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Malls Live
Big up your brand stories
Malls Live is the UK’s leading digital malls advertising network, putting brands front and centre in the UK’s flagship retail and leisure destinations. Bringing stunning full motion video into the physical retail space. It’s a big creative opportunity not to be missed. Ready to big up your brand stories?
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Malls Live Intro
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Our far-reaching Malls Live national network delivers more presence, more impact, more opportunities for brands to engage and excite. From Inverness to Plymouth, we’ve created an interactive map of our entire network, so you can explore each of our 56 malls in detail. Get the low down on each mall, store lists, as well as information on our advertising formats. To help you connect with today’s young generation of shoppers, we’ve also undertaken a brand-new piece of consumer research into the purchase journey of Millennials and Gen-Z, uncovering the extensive role of malls and Digital Out of Home.
Our far-reaching Malls Live national network now delivers more presence, more impact, more opportunities for brands to engage and excite. From Inverness to Plymouth, we’ve created an interactive map of our entire network, so you can explore each of our 47 malls in detail. Get the low down on each mall, store lists, as well as information on our advertising formats. Understanding changing consumer behaviour is vital in helping brands to reconnect with today’s young generation of shoppers. We’ve undertaken new research into the purchase journey of Gen Z and Millennials, uncovering the standout role of physical retail, malls and Digital Out of Home. Explore each of our four interactive sections to discover more, or get in touch to speak to a member of our team.
The UK’s leading malls video network
new Research
interactive Map
Key insights into our premium malls environment
Unboxing the purchase journey for Gen Z and Millennials
Get the low down on each of our malls
The latest on our malls environment and products
Why Malls Now?
Download our latest deck on re-connecting with consumers.
Get in touch
Speak to a member of our team
Premium retail, nationwide
Where people spend more time and money
Places to captivate Gen Z and Millennials
Over £40bn is spent in malls annually - a third of all total retail spend
Clothing & Footwear
£148m
£49m
£47m
£41m
Entertainment & Media
Cosmetics & Toiletries
Telecoms
Sources: The Shopping Centre Hub (retail spend excludes online spend); On-Device Environments Studies
Sources: ICSC study; emarketer
We get young audiences
76%
of Gen Z prefer the mall experience than online shopping
of Gen Z shoppers have visited a mall in the last 3 months
of Millennials would rather shop in physical stores
95%
63%
CHECK OUT OUR RESEARCH
of shoppers want to see advertising in malls
92%
shoppers go to at least 6 shops per mall visit
3 in 4
of malls shoppers make spontaneous purchases
77%
Sources: Route; CACI. Primary catchment (50% of total catchment). (Yearly Consumer Goods spend excludes convenience goods, Motoring and non-retail); On-Device Environments Studies; PA Databank case studies, 2004-2016 *vs. non users of OOH
shoppers are more likely to buy items advertised on Malls Live
7/10
weekly retail spend
£1.5bn
59m
impacts every 2 weeks
Influencing weekly consumer spend
OOH boosts sales activation effects +47%*
clearchannel.co.uk | @clearchanneluk
We’d love to help you to big up your brand stories with Malls Live
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Inspiration | Research | Purchase
Purchase
Inspiration & Research
Traditional Advertising
Word-of-mouth
Retail Space (seeing in-store ads)
Non-digital Content
Personal Recommendation
Online Store
Social Media
Online Content
Digital Ads
Retail spaces are vital
48%
20%
of all in-store purchases are inspired or researched in a retail space
of all online purchases are inspired or researched in a retail space
Source: Tapestry, 2020
49% Online
51% In-store
A highly valuable audience
Physical and digital
1/3 of all UK earnings are attributed to Gen Z and Millennials
51% of Gen Z and Millennials retail purchases are made in-store
20% of all online purchases are inspired or researched in a physical retail space
IPA Touchpoints UK (15-34 year olds)
Tapestry, 2020
Inspiration
Malls as inspiration
Malls Live: A welcome source of inspiration
agree, shopping malls are a good place to learn about new products and brands
81%
are open to seeing OOH ads in shopping malls (vs 5 in 10 for social media)
7 in 10
Research
Unbeatable experience
Malls Live aids research decisions
choose to shop in malls because they can see/ hold the product
43%
agree adverts in shopping malls can give you useful information
73%
Less hassle
Malls Live drives immediate sales
purchase instore because it’s less hassle than online
50%
of people are more likely to choose the advertised product
Sources: Tapestry, 2020; OnDevice, 2017
65%
A common purchase journey for Gen Z and Millennials. Retail spaces and malls play a big part in this purchase journey; not just as a point of purchase, but also as a resource for inspiration and research both on and offline. Malls Live advertising plays a standout role, perfectly complementing and competing with other digital media channels that also feature as part of this consumer journey.
