Click Here
We really know how to promote your school
Over 1000 Education sector campaigns and counting!
University
College
Secondary
Primary
Nursery
Choose a category
Hover on the poster
Home
Next
Hutchesons' Grammar
Scroll down
Sheffield Girls
This campaign had almost 1.2m impacts
This campaign had 770,000 impacts
Primary Schools
The great artwork used here displayed learning & development activities within the school with a clear call-to-action to get in touch to speak about the upcoming open day.
Here, Sheffield Girls advertised their open days in key locations in Sheffield centre’s main roads and key shopping areas for optimum reach. To measure the effectiveness of the campaign one needs only to observe the intrigue of the two families!
The school’s main objective was to raise awareness of open days – in the first year of using Out of Home, open day attendances rose by well over a third. Due to the cost-effectiveness and the success in response, following the campaign, Perse School secured the sites for the next year.
Perse School
Creative Minds
Cliffe House
This campaign had 576,000 impacts
This campaign had 415,500 impacts
Nurseries
With Outdoor being proven to drive open day attendance this simple yet effective artwork speaks to local parents with a clear call-to-action to come in for a visit where they can see the nursery for themselves.
In a highly competitive market Cliffe House used Out of Home advertising with eye-catching artwork on main roads within the catchment area to reach local parents cost effectively.
Looking very closely you’ll notice the bottom poster is 30m away from a competitor school - Perfect placement for raising awareness within a part of your catchment area which may be dominated by the other school.
Norwich High
Westholme School
Maghull High School
This campaign had 540,000 impacts
This campaign had 1,863,000 impacts
This campaign had 1.2m impacts
Secondary Schools
Historically, Westholme was a girl’s school. When this changed they needed to raise local awareness and achieved this through Outdoor. The campaign proved so successful in attracting new students that each year Westholme secure the same panels a year in advance!
Within 1 kilometre of two other high schools, Maghull High used Outdoor on the main roads through the centre to ensure all parents within the catchment area knew when their open day was being held. This campaign was seen multiple times on a daily basis by parents doing their school run and commute.
This campaign was run outside a Sainsbury’s which is intentionally very close to another high school. Using this digital screen outside one of the key areas local parents go to, Westfield gave themselves a strong competitive advantage in acquiring students from the shared catchment area.
Westfield School
Exeter College
Longley Park Sixth Form
Fashion Retail Academy
These campaigns had 1m and 5.3m impacts
This campaign had 4.9m impacts
This campaign had 175,000 impacts
Colleges
As well as advertising each open day in student-heavy locations (by schools, on digital screens in shopping centres), every year Longley Park run year-long awareness campaigns to continue to dominate the area.
With students less likely than other adults to read a newspaper or listen to the radio, the FRA used a medium which was bound to be noticed by their target market. Beautifully presented, eye-catching displays in very high footfall locations around their location in London.
The college wanted to raise awareness of degree level qualifications offered by the college. The response was fantastic they received great feedback, website visits increased and university level applications increased by 15%.
University of Cardiff
University of Plymouth
University of Huddersfield
This campaign had 1.5m impacts
This campaign had 4.6m impacts
This campaign had 13.9m impacts
Universities
As well as reaching out to prospective students from another part of the UK, here we see the university displaying its prestige using bespoke, iconic structures on some of the highest traffic displays in London; increasing awareness and further enhancing the image of the university.
Plymouth made use of our digital offering by automatically changing their artwork depending on the time of year and the frame of mind prospective students would be in. Example: the artwork on the right went live during university clearing.
Over 80% of students have seen Outdoor advertising in the past week! The university uses Outdoor’s effectiveness by advertising in youth cluster areas and main roads in the surrounding cities to attract prospective students.
As others have shown you, Out of Home advertising successfully targets the people you want to talk to in the places they live, work and play. Using our precise geographic targeting, wastage is minimal.
Here's how we do it
TGI survey data The UK’s leading consumer understanding and audience profiling tool. It provides a complete view of consumer motivations, media consumption and engagement, leisure activities and demographics
Google Trends A public web facility of Google which shows how often a particular search-term is entered relative to the total search-volume across various regions of the world
Ad Dynamix The UK’s most accurate media monitoring tool offers a detailed account of UK media spend. Covering literally thousands of different media outlets and brands, AdDynamix provides a fast and effective means of understanding the media schedules clients and their competitors
Mintel Reports provides robust insight and recommendations based on in-depth market study
Touchpoints Providing a detailed view of ‘a week in the life’ of UK consumers. Respondents record their activities for every waking half hour over a seven day period, giving a unique view of people’s daily lives and how their media usage fits into these patterns.
CACI A spatial analytics tool capable of identifying key customer groups, pinpointing their geographic location and distributing ad sites accordingly.
Clear Channel Trace Proprietary research tool providing a detailed account of how consumers make product decisions
Hover for info
What sites? Now we know who your audience is and where they are, all we need to do is select advertisement sites in the most suitable areas.
Where are they? We determine where they live, what they buy and how they play using a broad selection of planning tools.
Step 3
Step 2
How to reach them You’ll receive a recommendation with a map of our chosen sites and you will understand how to best reach your prospective learners.
Step 4
Who's your audience? Tell us who your target audience is. Students, parents, schools or anyone else really!
Step 1
Reaching your audience
Contact Us
You know your catchment area – where people live & frequent... where feeder & competitor schools are... It’s time to discover Clear Channel’s advertising panels using the interactive map. Once you’ve had a play, get in touch. Our team will be happy to discuss increasing awareness of your school and open day attendance!
Search your area or postcode.
Start again
Thanks
We've received your details. Why not have a look at our other channels..