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Hendrick’s Gin made brilliant use of Out of Home, running full shelter dominations as part of their wider Summer Escape marketing campaign. The showcase featured a 3D bottle with flowing water, full vinyl shelter and floor wraps, rose and cucumber scent, audio & doorbell welcoming audiences to the wonderful world of Hendrick’s. The build was complete with hanging 2D graphics and even an artificial roof garden with turf, roses and cucumbers. The shelter escapes popped up in London, Brighton, Cardiff and Liverpool over the summer alongside a series of localised creatives running across our Adshel Live screens.
Hendrick’s Gin
Summer Escape
Lurpak ran a stand-out Christmas special build that positioned Lurpak as a festive must-have for home cooks. The installation featured giant whisks, cookie cutters, baubles, 3D lettering and Christmas lights. The eye-catching special build was supported by a national DOOH campaign across Adshel Live and Billboard Live. These ads featured various festive food items in a similar style and was localised to each town/city with large location call outs to increase engagement, serving a more contextually relevant ad.
Arla Lurpak
The Cook Makes Christmas
Tapping into Easter; a key Retail Occasion, Asda transformed an Adshel unit into a spectacular showcase to create a playful Easter bunny hunt where audiences were encouraged to spot all eight of the Asda bunny crumpets hidden in the bus stop. The stunning fairy-tale installation featured a 3D leather textured book, illustrated vinyl, complete with a hot cross bus scented lenticular to own the moment.
Asda
Easter
Production house, DOOH.com ran a social campaign to champion the heroes working on the frontlines of Covid-19, celebrating their amazing contributions. Twitter users were able to tag posts with the My Heroes hashtag with DOOH.com monitoring the hashtags and amplifying selected user-generated content from Twitter across our network of Adshel Live screens. In a collaborative effort, various media-owners worked together to further amplify the messages of positivity across a multitude of DOOH sites. The campaign won Gold for Media Collaboration – Covid-19 at the 2020 Media Week Awards.
DOOH.com
NHS - My Heroes
Le Col partnered with Strava – a social fitness network to deliver a brilliant stand-out dynamic DOOH campaign on Adshel Live across the UK during Tour De France. The campaign cleverly used Strava data, collected only from riders who signed up to the Le Col challenge, logging the distance they cycled each day. This was then categorised, ranked by counties and displayed on screens giving riders the ability to view progress of their city against others in real time. As part of a wider DOOH campaign, supporting activity ran nationally across Storm and Billboard Live. Download the case study HERE
Cycling Challenge
Le Col
Papa John’s targeted Gen Z audiences using Digital Out of Home to drive awareness around delivery spots. To serve a more contextually relevant advert, Papa Johns used dynamic to trigger creatives depending on weather, time of day and location. The campaign ran in proximity to big outdoor spaces e.g., parks and beaches, encouraging consumers to order to these locations when restrictions had started to lift. Whether it was lunch, picnic or dinner options, Papa Johns targeted various moments of the day, helping to influence consumers to make pizza their first choice when eating out. Download the case study HERE
Delivery Spots
Papa John’s
SKODA made the most of the flexibility and creativity of DOOH offers, to deliver a brand-safe, gesture-controlled content-led campaign on Malls Live Interactive screens. The campaign promoted SKODA’s award-winning range of family focused SUVs. The screens detected the position of a user’s hands and fingers to activate touchless interaction with a variety of applications, allowing users to explore the SKODA SUV range, watch model specific videos, and even book a test drive. "The Skoda SUV range is one of our most important model campaigns in 2020. We wanted to bring them to life in a simple and confident execution that showcased the unique features of the vehicles through an innovative and, most importantly, safe execution. Touchless DOOH technology allowed us to deliver this within 3 of the UK’s busiest shopping malls." Kirsten Stagg, Skoda
Skoda
A Touchless Experience
World Ocean’s Day in partnership with Playmob, and the team behind ‘Dumb ways to die’ utilised our Malls Live interactive screens to promote their mission of cleaning up the ocean to thousands of shoppers. A wonderful example of the power of DOOH to enable storytelling at scale. Making the most of the creativity of DOOH, World Oceans Day narrative was brought to life through a series of interactive, touch-enabled games produced to raise awareness of some of the biggest challenges faced by our oceans such as plastic waste, coral bleaching and global warming. The flexibility of our digital retail network, the targeted campaign ran across three Malls Live interactive screens in Meadowhall, Manchester Arndale.
