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Malls Live
Big up your brand stories
Malls Live is the UK’s leading digital malls advertising network, putting brands front and centre in the UK’s flagship retail and leisure destinations. Bringing stunning full motion video into the physical retail space. It’s a big creative opportunity not to be missed. Ready to big up your brand stories?
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Our far-reaching Malls Live national network delivers more presence, more impact, more opportunities for brands to engage and excite. From Inverness to Plymouth, we’ve created an interactive map of our entire network, so you can explore each of our 56 malls in detail. Get the low down on each mall, store lists, as well as information on our advertising formats. To help you connect with today’s young generation of shoppers, we’ve also undertaken a brand-new piece of consumer research into the purchase journey of Millennials and Gen-Z, uncovering the extensive role of malls and Digital Out of Home.
Our far-reaching Malls Live national network now delivers more presence, more impact, more opportunities for brands to engage and excite. From Inverness to Plymouth, we’ve created an interactive map of our entire network, so you can explore each of our 34 malls in detail. Get the low down on each mall, store lists, as well as information on our advertising formats. Understanding changing consumer behaviour is vital in helping brands to reconnect with today’s young generation of shoppers. We’ve undertaken research into the purchase journey of Gen Z and Millennials, uncovering the standout role of real-world retail. Explore each of our interactive sections to discover more, or get in touch to speak to a member of our team.
LATEST Research
interactive Map
HAMMERSON
new Research
Key insights into our premium malls environment
Unboxing the purchase journey for Gen Z and Millennials
Get the low down on each of our malls
Explore our partnership with Hammerson, a leading mall owner
Discover how to re-connect with consumers this spring.
Speak to a member of our team
VIDEO SHOWCASE
For instant inspiration, check out our latest video campaigns
Premium retail, nationwide
Where people spend more time and money
Places to captivate Gen Z and Millennials
Over £40bn is spent in malls annually - a third of all total retail spend
Clothing & Footwear
£148m
£49m
£47m
£41m
Entertainment & Media
Cosmetics & Toiletries
Telecoms
Sources: The Shopping Centre Hub (retail spend excludes online spend); On-Device Environments Studies
Sources: ICSC study; emarketer
76%
of Gen Z prefer the mall experience than online shopping
of Gen Z shoppers have visited a mall in the last 3 months
of Millennials would rather shop in physical stores
95%
63%
of shoppers want to see advertising in malls
92%
shoppers go to at least 6 shops per mall visit
3 in 4
of malls shoppers make spontaneous purchases
77%
Sources: Route; On-Device Environments Studies; PA Databank case studies, 2004-2016 *vs. non users of OOH
shoppers are more likely to buy items advertised on Malls Live
7/10
weekly retail spend
£1.5bn
9m+
daily impacts
Influencing weekly consumer spend
OOH boosts sales activation effects +47%*
We’d love to help you to big up your brand stories with Malls Live
Fill in the form and our dedicated team will be in touch.
clearchannel.co.uk
Inspiration | Research | Purchase
Purchase
Inspiration & Research
Traditional Advertising
Word-of-mouth
Retail Space (seeing in-store ads)
Non-digital Content
Personal Recommendation
Online Store
Social Media
Online Content
Digital Ads
Retail spaces are vital
48%
20%
of all in-store purchases are inspired or researched in a retail space
of all online purchases are inspired or researched in a retail space
We get young audiences
Source: Tapestry, 2020
49% Online
51% In-store
A highly valuable audience
Physical and digital
1/3 of all UK earnings are attributed to Gen Z and Millennials
51% of Gen Z and Millennials retail purchases are made in-store
20% of all online purchases are inspired or researched in a physical retail space
IPA Touchpoints UK (15-34 year olds)
Tapestry, 2020
Inspiration
Malls as inspiration
Malls Live: A welcome source of inspiration
agree, shopping malls are a good place to learn about new products and brands
81%
are open to seeing OOH ads in shopping malls (vs 5 in 10 for social media)
7 in 10
Research
Unbeatable experience
Malls Live aids research decisions
choose to shop in malls because they can see/ hold the product
43%
agree adverts in shopping malls can give you useful information
73%
Less hassle
Malls Live drives immediate sales
purchase instore because it’s less hassle than online
50%
of people are more likely to choose the advertised product
Sources: Tapestry, 2020; OnDevice, 2017
65%
A common purchase journey for Gen Z and Millennials. Retail spaces and malls play a big part in this purchase journey; not just as a point of purchase, but also as a resource for inspiration and research both on and offline. Malls Live advertising plays a standout role, perfectly complementing and competing with other digital media channels that also feature as part of this consumer journey.
