Consumer search behaviour parallels need states across different categories
Mobile searches conducted out of home are more diverse than at home mobile searches and lead to more actions
Out of home environment priming attributes encouraging search include inspiration, the senses, experiences and location needs
People who spend more time out of home do
+58%
more mobile searches
more likely to lead to a purchase than those at home
+38%
of consumers agree OOH advertising creative with a location call out would encourage them to search
62%
Mobile searches done out of home are