57
%
are open to trying new grocery products or variant
regularly seek small indulgences/
treats at the supermarket
express a desire to reduce their grocery expenses this year
emphasise the importance of good-quality items when grocery shopping
52
%
59
%
71
%
37
%
45
%
25
%
57
%
40
%
36
%
agree that hybrid working patterns have altered their grocery planning/purchasing
seeking out eco-friendly, recyclable, and sustainable products
regularly grab ingredients for dinner on their way home from work
always drive to the supermarket
prefer multiple top-up shops over one big weekly haul
have reduced/stopped their meat consumption
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Source: Audiences in Focus, Regular supermarket shoppers (N=714)