel Factory
WHAT WE DO
WHAT WE DO
Brands Who Perform Better with Channel Factory
finance
E-Commerce
ToY
QSR
Auto
CPG
Entertainment
luxury
Travel
finance
E-Commerce
ToY
QSR
Auto
CPG
Entertainment
luxury
Technology
Travel
finance
E-Commerce
ToY
QSR
Auto
CPG
Entertainment
luxury
Technology
Travel
GLOBAL FOOTPRINT
Chicago, US
Detroit, US
New york, US
Central, HK
Singapore
Sydney, Au
San Francisco, US
Beverly Hills, US
Helsinki, FI
Oslo, No
Stockholm, SE
Copenhagen, DK
Warsaw, PL
London, UK
Amsterdam, NL
Kiev, UA
Prague, Cz
Munich, DE
Paris, FR
Milan, IT
Madrid, ES
Technology
