The game was played once every 3.5 minutes with hundreds of sustainable pledges made during the one day activation.
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The targeted campaign ran across 3 Malls Live Interactive screens in Meadowhall, Manchester Arndale and Intu Derby. The combination of high footfall and long dwell times helped to expand the reach and impact of the event amongst socially conscious shoppers; preventing ‘Game Over’ for our Oceans.
Play the online game at www.gamingfortheoceans.org
In a media first, Playmob produced a series of interactive, touch enabled games to raise awareness of some of the biggest challenges faced by our oceans such as plastic waste, coral bleaching and global warming. Making the most of the #Creativity of DOOH, they used the characters and artwork from the ‘Dumb Ways
to Die’ franchise to really bring the World Oceans Day narrative to life with playful
full motion, interactive content.
Tapping in to the #Flexibility of our fully digital retail network, the Dumb Ways to Kill Oceans game was launched to thousands of mall shoppers on World Oceans Day with the support of partners from across mobile gaming, media and
non-governmental organisations including Zynga, National Geographic,
Ocean Unite, Mission Blue and Project Everyone.
Credits
Playmob - A Gaming for Good Platform
Manchester Arndale
intu Derby
Meadowhall
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POWERPOINT CASE STUDY
clearchannel.co.uk | @clearchanneluk | Find out more: letscreate@clearchannel.co.uk
Taking the message to the next level with Malls Live Interactive
World Oceans Day, in partnership with Playmob and the team behind ‘Dumb ways to die’, utilised our Malls Live Interactive screens to promote their mission of cleaning up the ocean to thousands of shoppers.
A wonderful example of the power of DOOH to enable storytelling at scale.
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#keepitmoving
#creativity #flexibility #accountability
