danielle85connolly@gmail.com
(781) 467 - 9805
Danielle Connolly
Boston, MA
Contact
About Me
Even more
Presentations
Video editinG
Social Media
UX Design
Etsy Shop & Podcast
Side Projects
View Here
Graphic design & Infographics
Writing
Education
Find more on Linkedin
Lead comprehensive marketing initiatives for small businesses.
3/2020 - Present
Freelance Content Strategist
Self-employed content creator creating content that elevates ideas about disability, rare disease, and chronic illness.
5/2023 - Present
Daniellevates
Senior E-Commerce Manager and Marketing / Creative Lead for the U.S. Amazon Marketplace.
9/2021 - Present
experience
About
Connolly
Danielle
i'm
HELLO
Experienced digital marketer. Innovative content strategist. Educator through humor. Passionate disability advocate. Eager to lift others as I climb.
Certifications
UX Design Professional Certificate
Google
Content Strategy for Professionals
Northwestern University
Effective Communication: Writing,
University of Colorado, Boulder
Bits and Pieces
University of North Dakota
BS in Pharmaceutical Sciences
Master of Business Administration
Northeastern University
Design, and Presentation
Check out some examples of my skills!
view here
View here
10 Facts
Click the Folders for Examples of Work
B2C
Health / Pharma
Disability
SEO Certified
Hubspot Academy
Microsoft Learn Accessibility Fundamentals
Microsoft
HRCI
Learning and Development
Bits and Pieces Senior E-Commerce Manager - Marketing Lead
Senior E-Commerce Manager - Marketing Lead
With over 1000 products on the Amazon Marketplace, strategizing the product marketing as groups for the puzzles has created efficiency and increased sales. The new "lettered pieces" line is a great example of a product marketing strategy I led. Photo assets demonstrate how to use the lettered pieces. The copy is SEO optimized towards our targeted segment and also explains why the lettered pieces are useful. The new product line was a success and later expanded.
I revamped the Bits and Pieces Amazon store visually and with categories, and I also created display ads leading to the store. Product categories generated over $400,000 in a year and a half. Display ads have generated over $500,000 in a year in a half with a 10.8% ACoS and 9.4 ROAS.
Revitalized A+ content for multiple categories including seasonal puzzles. The 2023 Holiday season registered 15% more unit sales compared to the 2022 Holiday Season.
Spec Work
Nike - Air Force 1 EasyOn Shoes
Many kids, teens, and adults love Crocs because they are easy to slide on. Their look is distinctive. However, this is is not always in a good way. They would simply look goofy in many situations.
Video Spot: Sons of Anarchy Jax Teller from Sons of Anarchy was known for wearing all white Air Force 1s. If the character wore sandals or Crocs, that would likely be a moment of comic relief for the show. The show is a drama, and Jax is a serious character involved in balancing family duties with leading a biker gang. The Air Force 1s are integral to the character of Jax. A commercial with Jax needing to throw on a pair of shoes quickly and the differences in the scene between the Crocs and the Air Force EasyOns would be shown.
The tagline "The Shoes Make The Show" brings back the idea that shoes make a big impression. There is no need to substitute iconicness for convenience and comfort with Nike's EasyOn shoes.
Wheelchair users, especially those who are content creators, frequently receive troll comments along the lines of "why does a person using a wheelchair need to wear shoes?"
Video Spot: Disabled Rock Star The disability community has over $500 billion in disposable income in the US alone. They prioritize fun, style, success, and comfort like everyone else. This campaign would be a fun way to troll the trolls and market the product to a community who would value the increased ease of putting on the shoes. There is even a device called a shoe horn that the EasyOn would make unneccessary. In my lived experience with a physical disability, a shoe horn is another thing that I don't want to carry, and it takes out the use of one hand for balance. The EasyOn shoes are a perfect solution.
2020-2022 Social Distancing Side Project
Etsy Shop
Content Strategy Freelance Client Examples
I had to get extra creative with some of the titles on these items! The best seller was the "Magical Mouse" topiary.
Back
Challenge & Insight: Comfort and convenience make Crocs one of the fastest growing shoe brands.
My nutritionist recently recommended that I eat Cheerios. I realized that I hadn't thought about them in years and was surprised that they are actually considered nutritious for fiber and fortified nutritrients reasons. As Millenials age and seek to be more health-conscious, this is a great demographic to target with 90s themed packaging and ads because that could be the last time that they thought about Cheerios as well.
Influencer campaign to test and create new Cheerios recipes. #CheeriosChallenge
VIDEO SPOT: Sons of Anarchy
VIDEO SPOT: Disabled Rock Star
X
The slideshow features 7 Universal Base Assets for the show Beef. These were made as an assignment for a Key Art course by Netflix and Making Space.
