2022 Customer Engagement

CIGNA DENTAL CUSTOMER ENGAGEMENT PROGRAM

Cigna is the industry leader in engaging customers to use preventive care benefits.

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Legal Notices | Privacy | Product Disclosures | Cigna Company Names *Cigna Dental Customer Engagement Targeted Communications Program, December 2021. Customers eligible for the program received at least one communication for the 2021 year. Measurement period: 1/1/2021-12/31/2021. Results pulled from Internal Dashboard report. Product availability may vary by location and plan type and is subject to change. All group dental insurance policies and dental benefit plans contain exclusions and limitations. For costs and details of coverage, see your plan documents. All Cigna products and services are provided exclusively by or through operating subsidiaries of Cigna Corporation. Cigna Dental PPO plans are insured or administered by Cigna Health and Life Insurance Company (CHLIC) with network management services provided by Cigna Dental Health, Inc. and certain of its subsidiaries. Policy forms: OK – HP-POL99/HP-POL388, OR - HP-POL68/HP-POL352, TN – HP-POL69/HC-CER2V1/HP-POL389 et al. (CHLIC). The Cigna name, logo, and other Cigna marks are owned by Cigna Intellectual Property, Inc. 964236 © 2022 Cigna. All rights reserved

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PROGRAM OVERVIEW

Connecting with customers in fresh and engaging ways to drive affordability and improved outcomes.

The Cigna Dental customer engagement program is designed to deliver personalized, relevant and timely information that can help customers make the most of their plan benefits. Run throughout the year, targeted email campaigns remind customers about important preventive dental care, promote the value of using network dentists for care, and help educate on dental services like periodontal care and orthodontia. Through the Dental Customer Engagement program, we can reach more than 3 million dental subscribers each year to drive greater affordability, an improved customer experience and better whole health outcomes.

View an interactive myCigna overview to see how our focus on engagement can deliver more savings and a better experience for your employees.

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Overview

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Legal Notices | Privacy | Product Disclosures | Cigna Company Names Product availability may vary by location and plan type and is subject to change. All group dental insurance policies and dental benefit plans contain exclusions and limitations. For costs and details of coverage, see your plan documents. All Cigna products and services are provided exclusively by or through operating subsidiaries of Cigna Corporation. Cigna Dental PPO plans are insured or administered by Cigna Health and Life Insurance Company (CHLIC) with network management services provided by Cigna Dental Health, Inc. and certain of its subsidiaries. Policy forms: OK – HP-POL99/HP-POL388, OR - HP-POL68/HP-POL352, TN – HP-POL69/HC-CER2V1/HP-POL389 et al. (CHLIC). The Cigna name, logo, and other Cigna marks are owned by Cigna Intellectual Property, Inc. © 2021 Cigna. All rights reserved

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BE ENGAGED.

The Cigna Customer Engagement Program launched in 2016 and since that time, we’ve delivered results. In fact, Cigna is the industry leader when it comes to engaging customers to use important preventive care benefits. Each year, the program is enhanced through insights, personalization and best practices to drive meaningful engagement. Our goal is engage with our customers to ensure they feel valued, up-to-speed on their dental plan, and knowledgeable so they can get the best care possible while avoiding surprise costs.

Welcome and activate At plan start or renewal, these messages encourage customers to register on myCigna.com or use the myCigna App, with helpful tips on ways to save. Engage and educate Engages customers in the management of their oral and overall health – and their dental plan – throughout the year. Behavior-based targeting Using insights and data, we’re able to deliver relevant information to customers that can help them maximize their benefits and stay on top of their oral health.

Customer engagement strategy

Throughout the plan year, customers receive timely, relevant and personal messages that are uniquely designed to help them:

ACCESS TOOLS & RESOURCES ON MYCIGNA

GET MORE ENGAGED IN THEIR HEALTH

UNDERSTAND THEIR PLAN

MAXIMIZE their benefits

Sample Communications

Welcome/Activation

Preventive Care*

In-network Care*

Periodontics*

Orthodontics*

*Currently, claims data is only available for customers on a DPPO plan.

ACCESS TOOLS & RESOURCES ON MYCIGNA

GET MORE ENGAGED IN THEIR HEALTH

UNDERSTAND THEIR PLAN

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GET PERSONAL.

We communicate with customers based on how they use their plan, and either educate them to make better choices or educate and inform them on ways to stay healthier and use their plan to the fullest.

The same goes for each of our dental care needs. Our customers have unique, differing needs and can't all be treated the same. We personalize our messaging and positively inspire customers to take action, based on these needs and characteristics. Extensive data and insights keep us informed.

Because we're all uniquely different.

