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Technology

Netflix

Bridgerton

To launch the highly anticipated new season of Bridgerton, Netflix partnered with Clear Channel and JOY! COLLECTIVE to create an eye-catching 48-sheet billboard in Manchester.

This billboard paid homage to the elegant Bridgerton house, adorned with hired flowers and hanging wisteria.

Asahi

Super Dry

Asahi brought a taste of Tokyo to the streets of Liverpool, Newcastle and Cardiff with a showstopping neon bus shelter domination.

The fully branded Asahi bus shelters included neon lighting/signage, a ‘kanji’ symbol, infinity mirror and a faux 3D vending machine with a localised QR code allowing adults to redeem a free pint of Asahi nearby.

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Napolina

Not So Humble

Napolina is so proud of its ingredient that they celebrated their ‘greatness’, in a ‘Not So Humble’ way. The tin tomatoes brand literally elevated their high-quality product, by placing it on top of a Corinthian column that was seen to be bursting out of the billboard on Borough Road.  

A 3D column was handcrafted to show details of tomatoes and vines carved into a stone finish textured plinth. On top featured a giant replica of the can of Napolina chopped tomatoes which was built over 1m tall to tower over the site   

A nice light-hearted approach to showcase the product by building a creative masterpiece on a billboard.  

Samsung

Galaxy Z

Samsung celebrated the launch of its new foldable handsets by creating four unique installations in front of a domination on Billboard Live screens. Giant sized 3D replicas of the Galaxy Z Fold5 & Flip5 phones were attached in front of the screens.

 

To demonstrate the phones foldable capabilities, content featuring celebrities on the screen behind the builds rotated to help bring this to life. Each celebrity could be seen interacting with the handset in front of them. Raheem Sterling was engrossed in the Fold5 handset on sites in Manchester and London with a gaming background behind him. In Liverpool and London, Ferne Cotton was seen multi-tasking as she holds various yoga positions with the Flip5, bringing to life the handsfree activities possible with the new handsets.

This was a great use of physical builds and digital content coming together, allowing creative to

evolve throughout the campaign. The campaign garnered great interaction on social, showing the power of OOH in driving social engagement.

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Amazon Audible

Bespoke Special Build

Amazon Audible launched an eye-catching ‘Man in a bin’ special build to promote their platform as the go-to destination for audio comedy and podcasts. The special build featured a life-size 3D mannequin that was strategically placed in a replica bin, with only its legs protruding out to intrigue the public. 

The man in a bin attracted significant engagement and encouraged the public to find humour in life's challenges by laughing at whatever life throws at you. The police were even spotted interacting with the mannequin at the London Westferry site, demonstrating the effectiveness and impact of an attention-grabbing OOH special build campaign.

Lotto

Will you be next?

To celebrate their new ‘Millionaire’ campaign, that ‘makes two millionaires a week on average’, Lotto ran an eye-catching special build in London. 

The installation featured an illuminated Lotto sign, moving spotlighting and a centrally located projector that displayed the message ‘Will you be next?’ onto the pavement. 

As audiences walked in front of the billboard, the spotlights were activated and panned to meet the projected message in the center. 

Lidl

Supermarket of the year

Following recognition as the 2023 Supermarket of the Year, Lidl took centre stage with this fabulous special build showcased on our 96-sheet Billingsgate billboard. This innovative special build was a great celebration of their well-deserved title.

The special build features Lidl’s iconic logo rising out of the billboard as a superhero would. To enhance this LED twinkly lights were strategically incorporated to add a touch of creativity and illuminate the accomplishment of being crowned Supermarket of the Year. 

clearchannel.co.uk

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