Road to Zero: Driving change through creativity
Clear Channel partnered with One Minute Briefs to engage their creative community. With concerns around affordability, range and charging infrastructure we wanted to showcase how we could use the creative canvas of OOH to help encourage drivers to make the switch to electric. The brief was simple: With over 200 entries in 24 hours, the community did not disappoint, delivering some fantastic creative concepts.
“Create posters to help educate consumers on why they should switch to an electric vehicle.”
of consumers cite Range Anxiety as the main barrier to switching to electric
OOH campaigns are
37%
say affordability is their main barrier to entry
53%
are concerned that the charging infrastructure is not robust enough
51%
For more information get in touch: Nihal de Silva Client Partner
clearchannel.co.uk | @clearchanneluk
Source: Ford of Britain
The benefit to the environment and our planet was a common theme
Clever, creative copywriting was a consistent thread among all the entries
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As the Automotive industry transitions to an electric future it presents a creative challenge for brands to encourage consumers to make the switch. To provide inspiration for the sector Clear Channel partnered with One Minute Briefs to engage their creative community. With concerns around affordability, range and charging infrastructure we wanted to showcase how we could use the creative canvas of OOH to help encourage drivers to make the switch to electric. The brief was simple: With over 200 entries in 24 hours, the community did not disappoint, delivering some fantastic creative concepts.
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One Minute Briefs promote brands & causes via social media by challenging their creative community on Twitter to respond with instinctive ideas to daily advertising briefs & reward the best entries.