Key Brand Metrics (average)
+5%pts
Base: Solus n=897, LFDOOH build n=903
15%
Top of Mind Spontaneous Recall
Any Spontaneous Recall
Prompted Brand Recall
Prompted Brand Salience
Top of Mind Spontaneous Recall
Any Spontaneous Recall
Prompted Brand Recall
Prompted Brand Salience
20%
25%
38%
54%
63%
72%
78%
+13%pts
+9%pts
+6%pts
22%
27%
31%
43%
62%
73%
79%
85%
+5%pts
+12%pts
+11%pts
+6%pts
8%
8%
14%
22%
33%
41%
78%
76%
+5%pts
+8%pts
+8%pts
-2%pts
Advert 1
Advert 2
Advert 3
Key Brand Metrics (average)
Key Brand Metrics (average)
Base: Solus n=897, LFDOOH build n=903
Base: Solus n=897, LFDOOH build n=903
Top of Mind Spontaneous Recall
Any Spontaneous Recall
Prompted Brand Recall
Prompted Brand Salience
Top of Mind Spontaneous Recall
Any Spontaneous Recall
Prompted Brand Recall
Prompted Brand Salience
