Powerful Posters - Building Big Brands

Key Brand Metrics (average)

+5%pts

Base: Solus n=897, LFDOOH build n=903

15%

Top of Mind Spontaneous Recall

Any Spontaneous Recall

Prompted Brand Recall

Prompted Brand Salience

Top of Mind Spontaneous Recall

Any Spontaneous Recall

Prompted Brand Recall

Prompted Brand Salience

20%

25%

38%

54%

63%

72%

78%

+13%pts

+9%pts

+6%pts

22%

27%

31%

43%

62%

73%

79%

85%

+5%pts

+12%pts

+11%pts

+6%pts

8%

8%

14%

22%

33%

41%

78%

76%

+5%pts

+8%pts

+8%pts

-2%pts

Advert 1

Advert 2

Advert 3

Key Brand Metrics (average)

Key Brand Metrics (average)

Base: Solus n=897, LFDOOH build n=903

Base: Solus n=897, LFDOOH build n=903

Top of Mind Spontaneous Recall

Any Spontaneous Recall

Prompted Brand Recall

Prompted Brand Salience

Top of Mind Spontaneous Recall

Any Spontaneous Recall

Prompted Brand Recall

Prompted Brand Salience

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