Communities should feel represented
Driving brand choice
of ads feature 65+ yr olds despite them making up 18% of the UK population
6%
Aligns with our values
of Gen Z will boycott companies that discriminate within ad campaigns
75%
Builds trust
of people would be more trusting of a brand who is socially responsible
56%
Drives action
uplift in purchase intent among 18-34s when exposed to inclusive ad on OOH
+22%
(vs non inclusive ad)
Source McKinsey ‘True Gen’: Generation Z and its implications for companies, 2018; Toluna Clear Channel Trust Research 2020 Banking Group, audit of 2,000+ ads 2018; Kinetic, Wavemaker, Clear Channel, JCD, Golbal, Real World Research 2021
Communities should
feel represented
of ads feature 65+ yr olds despite them making up 18% of the UK population
6%
Communities should
feel represented
of ads feature 65+ yr olds despite them making up 18% of the UK population
6%
Communities should
feel represented
of ads feature 65+ yr olds despite them making up 18% of the UK population
6%