Dumb Ways To Die
World Ocean’s Day
Burger King used augmented reality through Instagram to direct people to the nearest BK restaurant. Their DOOH campaign featured a QR code and when scanned, users could hold their phones up to the burger on the poster, triggering the AR experience via Instagram. This then activated a trail of smoke rising up from the Adshel Live poster, flowing in the direction of the nearest restaurant.
Augmented Reality
Burger King
clearchannel.co.uk
Showcase
Out of Home (OOH) is a canvas for endless creative opportunities in the real-world. Brands are using the medium to drive exciting installations that command attention, data-fuelled campaigns that amplify relevant content and more tech-led innovative campaigns that drive interaction. We’ve seen brands truly push the boundaries with OOH and have compiled some of our best case study examples to help inspire your next campaign. Hover over the buttons below to find out more.
Attention grabbing bespoke builds
Driving relevance with adaptive content and data
Empowering consumers through innovative media solutions
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To launch their new cookery competition programme, ‘Hungry for It’ the BBC utilised Digital Out of Home to drive awareness of the new show and create an interactive experience with audiences in a mall environment. Using our Malls Live Interactive screen, the campaign displayed the shows presenter Big Zuu, looking longingly at a burger. When someone looked directly at the screen within a 3-metre radius, this triggered the burger to become pixelated, teasing audiences that they wouldn’t be able to handle the flavour! The installation also featured eye-catching vinyl wrapping and audio from the presenter for a full immersive experience.
Hungry for it
BBC
To drum up some excitement for their new ice cream sundae range, Ben & Jerry’s dominated an Adshel bus shelter, turning the site at the Briton seafront into a delicious looking ice cream showcase, complete with a 3D carton tub, giant dairy rooftop and a QR code encouraging audiences to purchase the product. Incorporating a more sustainable approach, the elements from the special build were made from repurposed or recyclable materials. Glass bay branding was printed directly onto recyclable glass and the vinyl wraps of the seat, floors and ceilings were produced from 100% pvc vinyls involving a more environmentally friendly printing process.
Sundae shelter
Ben & Jerry’s
Simply Roasted
Packvertising
LEGO used the dynamic capabilities of Digital Out of Home (DOOH), using a live social feed to encourage audience interactions, offering donations of a LEGO set for every response received. By sharing a photo of a heart and using #BuildToGive on Instagram, LEGO would give the gift of play to a child in need. Adshel Live and Malls were used not only to raise awareness of the campaign, but also to make those who participated famous, by dynamically serving the images shared on the DOOH screens
Build to Give
Lego
Yves Saint Laurent added another dimension to their digital OOH campaign by designing their creative in 3D. The marble 'room' was constructed to give the ad depth, while the 3D perfume bottle came from the background into the foreground to look as if it was coming out of the poster. The excellent use of shadow and full motion created the illusion that caught shoppers eye on our Malls Live screens. Our Senior Producer, David Hill, has taken a more in-depth look at 3D in OOH - exploring the anamorphic creative technique in more detail and the other ways in which brands can add another dimension to their OOH campaign.
3D
YSL
See the bigger picture on 3D
DOOH powered by positivity! Through its partnership with Fareshare, Belvita donated a meal for every smile given to help make a difference to those in need. Each of the 8 Malls Live interactive screens were fully-branded and encouraged shoppers to 'stand and smile'. Once they did, the models on screen smile back, and the donation is made to a worthy cause. Over the two weeks, the screens detected 10,000 which will help the fight against food poverty.
Give A Smile
Belvita
Watch the video
Arla Cravendale delivered 3D at scale across multiple Clear Channel networks to catch the eye of shoppers in malls and supermarkets nationwide. The concept came from Cravendale’s amusing ‘Everybody’s Free’ TV ad and resulted in the same singing farmer starring in the DOOH campaign. The creative gives the illusion of depth to allow the glass of milk break out of the screen for added engagement. This ran across 200+ DOOH screens including Malls Live, Malls XL, Asda Live and Sainsburys Live.
