59% of Culture & Entertainment Enthusiasts agree Creative Installations build excitement and anticipation for new film/TV releases
Optimised OOH creative delivers a 2.4x uplift in message recall
72% of those looking for a new streaming service agree OOH has prompted them to sign up for one in the past
+32% increase in brain response for relevant content and relevant moment
65% of frequent cinemagoers agree OOH has made them aware of a new film release
Clear Channel delivers 91% reach
