54
%
are open to trying new grocery products or variant
regularly seek small indulgences/
treats at the supermarket
express a desire to reduce their grocery expenses this year
emphasise the importance of good-quality items when grocery shopping
51
%
56
%
68
%
61
%
73
%
40
%
77
%
36
%
agree in-person experiences have triggered them to search or purchase something online
(vs 46% in 2022)
agree having a physical store or presence boosts trust in online brands
(vs 57% in 2022)
have concerns about security & lack confidence when shopping online
(vs 31% in 2022)
state they have specific brands in mind prior to making their purchase decision
(vs 71% in 2022)
don’t trust exclusive online brands and stores (vs 26% in 2022)
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Source: Clear Channel IRL 2 URL Survey June 2024