Going on the road doesn’t mean leaving your everyday worries behind. We offer confidential assistance with any work, personal or family issues that may be troubling you. Read more >

Supporting your emotional wellbeing

An app to help you stay healthy

Talk with a health care provider, anytime, from anywhere

Managing medications

Second opinions, plus assistance for serious medical conditions

How to contact us, 24/7

The Cigna Wellbeing App makes taking care of yourself a lot easier. You’ll have services and information to support every facet of your health, such as sleep, stress management, nutrition and exercise. Read more >

An app to help you stay healthy

Supporting your emotional wellbeing

Talk with a health care provider, anytime, from anywhere

Managing medications

Second opinions, plus assistance for serious medical conditions

How to contact us, 24/7

Global telehealth, available through the Cigna Wellbeing App, gives you access to licensed providers around the world – by phone or video – for nonemergency health issues. Read more >

Talk with a health care provider, anytime, from anywhere

Supporting your emotional wellbeing

An app to help you stay healthy

Managing medications

Second opinions, plus assistance for serious medical conditions

How to contact us, 24/7

The Cigna Pharmacy Management program makes it easy to fill your prescriptions before you leave and during the period that you’re living outside your home country. Take a look at answers to commonly asked pharmacy questions by global customers like you. Read more >

Managing medications

Supporting your emotional wellbeing

An app to help you stay healthy

Talk with a health care provider, anytime, from anywhere

Second opinions, plus assistance for serious medical conditions

How to contact us, 24/7

If you’d like a second opinion on a recent diagnosis or treatment plan, we provide access to a service called “My Consult Second Opinion.” For individuals who have a serious medical diagnosis or a chronic condition, we offer a Decision Support program to help you manage your illness. Read more >

Second opinions, plus assistance for serious medical conditions

Supporting your emotional wellbeing

An app to help you stay healthy

Talk with a health care provider, anytime, from anywhere

Managing medications

How to contact us, 24/7

Finding a provider. Filing a claim. Using the resources that are available to you. We want to make sure that when you need help or have questions, we’ll be here for you. See the many ways you can reach us. Read more >

How to contact us, 24/7

Supporting your emotional wellbeing

An app to help you stay healthy

Talk with a health care provider, anytime, from anywhere

Managing medications

Second opinions, plus assistance for serious medical conditions

Learn more about personalization >

Tom

Tom recently had treatment for periodontal disease. He receives an email that educates him on the connection periodontal disease can have to certain chronic medical conditions, and promotes our Oral Health Integration Program which Tom is eligible for based on his medical condition.

Let's take a closer look at how personalization works.

John

John is a new Cigna customer. At the start of the plan year, John receives a Welcome email encouraging him to register on myCigna.com so he can start taking advantage of all the tools and resources available to him.

Sue

Sue recently went to an out-of-network dentist for care. Because she did not use a Cigna network dentist, she paid more for the services. Sue receives an email that educates her on the value of using network dentists and directs her to the search tools on myCigna to find a provider near her.

GET PERSONAL.

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more in-network care

more perio care

7.02%

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Legal Notices | Privacy | Product Disclosures | Cigna Company Names *Results for 2021 campaign activities, internal reporting. Product availability may vary by location and plan type and is subject to change. All group dental insurance policies and dental benefit plans contain exclusions and limitations. For costs and details of coverage, see your plan documents. All Cigna products and services are provided exclusively by or through operating subsidiaries of Cigna Corporation. Cigna Dental PPO plans are insured or administered by Cigna Health and Life Insurance Company (CHLIC) with network management services provided by Cigna Dental Health, Inc. and certain of its subsidiaries. Policy forms: OK – HP-POL99/HP-POL388, OR - HP-POL68/HP-POL352, TN – HP-POL69/HC-CER2V1/HP-POL389 et al. (CHLIC). The Cigna name, logo, and other Cigna marks are owned by Cigna Intellectual Property, Inc. © 2021 Cigna. All rights reserved

Table of Contents

Home Overview Be engaged Get personal See results Resources

Legal Notices | Privacy | Product Disclosures | Cigna Company Names *Results for campaign year 2021. Internal reporting. Product availability may vary by location and plan type and is subject to change. All group dental insurance policies and dental benefit plans contain exclusions and limitations. For costs and details of coverage, see your plan documents. All Cigna products and services are provided exclusively by or through operating subsidiaries of Cigna Corporation. Cigna Dental PPO plans are insured or administered by Cigna Health and Life Insurance Company (CHLIC) with network management services provided by Cigna Dental Health, Inc. and certain of its subsidiaries. Policy forms: OK – HP-POL99/HP-POL388, OR - HP-POL68/HP-POL352, TN – HP-POL69/HC-CER2V1/HP-POL389 et al. (CHLIC). The Cigna name, logo, and other Cigna marks are owned by Cigna Intellectual Property, Inc. © 2021 Cigna. All rights reserved

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EMPLOYEE ENGAGEMENT RESOURCES.

Helping to drive employee engagement is as easy as 1-2-3!

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Encourage employees to register on myCigna.com.

When employees register on myCigna.com or download the myCigna app, we're able to engage with them throughout their plan year on various dental health topics, as well as targeted communications using claims data.*

Include email addresses in your eligibility file.

Cigna uses those initial email addresses to invite employees to register on myCigna.com.

A communication preferences feature allows employees to determine what information they want to receive and which channels to use. Changing preferences is easy: They simply log on to myCigna.com and access My Profile and Preferences under Popular Links

Encourage employees to update their communication preferences on myCigna.com so they are sure to receive important reminders and other plan-related information.

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Overview

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