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The scale model was crafted using the same animations and VFX files used for the TV ad, painstakingly created by Adam & Eve/DDB and The Life team at MPC. Prop builders Russell Signs created the model for the Clear Channel special build from fur, foam and fibreglass.
Clear Channel UK worked closely with Out of Home specialist Talon for the special build, booked as part of wider national the national campaign.
Credits Creative Agency - Adam & Eve/DDB Agency - PHD Specialist - Talon Production - Russell SIgns
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clearchannel.co.uk | @clearchanneluk | Find out more: letscreate@clearchannel.co.uk
#BornConfident #VWTRoc #OOH
The national campaign with Clear Channel included classic billboards and premium large format digital, Wrap and Storm as well as featuring on other premium Out of Home sites with JCDecaux and Ocean Outdoor across Roadside, Rail and Retail locations. 'Born Confident' is a perfect example of an Out of Home campaign delivering Reach, Activation and Fame to large urban audiences across the country.
Volkswagen have kicked off 2018 in creative style with a bold, multi-media campaign - "Born Confident" - that has truly caught the eye. The Out of Home campaign included both classic and digital with Clear Channel's creative solutions team Create bringing Bam the Ram to life with this stunning one-off special build.
+ DOOH
Classic Reach + Create
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