Malls Live 2020

Malls Live

Big up your brand stories

Malls Live is the UK’s leading digital malls advertising network, putting brands front and centre in the UK’s flagship retail and leisure destinations. Bringing stunning full motion video into the physical retail space. It’s a big creative opportunity not to be missed. Ready to big up your brand stories?

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Our far-reaching Malls Live national network delivers more presence, more impact, more opportunities for brands to engage and excite. From Inverness to Plymouth, we’ve created an interactive map of our entire network, so you can explore each of our 56 malls in detail. Get the low down on each mall, store lists, as well as information on our advertising formats. To help you connect with today’s young generation of shoppers, we’ve also undertaken a brand-new piece of consumer research into the purchase journey of Millennials and Gen-Z, uncovering the extensive role of malls and Digital Out of Home.

Our far-reaching Malls Live national network now delivers more presence, more impact, more opportunities for brands to engage and excite. From Inverness to Plymouth, we’ve created an interactive map of our entire network, so you can explore each of our 53 malls in detail. Get the low down on each mall, store lists, as well as information on our advertising formats. Understanding changing consumer behaviour is vital in helping brands to reconnect with today’s young generation of shoppers. We’ve undertaken new research into the purchase journey of Gen Z and Millennials, uncovering the standout role of physical retail, malls and Digital Out of Home. Explore each of our four interactive sections to discover more…

The UK’s leading malls video network

Environment

new Research

interactive Map

Latest Updates

interactive Map

new Research

Environment

Home

Malls Live Intro

Environment

New Research

Interactive Map

Latest Updates

Key insights into our premium malls environment

Unboxing the purchase journey for Gen Z and Millennials

Get the low down on each of our malls

The latest on our malls environment and products

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Malls Live Intro

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Premium retail, nationwide

Where people spend more time and money

Places to captivate Gen Z and Millennials

Over £40bn is spent in malls annually - a third of all total retail spend

Clothing & Footwear

£148m

£49m

£47m

£41m

Entertainment & Media

Cosmetics & Toiletries

Telecoms

Sources: The Shopping Centre Hub (retail spend excludes online spend); On-Device Environments Studies

Sources: ICSC study; emarketer

We get young audiences

76%

of Gen Z prefer the mall experience than online shopping

of Gen Z shoppers have visited a mall in the last 3 months

of Millennials would rather shop in physical stores

95%

63%

CHECK OUT OUR RESEARCH

of shoppers want to see advertising in malls

92%

shoppers go to at least 6 shops per mall visit

3 in 4

of malls shoppers make spontaneous purchases

77%

Sources: Route; CACI. Primary catchment (50% of total catchment). (Yearly Consumer Goods spend excludes convenience goods, Motoring and non- retail); On-Device Environments Studies; PA Databank case studies, 2004-2016 *vs. non users of OOH

shoppers are more likely to buy items advertised on Malls Live

7/10

weekly retail spend

£1.6bn

28.1m

daily impacts

Influencing weekly consumer spend

OOH boosts sales activation effects +47%*

clearchannel.co.uk | @clearchanneluk

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Malls Live Intro

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Inspiration | Research | Purchase

Purchase

Inspiration & Research

Traditional Advertising

Word-of-mouth

Retail Space (seeing in-store ads)

Non-digital Content

Personal Recommendation

Online Store

Social Media

Online Content

Digital Ads

Retail spaces are vital

48%

20%

of all in-store purchases are inspired or researched in a retail space

of all online purchases are inspired or researched in a retail space

We get young audiences

Source: Tapestry, 2020

49% Online

51% In-store

Inspiration | Research | Purchase

Unboxing the purchase journey for Gen Z and Millennials

A highly valuable audience

Retail spaces are vital

Physical and digital

We’d love to help you to big up your brand stories with Malls Live

1/3 of all UK earnings are attributed to Gen Z and Millennials

51% of Gen Z and Millennials retail purchases are made in-store

20% of all online purchases are inspired or researched in a physical retail space

IPA Touchpoints UK (15-34 year olds)

Tapestry, 2020

Inspiration

Malls as inspiration

Malls Live: A welcome source of inspiration

agree, shopping malls are a good place to learn about new products and brands

81%

are open to seeing OOH ads in shopping malls (vs 5 in 10 for social media)

7 in 10

Source: Tapestry, 2020

Research

Unbeatable experience

Malls Live aids research decisions

choose to shop in malls because they can see/ hold the product

43%

agree adverts in shopping malls can give you useful information

Source: Tapestry, 2020

73%

Purchase

Less hassle

Malls Live drives immediate sales

purchase instore because it’s less hassle than online

50%

of people are more likely to choose the advertised product

Sources: Tapestry, 2020; OnDevice, 2017

65%

clearchannel.co.uk | @clearchanneluk

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Unboxing the purchase journey for Gen Z and Millennials

A common purchase journey for Gen Z and Millennials. Retail spaces and malls play a big part in this purchase journey; not just as a point of purchase, but also as a resource for inspiration and research both on and offline. Malls Live advertising plays a standout role, perfectly complementing and competing with other digital media channels that also feature as part of this consumer journey.

