With 2,300+ screens located in busy retail areas in major towns
and cities, Adshel live is by far the UK’s largest DOOH network, reaching 47% of the population weekly. This network allows advertisers to deliver campaigns primed to drive action, as well as drive brand metrics when combined with classic OOH. Adshel Live provides endless flexible planning and creative opportunities for brands to find the audience moments that matter.
Adshel Live. Where brands come alive.
With screens in walking distance to high street shops and leisure destinations, Adshel Live has the ability to influence £millions of consumer spend.
The hottest locations
2,150
phone shops
4,570 fast food restaurants
357
dept. stores
1,650
chemists
2,080 banks &
building societies
Source: Route v34, percentage of Adshel Live network within 500m walking distance; CACI weekly spend based on areas that have Adshel Live panels.
174
cinemas
5,050
coffee shops
920 health
clubs & gyms
311 theatres, arenas
& cultural venues
POWERPOINT DOWNLOAD
clearchannel.co.uk | @clearchanneluk | Contact your sales representative to find out more
2,300+
screens and growing
In walking distance to…
Source: Route v34, percentage of Adshel Live network within 500m walking distance.
Activation at scale
Source: Route v34, percentage of Adshel Live network within 500m walking distance.
Aberdeen
Dundee
Newcastle
Sunderland
Glasgow
LEeds
Liverpool
Sheffield
Bristol
Norwich
Cardiff
Exeter
London
PORTSMOUTH
Bournemouth
HOME
MEET ADSHEL LIVE
BE MORE PLAYFUL
Liverpool
Sheffield
Leeds
Sutton
Glasgow
Bristol
Norwich
Liverpool
Glasgow
BIRMINGHAM
Brighton
HOW TO PLAN
MEET ADSHEL LIVE
410+
screens in London
£3.6bn
weekly consumer spend
high street retailers
within walking distance
screens within top
CACI retail hotspots
£523m
weekly consumer spend
bars and restaurants within walking distance
In walking distance to…
convenience stores
within walking distance
£1.5bn
weekly consumer spend
large surpermarkets
within walking distance
WATCH THE VIDEO
Liverpool
NATIONWIDE
HOTSPOTS
WATCH THE VIDEO
Southampton
COVENTRY
OXFORD
clearchannel.co.uk | @clearchanneluk | Contact your sales representative to find out more
Aberdeen
46
Dundee
25
Glasgow
72
Newcastle
16
Sunderland
32
LEeds
68
Liverpool
99
Sheffield
54
BIRMINGHAM
115
Norwich
17
Cardiff
71
Bristol
73
Exeter
28
PORTSMOUTH
44
Southampton
65
Brighton
37
COVENTRY
34
OXFORD
29
Bournemouth
32
London
418+
Aberdeen
Dundee
Glasgow
Newcastle
Sunderland
LEeds
Liverpool
Sheffield
BIRMINGHAM
Norwich
Cardiff
Bristol
Exeter
PORTSMOUTH
Southampton
Brighton
COVENTRY
OXFORD
Bournemouth
London
HOW TO PLAN
POWERPOINT DOWNLOAD
clearchannel.co.uk | @clearchanneluk | Contact your sales representative to find out more
Depending on marketing objectives, Brands can use the scale and flexibility of Adshel Live to plan audience Activation or brand building Reach campaigns using Clear Channel’s smart planning and insight tools
as well as their own and other data sources.
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
April Fool’s Day
Adshel Live delivers Activation at Scale for brands looking to capture moments or activate around key promotions. Strategic planning around audience, location and time enables targeting of likely buyers using contextually relevant campaigns, as well as enabling advertisers to
react quickly to breaking news and update messaging accordingly.
What is Activation?
Can DOOH Activate?
Consumers are most likely to act on trigger ads when motivation and ability are at their peak
Ability To Perform Behaviour
Availability: Buy now
Price: Affordable
Effort: Within walking distance
Sufficiently Motivated
Hope: Chance to win big
Fear: Don’t miss out
WHY ACTIVATION
Check out our case studies on how brands used Adshel Live to activate moments
SEP
OCT
NOV
DEC
SEASONAL
SPORTING
CULTURAL
London Marathon
Hot Spell
May Day
Easter
Ramadan
Bank Hol.
Mental Health Week
World Ocean Day
Father’s Day
LGBT Pride Month
London Pride
Boomtown
Reading & Leeds
Bank Hol.
