Powerful Posters - Activation - Why OOH

more likely to agree they like to purchase products that have been recommended to them

Social Proof

53%

McCafe coffee poster advert saying 'buy 5 coffees, enjoy the 6th free (yep it's that simple)'

Santander Cycle poster advert with a map of locations for the bikes, showing '34 Santander cycles near you'

McCafe poster advert with a picture of a takeaway coffee with the words 'just 99p - quality coffee shouldn't cost a fortune'

The Power of Now / Scarcity Bias

64%

agree they're more likely to visit a shop if they know beforehand that what they want is in stock

Power of Free

72%

agree the price of a product is important when deciding on a purchase