Cravendale 3D
Arla
The build marks the launch of Not on the High Street’s ‘Don’t Gift Guide’ – which is a curation of hundreds of items from small businesses with an aim of helping consumers gift fewer, and better, this festive season. We built a replica giant sock drawer and filled with socks in an Art Attack style which spelt out ‘Don’t Gift Boring’ to highlight those millions of pairs of socks that go unworn each year and encourage consumers to think before they gift this year. All socks used in the billboard will be donated to Crisis upon removal who support the homeless and aim to better support those suffering. The special build was live on our 48 sheet site in Salford.
Don’t Gift Guide
Not on the High Street
L'Oreal Maybelline unveiled the world’s largest 3D Digital Out of Home (DOOH) campaign to promote their new Surreal Extensions Mascara, captivating Gen Z and millennial audiences. The 3D creative was rooted in Maybelline’s ‘surreal’ metaverse storytelling that introduces their new avatar, May, and product with a futuristic 3D models breaking out of the digital screen which created an instant impact on audiences. Kinetic, DOOH.com and Essence MediacomX produced and launched this standout campaign that ran across our full motion Malls Live network across the UK and Europe.
Surreal Extensions Mascara
L’Oreal
As new entrants into a busy crisp market, Simply Roasted and their agency And Rising, wanted to make a bold statement. Their 3D installation puts their crisp packets front of mind with 2 large replicas of the Sea Salt and Black Truffle flavours. A simple, yet effective way to create instant impact and introduce the brand to new audiences. The crisp packets went onto our Brixton Rd billboard and will continue to promote the brand displayed in the office and on transit media channels. “The execution of the special build was superlative. When something is that simple [2 massive crisp packets on a billboard] every detail matters, and Clear Channel nailed it.” Rob Ward – And Rising Co-founder With a successful campaign behind it, Simply Roasted has received glowing feedback from the industry and saw an excellent uplift in sales in Waitrose stores throughout the UK.
We’d love to help you harness the creative possibilities of OOH to inpire, engage and excite your audience. Fill in the form and one of our dedicated team will be in touch.
Ready to create advertising beyond the ordinary?
To show what life is like on campus, The University of the West England brought a directional sound experience to the people of Bristol. They combined a social-inspired video with a directional sound dome in both Cribbs Causeway and Cabot Circus. As people stood on the floor vinyl, sound from the video could be heard and people where took on a flyby tour of UWE’s campus by UWE students. The combination of standout vinyls, pinpoint audio and outstanding full-motion video made for a compelling campaign.
Directional Sound
University of the West England
Krispy Kreme’s SADvert special build featured a giant 3D Krispy Kreme Box with decorative, light-emitting doughnuts to help uplift winter blues in January. Salford, averaging less than two hours of sunlight per day, provided the perfect location to run this campaign. The giant doughnuts were fitted with lighting to help supplement extra hours of natural day light. At the touch of a button, they helped people gain a positive uplift during the longer, darker days. The campaign engaged its audience by giving them the option to scan the QR code, redirecting them to a free doughnut that could be claimed at any Krispy Kreme store in Manchester.
SADvert
Krispy Kreme
Samsung created four light-fuelled Billboards to celebrate the launch of their latest Galaxy S23 Ultra handset. The campaign champions the handset’s core feature, Nightography, which helps to capture photos in low light. Each location housed the 3D build of a replica S23 Ultra handset, with visuals relevant to the neighbourhood. For example, sites in Manchester carried a static lighting of red colour that perfectly complemented its Old Trafford football stadium backdrop. In London, two sites in Brixton & Borough featured motion sensors that triggered an eye-catching lighting sequence as audiences approached the site. Samsung used Billboard Live and Storm to increase the reach of their message and inspire audiences.
Galaxy S23 Ultra
Samsung
Amazon Audible launched an eye-catching ‘Man in a bin’ special build to promote their platform as the go-to destination for audio comedy and podcasts. The special build featured a life-size 3D mannequin that was strategically placed in a replica bin, with only its legs protruding out to intrigue the public. The man in a bin attracted significant engagement and encouraged the public to find humour in life's challenges by laughing at whatever life throws at you. The police were even spotted interacting with the mannequin at the London Westferry site, demonstrating the effectiveness and impact of an attention-grabbing OOH special build campaign.
