Lighting Up The Fifa World Cup with Adshel Live
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POWERPOINT CASE STUDY
PLAYFUL
plan+play
Using timely messaging, Budweiser was able to capitalise on the biggest sporting moment of 2018 and promote their brand new delivery service. Using Adshel Live screens strategically located within walking distance to retailers, messages were activated four hours before kick-off, increasing motivation and ability to act.
As the UK’s largest DOOH network, Adshel Live was key in helping Budweiser amplify their official World Cup 2018 sponsorship as part of their biggest and most successful global advertising campaign to date.
RESULTS
Dynamic delivery enabled Budweiser to be even more playful with their content. Using a combination of pre-planned activity using fixture details and match countdown clocks, alongside post-match reactive content, they were able to deliver a smart and contextually relevant campaign. to deliver a smart and contextually relevant campaign.
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Source: Sporting Moments research 2018
Our recent study shows that brands advertising around a key sporting moment, such as the World Cup, benefit from:
say relevance is the most memorable part of an advert
increase in campaign effectiveness
increase in action measures on seeing DOOH
Over 70 unique pieces of copy and 29 game countdowns were displayed during the tournament