The research explores:
DOWNLOAD THE RESEARCH
To see the full Gen Z and Millennials research or to find out more on malls, fill in the form and our dedicated team will be in touch.
The UK’s leading malls video network
Malls in order of UK ranking (store mix, size, footfall, facilities)
Meadowhall Trafford Centre Manchester Arndale Centre MK Merry hill Bullring Derbion The Centre Livingston Brent Cross Cribbs Causeway Silverburn The Oracle Westquay Cabot Circus Frenchgate Clyde Bridges Drake Circus COUNTY MALL
Churchill Square Grand Central Ealing Broadway The Ridings St Stephen’s Fareham Centrale Victoria Gate The Friary Victoria Quarter Union Square Fort Kinnard Glasgow Fort New Mersey TeesSide
Malls Live Interactive
Discover more Click a mall on the map or list
UK malls
34
of the top 50 UK malls
19
500+
13
Malls Live XL
key towns & cities
16
30+
view Mall Website
View Mall stores
cinemas
18
DOWNLOAD MORE ON MALLS LIVE XL
Download PDF
view virtual tour video
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Our partnership with Hammerson, a leading owner of UK-wide shopping mall destinations, complements and expands our amazing Malls Live network with stunning full motion video screens across Hammerson’s 12 flagship destinations. These include Birmingham’s iconic Bullring and Grand Central, plus Brent Cross in London and Bristol’s Cabot Circus.
Clear Channel
x
flagship destinations, in thriving UK cities
more annual footfall
more weekly retail expenditure
Bullring Birmingham
Highcross Leicester
Brent Cross London
Silverburn Glasgow
The Oracle Reading
Westquay Southampton
Cabot Circus Bristol
Grand Central Birmingham
Centrale Croydon
Victoria Gate Leeds
Victoria Quarter Leeds
Union Square Aberdeen
12
203m
£586m
Understanding the Out of Home audience is critical for advertisers right now. With our partners, adsquare, and powered by Clear Channel RADAR®’s market leading methodology, we’re monitoring a huge mobile dataset to learn how Clear Channel’s portfolio is currently performing vs. pre-lockdown levels. Checkout our Return Audience Hub dashboard to get the latest on our returning malls audiences.
VIEW THE DASHBOARD
Victoria Gate forms part of the 53,400m2 Victoria Leeds shopping destination. Anchored by John Lewis’s first store in the city, the arcades are also home to a range of high quality and premium brands including Anthropologie, GANT, Hackett, Joules, and Rolex.
Located in one of the country’s most affluent catchments, Brent Cross is an iconic retail and leisure destination with a forty-year history of attracting the very best brands.
Bullring has transformed Birmingham’s city centre. With a footfall of 39 million per year, it is one of the UK’s most successful shopping and dining destinations and regeneration projects.
Anchored by Harvey Nichols, House of Fraser, and Showcase Cinema, the retail and leisure space integrate seamlessly within the Quakers Friars area of the city centre, helping to establish Bristol as one of the top retail destinations in the UK.
Centrale stands between West and East Croydon railway stations, with extensive tram and bus links to London and easy access to the South.
Grand Central provides high-quality retail space. Located adjacent to Bullring and above the redeveloped New Street Station – the busiest train station outside of London.
Combining an extensive refurbishment of the former Shires shopping centre, together with a 61,000m2 mixed-use extension. Highcross is anchored by John Lewis department store and a Showcase Cinema de Lux.
Silverburn is a shopping, dining and leisure destination anchored by Debenhams, Marks & Spencer, a 14-screen Cineworld cinema and Tesco’s largest Scottish store.