Bespoke Special Build
Amazon Audible
Samsung celebrated the launch of its new foldable handsets by creating four unique installations in front of a domination on Billboard Live screens. Giant sized 3D replicas of the Galaxy Z Fold5 & Flip5 phones were attached in front of the screens. To demonstrate the phones foldable capabilities, content featuring celebrities on the screen behind the builds rotated to help bring this to life. Each celebrity could be seen interacting with the handset in front of them. Raheem Sterling was engrossed in the Fold5 handset on sites in Manchester and London with a gaming background behind him. In Liverpool and London, Ferne Cotton was seen multi-tasking as she holds various yoga positions with the Flip5, bringing to life the handsfree activities possible with the new handsets. This was a great use of physical builds and digital content coming together, allowing creative to evolve throughout the campaign. The campaign garnered great interaction on social, showing the power of OOH in driving social engagement.
Galaxy Z
Lipton brought the sunshine to Liverpool and Brighton by giving away FREE Ice Tea – and picked the perfect heatwave to do so! The interactive bus shelters featured bright roof vinyls, vibrant glass printing and a custom-made voucher dispensing unit. Audiences had to use the touchscreen to find 5 suns in a fun match-making game to unlock the voucher. On specific days however, audiences were encouraged to show their lunch the screens and in response, Lipton gave them something to wash it down with! Over the two weeks Lipton gave away 1,000 vouchers!
Grab Some Sunshine
Lipton Ice Tea
Asahi brought a taste of Tokyo to the streets of Liverpool, Newcastle and Cardiff with a showstopping neon bus shelter domination. The fully branded Asahi bus shelters included neon lighting/signage, a ‘kanji’ symbol, infinity mirror and a faux 3D vending machine with a localised QR code allowing adults to redeem a free pint of Asahi nearby.
Super Dry
Asahi
Following recognition as the 2023 Supermarket of the Year, Lidl took centre stage with this fabulous special build showcased on our 96-sheet Billingsgate billboard. This innovative special build was a great celebration of their well-deserved title. The special build features Lidl’s iconic logo rising out of the billboard as a superhero would. To enhance this LED twinkly lights were strategically incorporated to add a touch of creativity and illuminate the accomplishment of being crowned Supermarket of the Year.
Supermarket of the year
Lidl
To launch the highly anticipated new season of Bridgerton, Netflix partnered with Clear Channel and JOY! COLLECTIVE to create an eye-catching 48-sheet billboard in Manchester. This billboard paid homage to the elegant Bridgerton house, adorned with hired flowers and hanging wisteria.
Bridgerton
Netflix
To celebrate their new ‘Millionaire’ campaign, that ‘makes two millionaires a week on average’, Lotto ran an eye-catching special build in London. The installation featured an illuminated Lotto sign, moving spotlighting and a centrally located projector that displayed the message ‘Will you be next?’ onto the pavement. As audiences walked in front of the billboard, the spotlights were activated and panned to meet the projected message in the center.
Will you be next?
Lotto
Sky Broadband brought the chaos of the upcoming Despicable Me film to 4 billboard locations in London and Manchester. The campaign looked to showcase Sky broadband as the go-to choice for secure internet connection and speed, even with a full house. Each installation featured Gru, the minions, and the rest of the family bursting out of the full house special build with a 3D slanted roof and chimney. A fantastic example of creativity at scale!
Full House Full Connection
Sky Broadband
To launch the highly anticipated new season of Bridgerton, Netflix partnered with Clear Channel and JOY! COLLECTIVE to create an eye-catching 48-sheet billboard in Manchester. This billboard paid homage to the elegant Bridgerton house, adorned with hired flowers and hanging wisteria.
The latest phase of Müller and Declan Rice’s partnership saw this incredibly entertaining 48-sheet billboard go live in London, promoting their rice product which includes 13g of protein! The playful installation features Declan Rice single-handedly lifting a 3D car (thanks to all of that Protein) and was planned to go live ahead of The UEFA European Football Championship.
