Source: Clear Channel IRL 2 URL Survey June 2024
61
%
agree in-person experiences have triggered them to search or purchase something online
77
%
state they have specific brands in mind prior to making their purchase decision
40
%
have concerns about security & lack confidence when shopping online
36
%
don’t trust exclusive online brands and stores (vs 26% in 2022)
73
%
agree having a physical store or presence boosts trust in online brands
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emphasise the importance of good-quality items when grocery shopping
68
%
express a desire to reduce their grocery expenses this year
56
%
regularly seek
small indulgences/
51
%
are open to trying new grocery products or variant
54
%