Brand Effects: Women's World Cup
Empowering
Togetherness
Entertaining
Exciting
Motivating
Before OOH Advertising
After OOH Advertising
16%
36%
22%
32%
15%
30%
29%
18%
29%
19%
34%
34%
15%
21%
40%
Control Group Average
Event Core Associations Top 5 Scores
Test Group Average
Exclusive
Premium
Tradition
Prestigious
Brand Effects: Wimbledon
14%
38%
28%
48%
33%
66%
19%
68%
48%
68%
31%
37%
46%
34%
49%
After OOH Advertising
Before OOH Advertising
Classic