Cheerios
BS Degree in Pharmaceutical Sciences
While my lack of fulfillment in the clinical work, and my love of creativity, ultimately led me to a career pivot, as described below I learned of transferable skills in this original pursuit. Some examples of my papers are at the very bottom of this page after the more creative work. Communication skills via Baptism by Fire In a course called Healthcare Communication, we were filmed interacting with actors who were acting as unruly pharmacy customers. We were graded on how well we educated the patient and actively listened to what they had to say. Pharmaceutical Advertising Laws and Ethics We dove into examples of pharmaceutical advertising with prescribed and OTC products, and discussed the pros and cons of pharmaceutical advertising in a course called The American Healthcare System. We learned best practices and regulatory violations. Research I took a course called Research Methods and Biostatistics which taught how to properly read a research paper, judge its quality, and explain the findings to others. Advanced Writing in the Health Professions I link to a folder at the bottom of the page from this course.
Pharmacy Capstone Project & Spec Campaign Research Findings + Calmerry Spec Campaign
Highlights from my capstone project presentation. The study received IRB Approval.
Create a University Plan
Calmerry offers virtual therapy on a subscription plan basis. They offer packages for businesses, but there is no mention of university specific plans. Many university health centers struggle to meet student needs, particulary for mental health. Since not all universities will opt in to this plan, a discount for college students with health-related majors could increase customers through word of mouth as the students work in the field with patients.
Create a Discount for College Students in Health-Related Majors
Social Distancing Side Project Travel with Meditation
Over 14,000 plays across all platforms: YouTube, Insight Timer, and various podcast platforms. The podcast includes inclusive language for disabled people (you never have to go down stairs!) and episodes tell you the location that you are going to. One of my biggest complaints with meditation recordings was that they frequently say "go to a relaxing place," and I sometimes wanted the relaxing place just described to me instead of having to create it myself.
Content Creation Disability Page Shows More Daniellevates Data
Winner of Health Union's 2024 Rookie of the Year for the Social Health Awards. The Rookie of the Year category celebrates the advocates who may be new to the scene but continue to show the utmost potential. This category is typically for Patient Leaders with 1 to 3 years of experience in health-related content creation. The purpose of Daniellevates is to elevate ideas about disability, rare disease, and chronic illness through education, humor, and adventures. Content has over 800,000 views (all organic besides $10 worth of ads.) Demonstrates thought-leadership by appearing on podcasts such as PTC Therapeutics’ podcast Insightful Moments: My VIBE.
Long-Form Writing Examples Disability Page Shows More Writing Examples
Served on Committee for New (Still Unannounced) Logo Rare Compassion Program Volunteer Educated med students about all aspects of living with a rare disease
Strategy & Social Media Volunteer Developed content pillars and strategy plans for the creation of future assets
Medical Journal Publication Analysis The paper in the folder provides an analyis of a study and its results, as well as an explantion of it for a general audience of non-medical professionals.
Advanced Writing in the Health Professions Portfolio The assignment was to write about one topic for a variety of audiences. For example, one paper was for medical professionals versus another being for the general public in an op-ed style of writing. Many laws have changed since these were written, so the content itself is a bit dated.
Gambling & Marketing This folder includes a white paper and a presentation on the topic of gambling with a focus on consumer behavior, risk, and preventing gambling harm.
Volunteering
Spec Campaign Banana Boat
Challenge: Banana Boat tried a Banana Boat for Men line with black packaging, but the product is no longer listed on their site.
elevating ideas about disability
Discussed disability in regards to: travel, dating, humor, representation, healthcare, and more. Podcast Guest Playlist Here
Host webinars with organizations such as Diversability ("Advocates Hotseat" & "Community Peer Support") and AccessibleGo ("Ask An Expert: Accessibility & Disney"). AccessibleGO Link
Speaker Spoke at Emerson College for a Youth Leadership Forum event sponsored by Partners for Youth with Disabilities. The name of the workshop that was presented is "Building Confidence, Skills, and Disability Pride by Creating Content."
Writer One of my submissions will be featured in Tiffany Yu's book The Anti-Ableist Manifesto when it gets released in October 2024. I write guest blogs about various topics - mostly accessibility reviews of places that I have visited. In addition to some blog examples, below is an example of an annotated bibliography on incorporating DEI into strategy that I submitted for my MBA. Also attached is a link to an op-ed that I am hoping to get published soon.