The new research explores:
DOWNLOAD THE RESEARCH
To see the full Gen Z and Millennials research or to find out more on malls, fill in the form and our dedicated team will be in touch. View our Privacy Policy to see how we use the data we hold about you and how we keep it safe.
Malls in order of UK ranking (store mix, size, footfall, facilities) *Silverburn Malls Live XL available 2021
Meadowhall Trafford Centre Manchester Arndale Merry hill Bullring Derbion Highcross The Centre Livingston Festival Place Brent Cross Cribbs Causeway Silverburn The Oracle Westquay Cabot Circus Frenchgate Clyde Eden Bridges Drake Circus Freshney Place Southside wandsworth COUNTY MALL The Peacocks centre
The Thistles Churchill Square Grand Central Ealing Broadway The Ridings Kingdom Cooper’s Square Royal Victoria Place St Stephen’s Fareham Eastgate Inverness Princes Quay Centre Court Centrale Victoria Gate The Friary Victoria Quarter Union Square Buttermarket Fort Kinnard Glasgow Fort New Mersey TeesSide
Malls Live Interactive
Discover more Click a mall on the map or list
UK malls
47
of the top 50 UK malls
20
600
8
Malls Live XL
key towns & cities
18
40
view Mall Website
View Mall stores
cinemas
21
*
DOWNLOAD MORE ON MALLS LIVE XL
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Our new partnership with Hammerson, a leading owner of UK-wide shopping mall destinations, complements and expands our amazing Malls Live network with stunning full motion video screens across Hammerson’s 12 flagship destinations. These include Birmingham’s iconic Bullring and Grand Central, plus Brent Cross in London and Bristol’s Cabot Circus. Available now.
Hammerson
Clear Channel
x
Latest
flagship destinations, in thriving UK cities
more annual footfall
more weekly retail expenditure
Bullring Birmingham
Highcross Leicester
Brent Cross London
Silverburn Glasgow
The Oracle Reading
Westquay Southampton
Cabot Circus Bristol
Grand Central Birmingham
Centrale Croydon
Victoria Gate Leeds
Victoria Quarter Leeds
Union Square Aberdeen
12
203m
£586m
Understanding the Out of Home audience is critical for advertisers right now. With our partners, adsquare, and powered by Clear Channel RADAR®’s market leading methodology, we’re monitoring a huge mobile dataset to learn how Clear Channel’s portfolio is currently performing vs. pre-lockdown levels. Checkout our Return Audience Hub dashboard to get the latest on our returning malls audiences.
VIEW THE DASHBOARD
Victoria Gate forms part of the 53,400m2 Victoria Leeds shopping destination. Anchored by John Lewis’s first store in the city, the arcades are also home to a range of high quality and premium brands including Anthropologie, GANT, Hackett, Joules, and Rolex.
Located in one of the country’s most affluent catchments, Brent Cross is an iconic retail and leisure destination with a forty-year history of attracting the very best brands.
Bullring has transformed Birmingham’s city centre. With a footfall of 39 million per year, it is one of the UK’s most successful shopping and dining destinations and regeneration projects.
Anchored by Harvey Nichols, House of Fraser, and Showcase Cinema, the retail and leisure space integrate seamlessly within the Quakers Friars area of the city centre, helping to establish Bristol as one of the top retail destinations in the UK.
Centrale stands between West and East Croydon railway stations, with extensive tram and bus links to London and easy access to the South.
Grand Central provides high-quality retail space. Located adjacent to Bullring and above the redeveloped New Street Station – the busiest train station outside of London.
Combining an extensive refurbishment of the former Shires shopping centre, together with a 61,000m2 mixed-use extension. Highcross is anchored by John Lewis department store and a Showcase Cinema de Lux.
Silverburn is a shopping, dining and leisure destination anchored by Debenhams, Marks & Spencer, a 14-screen Cineworld cinema and Tesco’s largest Scottish store.
The Oracle is the primary shopping and leisure destination in the Thames Valley region. The recently refurbished Riverside, on the banks of the River Kennet, boasts 22 restaurants and cafés and is unique for a UK shopping centre.
Union Square provides a combination of the best in traditional covered mall shopping and a shopping park. The scheme is adjacent to Aberdeen’s central railway station.
Victoria Quarter forms part of the Victoria Leeds premium shopping destination, which houses a range of designer and aspirational retail & dining brands. Anchored by Harvey Nichols, it is also home to Louis Vuitton, Mulberry, Vivienne Westwood, Whistles and L’Occitane en Provence.
Westquay, in the heart of Southampton, is the South Coast’s premier retail and leisure destination. It offers high street favourites and aspirational fashion alongside a wide variety of dining and entertainment.
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