Rice + Protein
Müller
Napolina is so proud of its ingredient that they celebrated their ‘greatness’, in a ‘Not So Humble’ way. The tin tomatoes brand literally elevated their high-quality product, by placing it on top of a Corinthian column that was seen to be bursting out of the billboard on Borough Road. A 3D column was handcrafted to show details of tomatoes and vines carved into a stone finish textured plinth. On top featured a giant replica of the can of Napolina chopped tomatoes which was built over 1m tall to tower over the site A nice light-hearted approach to showcase the product by building a creative masterpiece on a billboard.
Not So Humble
Napolina
Sundae Shelter
World Ocean's Day
Launching their very first competition where the public could create their own flavour of Dairy Milk, Cadbury used dynamic across multiple DOOH formats to showcase three shortlisted entries – opened to the nation to pick their favourite. The data-driven campaign displayed several creatives, including a poll, ingeniously made up of chocolate cubes, showing the inventor and flavour in the lead to win. Pulling in data from votes casted by the public via Cadbury’s website, the poll refreshed every hour to show up-to-date results. Read more about Cadbury's campaigns HERE
Inventor
Cadbury
Mars ran a dynamic Digital Out of Home advert for Wrigley’s Extra, putting consumers at the heart (or mouths) of the campaign. The creative featured localised content, calling out the area as well as what flavour was currently leading the charge. The use of a QR code allowed Mars to have a clear call to action to drive further engagement and get votes in.
Try. Vote. Win
Mars
PepsiCo used dynamic DOOH to promote their Quaker oats during the colder temperatures. The campaign used weather API, calling out the current temperature to deliver a contextually relevant ad. PepsiCo also used a QR code, giving audiences an easy opportunity to unlock bigger discount codes as the weather got colder.
The colder the day, the more you’ll save!
Quaker Oats
Looking to inspire audiences on their next holiday getaway, Emirates used dynamic across Digital OOH to deliver a series of exotic holiday destinations. The campaign cleverly used flight data to trigger a relevant creative, showcasing departure or arrival times for pre-defined Emirate flights, creating FOMO and a feeling of immediacy.
Fly Better
Emirates
Papa John's
M&S spread the festive spirit amongst shoppers with their Christmas campaign, displayed across four malls on our fully branded Malls Live Interactive screens. This campaign brought the magic of Christmas to life with the help of Dawn French, the Christmas fairy, who encouraged audiences to take part in a unique and interactive experience. Using gesture control, audiences were invited to wave their hand like a wand to cast a Christmas spell that, powered by innovative computer vision technology, revealed a stunning festive feast on the screen. But that’s not all—participants also had the opportunity to scan a barcode for a chance to win a £250 M&S gift voucher, adding an extra touch of holiday cheer.
M&S
Ben & Jerry's
L'Oreal Maybelline unveiled the world's largest 3D Digital Out of Home (DOOH) campaign to promote their new Surreal Extensions Mascara, captivating Gen Z and millennial audiences. The 3D creative was rooted in Maybelline’s ‘surreal’ metaverse storytelling that introduces their new avatar, May, and product with a futuristic 3D models breaking out of the digital screen which created an instant impact on audiences. Kinetic, DOOH.com and Essence MediacomX produced and launched this standout campaign that ran across our full motion Malls Live network across the UK and Europe.
Clear Channel in collaboration with M&C Saatchi and The Ben Kinsella Trust launched a campaign to raise awareness about the devastating effects of knife crime. The campaign, powered by machine learning highlighted a Mother’s fears whenever she hears siren sounds. Using the sound of sirens Clear Channel recorded, the audio was used to train a custom machine-learning model to recognise the sound of an ambulance. The custom software was installed in one of our bus shelters using a microphone to detect sirens. Knife crime awareness copy ran as standard on the screen which switched to play powerful messages from mothers to their sons every time a siren sounded, making the powerful connection between ambulances and the genuine worry mothers have when they hear one. The special build was installed on a shelter near a trauma hospital in London. It also ran alongside a wider standard media campaign on Adshel Live and Billboard Live across England and Wales over Mother’s Day.
Siren triggered content
Ben Kinsella
To celebrate the hotly anticipated launch of Nemesis Reborn, Alton Towers developed two eyewatering creative executions across the Clear Channel estate. Programmed LED 6-sheets at bus stops and 3D full motion video in national Malls bought this adrenaline inducing campaign to life so that its eye was on you...
Nemesis Reborn
Merlin Entertainment
