PR
This campaign created
a lot of press and social media activity, hugely boosted by Sam Warburton’s involvement.
This demonstrates a change in behaviour
and an increase in trust towards contactless payment donations.
increase compared to
a similar campaign in
Feb 2017
contactless
donations made
An impressive
+275%
500+
Cllr Thorne, Cardiff Council, Cabinet Member for Housing and Communities
“The aim of Give DIFFerently
is to end the cycle of homelessness and move people away from rough sleeping by providing meaningful support through small grants that will really make a difference to individuals.”
Clear Channel were delighted to work with FOR Cardiff* to provide full installation of a special one-off store front that included a full window wrap, with an interactive screen and a contactless donation tap point.
Supported by local rugby legend Sam Warburton, OBE, the campaign ran for three weeks as part of a bid to tackle a large homelessness problem in Cardiff.
Accessible 24/7, the city centre location saw donations being made during the night, as well as a receiving a huge boost during key city events including Wales v England rugby match and the hotly contested Anthony Joshua boxing match at the Principality Stadium.
with
Homelessness
Tackling
clearchannel.co.uk | @clearchanneluk | Find out more: letscreate@clearchannel.co.uk
*FOR Cardiff is a business-led, not for profit organisation voted for by the city’s businesses with an ambitious plan to transform Cardiff city centre – making it more welcoming, vibrant and influential.
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