London Fashion Week
FA Cup Final
FIFA Women’s World Cup
Tour de France
Wimbledon
The Open
Rugby World Cup
First Warm Day of Spring
Longest Day of the Year
End of British Summertime
Hot Spell
April Showers
Blue Monday
Burns Night
Valentine’s Day
Pancake
Day
Mother’s
Day
Health Kick
Six Nations
Champion’s League KO
First Snowfall
Cold Snap
Cold Snap
Black History Month
Movember
Diwali
Halloween
Clocks
Go Back
Bonfire Night
Armistice Day
Black Friday
World Para Athletics Championship
Christmas
NYE
Cyber Monday
Super
Saturday
Shortest Day of the Year
VERY.CO.UK
BUDWEISER
FLEXIBLE
FIND YOUR MOMENTS
ACTIVATION
NEW REACH
OTHER MEDIA
OOH is proven
to drive activation
47%
uplift in sales activation effects vs. non-users
Source: 15%+ media budget on OOH vs non-users IPA and Rapport, Standing on the Shoulders of Giants 2018
Combining Adshel Live with Adshel enables brands to deliver efficient
brand building Reach campaigns that are seen all over the country.
The busy retail locations of Adshel Live fully compliment the national coverage of classic Adshel. With the additional flexibility and creativity of DOOH, brands can get the best of both formats.
NEW REACH
EFFECTIVE
Sources: Long live DOOH; Route v29; Clear Channel Classic and Digital; CACI.
Smart scheduling for even distribution of plays throughout the campaign
Live monitoring to ensure
campaign delivery
CLASSIC & DOOH together, is proven
to be more efficient
61%
increase in average brand perception
1,500
1,500
Adshel Live at 5% SOT*
*Share of Time = the % of time your campaign is shown
vs the total time available during the campaign’s duration
Adshel Classic
Adshel Classic
Adshel Live
Delivering Reach
14
Days
50%
Reach
increase
in advertising
cut-through
increase in spontaneous brand awareness
increase in
campaign message takeout
As part of our commitment to being number 1
in Accountability, our campaign planning and management processes ensure efficient and effective delivery throughout the duration of your activity.
CACI Retail Centres
Creative Richness &
Influence
weekly spend
more effective at driving brand preference
Reach
of adults
frames
Geographies to City Centres
National Coverage
Cost Effective
Complementary
Not only does the national scale of Adshel Live deliver great activation
for advertisers, it is great format for amplifying marketing messages across multiple formats. Our research proves that including Adshel Live in your campaign has the ability to increase brand effects, as well
as increase the opportunity to influence spend.
AMPLIFY
Social media is a popular platform choice for piggybacking on topical events. By adding digital OOH to social media, brands can make their campaigns work harder. Advertisers using both can benefit from each channel’s unique attributes as well as their combined impact on business metrics.
Source: IPA databank 2018 adding OOH to a social campaign.
Targeted: One to One
Trackable Actions
Shareable Content
Scale: One to Many
Brand Building
Top of Mind Near PoS
Reactive with short lead times
Contextually relevant
Compatible creative
Look up, look down behaviour
Metrics include profit, market share, customer acquisition, loyalty
Mondelez partnered with social influencers to shout about their new chocolate bars, encouraging passers-by to give it a try, while Pampers teamed up with Twitter to enable new mums to thank midwives on Adshel Live screens using #ThankYouMidwife.
Social examples
Norwich
Birmingham
Influencing spend
with Malls Live
Opportunity to influence
£5.19bn
of weekly consumer spend
56 retail centres
£1.47bn+ weekly spend
Additional 366 retail centres
£3.72bn+ weekly spend
650+
Malls Live
18
Malls Live
XL
2,300+
Adshel Live
POWERFUL PARTNERSHIP
WITH SOCIAL
increase in business effects
+20%
Enhancing Reach
Source: CACI
Use Adshel Live to piggyback calendar moments or activate your own brand promotions with a higher share of time over a shorter period for increased impact.
