SHOP MONSTERS GEAR
PRESS RELEASE
MONSTER EYE GOLD.
LAKE BLUE.
BESSIE BLACK.
, inspired by the waters we call home, the collars we wear, and our city’s Calder Cup legacy. , as tough and dark as the Monster itself and the deepest depths of Lake Erie. Plus, a little Cleveland always helps us shine.
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GOLD
The primary logo proudly leads with Cleveland arched above the Monster which is seen head-on symbolizing the organization’s relentless pursuit of success on and off the ice.
The secondary icon features the familiar silhouette of the lurking Monster, which has adorned the team’s jerseys for 16 years, in a new simplified color palette.
The tertiary mark reintroduces an ‘M’ to the brand, with a tail that is a nod to what might lie below the surface in the depths of Lake Erie.
The wordmark features a new typeface with nautical inspiration, also featured in the primary logo and containing the tailed M.
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