education
campaigns
appeared
sites under ½ mi
to education establishments
weekly impressions*
1,300
14,442
545m
We worked with Loretto School, a boarding and day school near Edinburgh, to promote their upcoming open day event.
The client wanted to reach local students and families so we ensured that their artwork was posted on key panels specifically chosen within the catchment area of the school. The campaign was a success and led to an increase of 50% footfall compared to previous events the school had hosted.
brand
footfall
intake
Ahead of their next intake, Walbottle Campus wanted to promote an open day to Year 6 students and families. Bus shelter panels were chosen close to Primary Schools to remind parents of the event as they passed by during their school run. The campaign was
a success, a large number reported seeing the campaign and Walbottle are expecting their largest Year 7 intake in several years.
Cardinal Newman College, in Lancashire, are a leading provider of A Level, BTEC and higher education courses. They came to us wanting to increase their brand awareness locally and strengthen applicant numbers. By using billboards, bus shelters, supermarkets and malls, they were able to increase brand visibility. They also began to see a growth in those applying and enrolling at the college.
footfall
intake
brand
We work extensively with schools, colleges and universities to build a wealth of knowledge on the benefits of Out of Home advertising. And unlike other mediums, we’re able to reach students in huge numbers and in locations that aren’t normally possible with other types of media.
In addition to our physical sites we also offer Geolocate. An incredible mobile advertising tool that delivers ads directly to a consumers smartphone while they’re using a variety of apps and websites. Geo Locate allows you to:
With access to over 145,000 apps and websites reaching over 25 million devices, Geo Locate is an incredible product - especially when used in conjunction with our physical sites. And what better way to reach students than directly on their phones?
TARGET AN AREA
We know that for a lot of our clients based in the education sector, ensuring their campaign reaches the correct audience is one of their most important goals. Luckily for those clients we’ve got that part of the advertising campaign covered. By using the post code radius of a particular catchment area, we can identify the best available panels to reach their target demographic. Then we plan their campaign by day part or by hour to maximise impact and reduce wastage.
CHANGE DESIGN
GET INTERACTIVE
A benefit of our digital portfolio is that it allows our clients to be more creative than ever before. With digital artwork, education clients can feature a range of elements in their campaign that previously weren’t possible. A live weather forecast, a count down to an open day or a keep safe message for students, the sky really is the limit for how unique your campaign can be.
GEO LOCATE
Digital advertising has forever changed the way we promote your campaigns. A huge benefit of our digital products is
the flexibility to update your artwork or copy multiple times during a campaign. This means that a secondary school can amend their artwork mid-campaign to include a message when their GCSE results are announced or a primary school can alter their artwork to reflect a fantastic new Ofsted status to the families within their catchment area.
HOVER
We’re Clear Channel Direct, part of Clear Channel UK and specialising in working with small-to-medium enterprises, including nurseries, junior and senior schools, colleges and universities. Our team of Account Managers are split into different regions across the UK. This means that when you work on a campaign with Clear Channel Direct, you’ll be working with a local person who knows your location and can plan your Out of Home advertising according to the type of audience you want to reach.
Alongside our vast portfolio of products, we use new technologies and a fresh way of thinking to promote campaigns for your school or university at affordable prices.
See our numbers for education campaigns in the last 2 years below...
Whether you’re looking to fill up your open days, increase intakes or announce your latest Ofsted results, Out of Home advertising can help you achieve your goal.
Contact us today
View our case-studies
*based on Clear Channel products within the ½ mile radius
Amplify existing Outdoor Advertising campaigns
Engage with consumers who are using
the most popular apps
Target specific locations and demographics
to ensure you’re reaching your target audience
Target hard to reach audiences in areas
with little or no OOH sites