Clocks
Go Forward
Six Nations
CL Final
RideLondon
Eid
HOME
MEET ADSHEL LIVE
HOW TO PLAN
BE MORE PLAYFUL
ACTIVATION
NEW REACH
OTHER MEDIA
WHY ACTIVATION
BUDWEISER
VERY.CO.UK
SEASONAL
SPORTING
CULTURAL
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
SEP
OCT
NOV
DEC
April Fool’s Day
Blue Monday
Burns Night
Valentine’s Day
Pancake
Day
Mother’s
Day
Easter
Diwali
Bonfire Night
Armistice Day
Cyber Monday
Super
Saturday
Christmas
NYE
Black Friday
Halloween
Eid
Ramadan
May Day
Reading & Leeds
Father’s Day
Boomtown
Mental Health Week
London Pride
London Fashion Week
LGBT Pride Month
Bank Hol.
World Ocean Day
Bank Hol.
Black History Month
Movember
London Marathon
Health Kick
Six Nations
Six Nations
Champion’s League KO
Tour de France
World Para Athletics Championship
Wimbledon
Rugby World Cup
The Open
RideLondon
FA Cup Final
CL Final
FIFA Women’s World Cup
Hot Spell
April Showers
First Snowfall
Cold Snap
Cold Snap
End of British Summertime
Clocks
Go Back
Clocks
Go Forward
Shortest Day of the Year
Hot Spell
Longest Day of the Year
First Warm Day of Spring
SEASONAL
SPORTING
CULTURAL
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
SEP
OCT
NOV
DEC
April Fool’s Day
Blue Monday
Burns Night
Valentine’s Day
Pancake
Day
Mother’s
Day
Easter
Diwali
Bonfire Night
Armistice Day
Cyber Monday
Super
Saturday
Christmas
NYE
Black Friday
Halloween
Eid
Ramadan
May Day
Reading & Leeds
Father’s Day
Boomtown
Mental Health Week
London Pride
London Fashion Week
LGBT Pride Month
Bank Hol.
World Ocean Day
Bank Hol.
Black History Month
Movember
London Marathon
Health Kick
Six Nations
Six Nations
Champion’s League KO
Tour de France
World Para Athletics Championship
Wimbledon
Rugby World Cup
The Open
RideLondon
FA Cup Final
CL Final
FIFA Women’s World Cup
Hot Spell
April Showers
First Snowfall
Cold Snap
Cold Snap
End of British Summertime
Clocks
Go Back
Clocks
Go Forward
Shortest Day of the Year
Hot Spell
Longest Day of the Year
First Warm Day of Spring
clearchannel.co.uk | @clearchanneluk
Contact your sales representative to find out more
POWERPOINT DOWNLOAD
Contextual Capability
Contextual Capability
Adshel Live provides the perfect platform for brands
to be more playful with their creative to inspire, educate and connect with target audiences. It’s proven that using movement and contextually relevant content increases consumer engagement.
Traffic
Pollen
Temperature
Weather
Timetable
Date/Time
Location
User Generated
Source: Kinetic Digital Eye & Face Tracking, 2011 (Animated digital poster vs. static paper poster)
Use motion to catch your audience’s eye
Reference a location to get noticed
Source: Posterscope study: The Dynamic Difference, 2013 -
Results based on creatives that included location based messages.
Ads triggered at contextually relevant moments work harder
Source: Posterscope study: The Dynamic Difference, 2013 *Results based on creatives that included, but not exclusively restricted to, data based messages.
POWERPOINT DOWNLOAD
clearchannel.co.uk | @clearchanneluk | Contact your sales representative to find out more
Be more playful
Source: Adshel Australia, The Context Effect, 2016 (Contextually relevant DOOH ad vs generic DOOH ad)
Ads displayed at relevant times are more impactful
London
Newcastle
London
London
Bristol
Leeds
London
What is Activation?
Can DOOH Activate?
Consumers are most likely to act on trigger ads when motivation and ability are at their peak
Sufficiently Motivated
Fear: Don’t miss the next match
Acceptance: Join other people
Hope: Tournament excitement
Ability To Perform Behaviour
Availability: Able to buy now
Effort: Within walking distance
LOCATION
MOVEMENT
TIMING
DATA
32%
more engagement
60%
longer viewing time
18%
higher ad recall
53%
higher message recall
HOME
MEET ADSHEL LIVE
HOW TO PLAN
BE MORE PLAYFUL
TIMING
MOVEMENT
LOCATION
DATA
clearchannel.co.uk | @clearchanneluk
Contact your sales representative to find out more
POWERPOINT DOWNLOAD