O2

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Digital Difference stat?

Using unique, innovative and eye-catching concepts, O2 have continued to utilise the brilliant capabilities of Digital Out of Home and classic creativity to tackle industry challenges. Ouch, Stuck and Oops are all great examples of how O2 have used OOH to bring to life and amplify their national campaigns for maximum impact.

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O2 are renowned for their creativity in OOH. ‘Ouch!’ featured an unmissable instalment on Storm Cromination to reduce the sting of consumers overpaying for handsets, whilst special builds for ‘Stuck?’ and ‘Oops!’ highlighted O2’s annual upgrade and free smashed screen replacement service.

HOME

OUCH!

OOPS!

STUCK?

O2’s latest creative instalment saw the incredible ‘Ouch’ campaign come to life on Storm Cromination London, Europe’s longest digital OOH site. The campaign, which aimed to reduce the sting of consumers overpaying for their handsets, used attention grabbing creativity to bring this to light.

Case Study - O2

Concept

The special build created by Clear Channel’s Create solutions team, featured handcrafted two meter tall words with 3D spikes sticking out of each letter. Assembled via an abseiling team, the letters were then suspended in front of the first and last panels on Storm Cromination, making it an unmissable site for commuters passing by. Supporting activity also ran on Adshel Live and Malls Live.

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Credits Creative Agency - VCCP Agency - Havas Specialist - Talon Outdoor Production - Russell Signs

#OUCH #DOOH #FAME

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POWERPOINT CASE STUDY

To find out more contact:

clearchannel.co.uk | @clearchanneluk

create@clearchannel.co.uk

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HOME

OUCH!

OOPS!

STUCK?

HOME

OUCH!

OOPS!

STUCK?

To help promote their new yearly upgrade scheme, O2 ran their second national burst of their Choose campaign which saw the launch of “Stuck”. Cheeky special builds created exclusively by Clear Channel’s Create team ran across London, Birmingham, Bristol and Manchester. This campaign also featured on our roadside digital Storm and Adshel Live sites.

Case Study - O2

A mini billboard!

A miniature one-sheet billboard also featured in the campaign, comically stuck in between two billboards.

Using handpicked 48- and 96-sheet billboards, O2 used classic formats in prime metropolitan areas. Manually stripped back to their chipboard base, a printed creative was casually applied on top, as if had been physically stuck to the panel with masking tape – the same as used to write the tag line.

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#STUCK #OOH #CONTEXTUAL

Credits Creative Agency - VCCP Agency - Havas Specialist - AdCity Production - Russell Signs

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clearchannel.co.uk | @clearchanneluk

POWERPOINT CASE STUDY

To find out more contact:

create@clearchannel.co.uk

CAMPAIGN NAMED ‘STUCK’, THEIR OUTDOOR AD OF 2017

Concept

Case Study - O2

Gallery

HOME

OUCH!

OOPS!

STUCK?

HOME

OUCH!

OOPS!

STUCK?

Promoting their new offering of screen replacements, O2’s vision had been brought to life with a focus on hard- hitting (pun very much intended) copy on special build boards. The campaign used graphics to imitate a cracked screen with the words ‘Oops!’ appearing on screens to resonate with consumers who may have been familiar with dropping their own devices.

Case Study - O2

Concept

Using a 2D cut-out, a tilted effect made the panels look like they’d been dropped and cracked. Bespoke spotlights were also installed to illuminate the billboards at night for truly stand-out impact.

Credits Creative Agency - VCCP Agency - Havas Specialist - AdCity Production - Russell Signs

Gallery

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Social

#OOPS #OOH #DOOH

clearchannel.co.uk | @clearchanneluk

POWERPOINT CASE STUDY

To find out more contact:

create@clearchannel.co.uk

‘OOPS’ WON THE GRAND PRIX AT THE 2018 OUTDOOR MEDIA AWARDS

Concept

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Case Study - O2

Gallery

HOME

OUCH!

OOPS!

STUCK?

HOME

OUCH!

OOPS!

STUCK?