The Oracle is the primary shopping and leisure destination in the Thames Valley region. The recently refurbished Riverside, on the banks of the River Kennet, boasts 22 restaurants and cafés and is unique for a UK shopping centre.
Union Square provides a combination of the best in traditional covered mall shopping and a shopping park. The scheme is adjacent to Aberdeen’s central railway station.
Victoria Quarter forms part of the Victoria Leeds premium shopping destination, which houses a range of designer and aspirational retail & dining brands. Anchored by Harvey Nichols, it is also home to Louis Vuitton, Mulberry, Vivienne Westwood, Whistles and L’Occitane en Provence.
Westquay, in the heart of Southampton, is the South Coast’s premier retail and leisure destination. It offers high street favourites and aspirational fashion alongside a wide variety of dining and entertainment.
Autumn/Winter 2021
Why malls now?
As people continue to flock to real stores full of real products, there’s never been a better time for brands to reach out and connect with shoppers looking to make the most of the inimitable joy of real-life retail. From discovering new brands to trying on the latest looks, shoppers are out spending, mall are the places to be, and many brands are making the most of our Malls Live video network to deliver real-world reach and grab attention. So, now’s the perfect time to inspire and excite millions of shoppers who are in ultra-spending mode. Harness the power of Malls Live today…
Harness the power of Malls Live to grab attention in the real world
of online purchases involve inspiration/ research in a physical store
62%
when money is tight, seeing and trying products in-store is more important
Experience is everything
Shoppers visiting malls are often tempted by unplanned purchases
Sources: Toluna Audience In Focus survey Apr 2023; Centre for retail research, 2020; Toluna How We Shop survey, 2022
Purchase intentions
Demand for clothing, beauty and tech remains strong
Brands are making the most of malls…
Trending now
To get your copy of our latest malls deck, which is packed with the full insights, or to find out more on malls, fill in the form and our dedicated team will be in touch.
We’d love to help you harness the power of Malls Live to grab attention in the real world
DISCOVER MORE
Video showcase
Download the deck
of UK adults plan to buy new clothes in the next three months
plan to buy big ticket items (e.g. mobile phone, smart TV) in the next four months
75%
plan to buy new beauty/personal care products (69% 18-34s)
54%
Sources: Toluna Audience In Focus survey Apr 2023; Toluna How We Shop survey, 2022: Kantar Profiles/Mintel, June 2022
of the UK population plan to shop in malls in the next three months
70%
84%
plan to shop (non food) in a physical store over the next month (75% plan to shop online)
Toluna How We Shop survey, 2022 & Kantar Profiles/Mintel, June 2022; Toluna Audience In Focus survey Apr 23, Toluna How We Shop survey, 2022
say they are likely to spend more in a physical store than when shopping online (61% 18-34s)
Bullring, Birmingham
Arndale, Manchester
Trafford Centre, Manchester
Centre MK, Milton Keynes
To find out more on malls, fill in the form and our dedicated team with be in touch.
We’d love to help you make a big impression with Malls Live
Life in full motion
With Malls Live, video advertising has never looked so good. Our digital network brings state-of-the-art, stunning full motion video into the real-world retail space. It’s a big creative opportunity not to be missed, and we love those brave clients who want to work with us to craft inspiring, attention grabbing video campaigns that connect with consumers at the right moment. For some instant inspiration, check out our carousel of eye-catching video campaigns below...
Video content made for social naturally works across DOOH
Similarities exist between Social and DOOH:
Audio off
Similar creative storyboard
Short form copy
On the move
45%
mall shoppers think brands using video on mall screens stand out
60%
longer engagement than static ads
Make a big impression with full motion video
Stunning full motion video meets real-world retail
2x
as likely to be seen as static ads
Step Out into Autumn/Winter 2021
Sources: The 4th Space research, 2018; Animated digital poster vs. static paper poster; Kinetic Digital Eye and Face Tracking, 2011 (animated digital poster vs. static paper poster); Ocean Neuroscience & Talon Campaign Benchmarks 2018; Clear Channel Toluna Survey, November 2018 Base: 1028 UK Adults, 268 millennials
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We’d love to help you to big up your brand stories with Malls Live. Fill in the form and our dedicated team will be in touch.
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