The new research explores:

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DOWNLOAD THE RESEARCH

The UK’s leading malls video network

Malls in order of UK ranking (store mix, size, footfall, facilities) *Silverburn Malls Live XL available 2021

Meadowhall Intu Trafford Centre Manchester Arndale Intu Merry hill Bullring Intu Derby Highcross The Centre Livingston Festival Place The Mall Luton Brent Cross Cribbs Causeway Kingfisher Silverburn The Oracle Westquay Cabot Circus Frenchgate Clyde Eden The Mall Blackburn Bridges Drake Circus Freshney Place Southside wandsworth The Mall Wood Green The Square camberley

COUNTY MALL The Peacocks Centre The Thistles Churchill Square Grand Central Ealing Broadway The Ridings Kingdom Cooper’s Square Royal Victoria Place St Stephen’s Fareham Eastgate Inverness The Mall Maidstone Princes Quay Centre Court Centrale Victoria Gate The Friary Victoria Quarter Union Square Buttermarket Fort Kinnard Glasgow Fort New Mersey TeesSide

Malls Live Interactive

Discover more Click a mall on the map or list

UK malls

of the top 50 UK malls

Malls Live

600+

Malls Live Interactive

Malls Live XL

key towns & cities

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cinemas

Malls Live XL

Malls Live

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Our new partnership with Hammerson, a leading owner of UK-wide shopping mall destinations, complements and expands our amazing Malls Live network with stunning full motion video screens across Hammerson’s 12 flagship destinations. These include Birmingham’s iconic Bullring and Grand Central, plus Brent Cross in London and Bristol’s Cabot Circus. Available now.

Hammerson

Clear Channel

Latest

flagship destinations, in thriving UK cities

more annual footfall

more weekly retail expenditure

Bullring Birmingham

Highcross Leicester

Brent Cross London

Silverburn Glasgow

The Oracle Reading

Westquay Southampton

Cabot Circus Bristol

Grand Central Birmingham

Centrale Croydon

Victoria Gate Leeds

Victoria Quarter Leeds

Union Square Aberdeen

203m

£586m

clearchannel.co.uk | @clearchanneluk

Understanding the Out of Home audience is critical for advertisers right now. With our partners, adsquare, and powered by Clear Channel RADAR®’s market leading methodology, we’re monitoring a huge mobile dataset to learn how Clear Channel’s portfolio is currently performing vs. pre-lockdown levels. Checkout our Return Audience Hub dashboard to get the latest on our returning malls audiences.

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Victoria Gate forms part of the 53,400m2 Victoria Leeds shopping destination. Anchored by John Lewis’s first store in the city, the arcades are also home to a range of high quality and premium brands including Anthropologie, GANT, Hackett, Joules, and Rolex.

Located in one of the country’s most affluent catchments, Brent Cross is an iconic retail and leisure destination with a forty-year history of attracting the very best brands.

Bullring has transformed Birmingham’s city centre. With a footfall of 39 million per year, it is one of the UK’s most successful shopping and dining destinations and regeneration projects.

Anchored by Harvey Nichols, House of Fraser, and Showcase Cinema, the retail and leisure space integrate seamlessly within the Quakers Friars area of the city centre, helping to establish Bristol as one of the top retail destinations in the UK.

Centrale stands between West and East Croydon railway stations, with extensive tram and bus links to London and easy access to the South.

Grand Central provides high-quality retail space. Located adjacent to Bullring and above the redeveloped New Street Station – the busiest train station outside of London.

Combining an extensive refurbishment of the former Shires shopping centre, together with a 61,000m2 mixed-use extension. Highcross is anchored by John Lewis department store and a Showcase Cinema de Lux.

Silverburn is a shopping, dining and leisure destination anchored by Debenhams, Marks & Spencer, a 14-screen Cineworld cinema and Tesco’s largest Scottish store.

The Oracle is the primary shopping and leisure destination in the Thames Valley region. The recently refurbished Riverside, on the banks of the River Kennet, boasts 22 restaurants and cafés and is unique for a UK shopping centre.

Union Square provides a combination of the best in traditional covered mall shopping and a shopping park. The scheme is adjacent to Aberdeen’s central railway station.

Victoria Quarter forms part of the Victoria Leeds premium shopping destination, which houses a range of designer and aspirational retail & dining brands. Anchored by Harvey Nichols, it is also home to Louis Vuitton, Mulberry, Vivienne Westwood, Whistles and L’Occitane en Provence.

Westquay, in the heart of Southampton, is the South Coast’s premier retail and leisure destination. It offers high street favourites and aspirational fashion alongside a wide variety of dining and entertainment.

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