Longer waiting times can weaken product or service propositions
The Power of Now
As stock or availability deceases, the more desirable it becomes
Scarcity Bias
A free gift with a purchase can be a powerful motivator
Power of Free
Highlighting key features can simplify purchase decisions
Category Heuristics
Recommendations and reviews can be very persuasive
Social Proof
Being swayed by an expert or a trusted source
Authority Bias