media kit
Leadership Completed the Rising Leaders Academy which is designed for rising leaders from underrepresented communities who want to develop their leadership skills and have a positive impact on their teams and organizations in Advertising and Marketing. For the final group project, the assignment was to create a strategy for a business to grow revenue and positively impact a community. My pitch was selected by my group, and we presented the pitch for Hilton become the hospitality leader in accessible travel. Presentation Here
Blogs
Visiting Boston with a Disabilty: Tips from a Local
How to Enjoy Walt Disney World Despite the Heat
Accessibility Review of Boston's Museum of Science
MBA Annotated Bibliography
Incorporating DEI into Strategy and Culture
(Not Yet Published) Op-Ed
Ally to Antagonist: Disney's Shift in Service for Disabled Guests
Content Creator, Thought-Leader, & Advocate
Fall 2024 Cohort Selected by TikTok Created with Kraft's The Kitchen, Grey, Iris, and Ashley Rutstein
Spec Work Below
"Daniellevates" Media Kit and Partnered Content Examples Below
Grow Facebook followers from under 100 to over 800, achieving a 4% engagement rate and 150,000+ impressions on posts; create an email newsletter with a 60%+ open rate.
Facebook Page
But Now with 10 Fun facts
Me... Again
Hi, it'S
2. Some of my core values include being generous, working to make a difference, and finding humor whenever possible.
3. My dream job would be a full-time philanthropist. With my love of ideas, I would be ironically busier than ever if I ever won the lottery!
4. Causes that I care about: rare disease research and all things disability advocacy: accessibility, inclusion, and equity.
5. Organizations that I have volunteered for: Partners for Youth with Disabilities, the Undiagnosed Disease Network Foundation, Global Genes, and Boston Children's Hospital.
6. Some Water Cooler Topics that I am a lively participant in: Fantasy Football, March Madness, TV, Pop Culture, Disney Parks, and checking out the latest meme or video that made you laugh.
7. Yes, I just snuck in that I am a Disney Adult. I would describe myself as a mix between Edna Mode, Boo, and Forky.
8. I truly believe that there is an ABBA song for any occassion.
9. I enjoy learning how to use creative tools from cameras to Cricuts to new ways to edit videos. I made this website with Ceros, and I actually enjoyed the process!
10. From personal experience, I believe that the high school valedictorian curse is real, but it's more of a result of shared traits than a real curse. However, through personal introspection, I have been able to find the best path for me - the one that I am on now!
1. On a recent CliftonStrengths Assessment, ideation emerged as my top theme.
Bob Iger's Magical Journey: An Analysis of Organization Leadership
MBA Leadership Report
Long-Form Content
Copywriting
Writing from Advanced Writing for Health Professions Course
Advanced Writing in the Health Professions Portfolio
The assignment was to write about one topic for a variety of audiences. For example, one paper was for medical professionals versus another being for the general public in an op-ed style of writing. Many laws have changed since these were written, so the content itself is a bit dated.
Gambling & Marketing
This folder includes a white paper and a presentation on the topic of gambling with a focus on consumer behavior, risk, and preventing gambling harm.
Medical Journal Publication Analysis
The paper in the folder provides an analyis of a study and its results, as well as an explantion of it for a general audience of non-medical professionals.
Watch Me Present Here
The assignment was to pitch a project for an organization in which the venture helps an underserved community and can generate revenue. Our team graciously chose my idea.
Other Examples
Effects of Targeted Digital Marketing Strategies
MBA Project: Evaluating Forecasting Methods with Sales Data
Like many people in 2020, I became a crafting fiend. Eventually, I ran out of people to give gifts to, so my friend and I started an Etsy shop and tried out a few craft fairs. While I only dust off the Cricut for special occasions now, I learned a lot about e-commerce, copywriting, and customer service through this venture!
I made the paper, but they got my name
I made the paper, but they got my name wrong, so I'm still humble!
Travel with Meditation Podcast
Another pandemic project! My friend is the host since she is a yoga instructor. We aimed to make meditation easier by providing the place and incorporating inclusive language. I was tired of recordings telling me to go up or down stairs! I produced one season spanning 14 episodes. To date, the podcast has over 14,000 views across all platforms. I learned a lot about scriptwriting, audio editing, and podcast production with this venture!
Listen Here
Video Editing
Made with iMovie, Canva, or Capcut
for the UDNF Social Media Pages
for the Hennessy News FB Page
Google Certified
I took Google's UX Design Certificate program because I am passionate about accessibilty and I appreciate great design. My strengths in the field of user experience lie in the research, accessibility, and wireframing components. With that being said, I am including my prototypes, but I would leave the actual "making it pretty" part to the professional designers!
Assignment: Make a food truck app with Figma
Use Figma Prototype Here
Presentation Detailing the Steps of the Project
Assignment: Create a responsive website for a social good
Team Travel would connect disabled travelers with non-disabled travelers trained as PCAs who would volunteer for the group trip. Nursing/PT/Pre-Med/etc. students are the non-disabled travelers the program would be pitched to.
Use Adobe Xd Site Here
Assignment: Create a webite for art tutorials
Graphic Design & Infographics
Content Strategy Client Case Studies
Over 800,000 views so far
