FOR THE LOVE. FOR THE LAND.
It is an invitation, a rally cry, a call to action to embrace unity and come together in a common bond of love for each other and our city. Depicted with a diverse representation of hands on a basketball, the message speaks to the power of teamwork.
PURPOSE
PLATFORM
TEAM
ENGAGEMENT
CONNECT
PURPOSE
PLATFORM
TEAM
ENGAGEMENT
CONNECT
UNIDOS POR CLEVELAND
ACTIVATIONS
OUR PURPOSE
The Cleveland Cavaliers¸ Cleveland Monsters, Cleveland Charge, Cavs Legion GC and Rocket Arena are recognized as the premier professional sports organization in delivering unparalleled sports and entertainment experiences fueled by a diverse, equitable, and inclusive culture.
OUR DEFINITIONS
DIVERSITY:
The collective mixture of our fans, team members, properties, teams and partners characterized by our differences and our similarities.
INCLUSION:
Creating and fostering a trusting environment in which all are respected and engaged in the acceleration of our team priorities (Big Rocks).
SOCIAL IMPACT:
Any significant or positive changes that solve or at least address social injustice and challenges.
EQUITY:
The outcome of equitable administration of organizational systems where everyone benefits, a culture of fairness and justice.
Standing against social injustice and discrimination is a core value of our organization and is a major part of our DNA.
2025-2026 CAVS THEME NIGHTS
NOV 15
Salute to Service
presented by Ohio CAT
NOV 23
Pride Night presented by Century FCU
JAN 19
MLK Day Celebration
JAN 23
AAPI Night
FEB 11
Black Heritage Celebration: Black Excellence
MAR 9
Women's History Celebration presented by Avery Dennison
MAR 25
Unidos Por Cleveland
NOVEMBER
JANUARY
FEBRUARY
MARCH
FEB 19
Black Heritage Celebration: HBCU/Divine 9 Night
DIVERSITY & INCLUSION STRATEGIC PLATFORM
TEAM MEMBERS
Our team members at all levels mirror the demographics of the communities that we live and work in.
TEAM MEMBERS
CULTURE
CULTURE
We have an inclusive culture in which everyone is treated with dignity and respect.
FAN DEVELOPMENT
FAN DEVELOPMENT
We provide an equitable experience for all of our fans.
MARKETPLACE
We leverage diversity and inclusion to increase revenue, and create and strengthen partnerships.
COMMUNITY ENGAGEMENT
COMMUNITY ENGAGEMENT
We are relevant, trusted, and engaged with all communities.
CULTURE
FAN DEVELOPMENT
MARKETPLACE
COMMUNITY ENGAGEMENT
COMMUNITY ENGAGEMENT
MARKETPLACE
FAN DEVELOPMENT
COMMUNITY ENGAGEMENT
MARKETPLACE
COMMUNITY ENGAGEMENT
MARKETPLACE
NOV 15
Salute to Service
presented by Ohio CAT
NOV 23
Pride Night presented
by Century FCU
JAN 19
MLK Day Celebration
FEB 11
Black Heritage Celebration: Black Excellence
MAR 9
Women's History Celebration presented by Avery Dennison
JAN 23
AAPI Night
FEB 19
Black Heritage Celebration:
HBCU/Divine 9 Night
MAR 25
Unidos Por Cleveland
Explore our Diversity, Equity & Inclusion Theme Nights and get tickets to be part of these special in-arena celebrations of community and belonging
FIND TICKETS
Fairness and equality are core to who we are as an organization. Regardless of race, gender, age, sexual orientation, education, economic status, or any dimension of diversity, all people have the right to be treated fairly. At REG we strongly believe that our team members, fans, vendors and partners all bring a unique piece to the REG puzzle. It is our responsibility to create a culture where everyone feels that they can bring their whole selves to work and be treated equitably. Our why at Rock Entertainment Group is simple…we are a better organization and community when all people are treated with dignity and respect.
Kevin Clayton
Team Member Resource Groups (TMRGs) are an important part of our culture. They are team member led groups that provide support, mentoring, networking and a platform for voicing the ideas and opinions for of team members representing specific dimensions of diversity. Our TMRGs provide the organization with additional cross functional resources that can be leveraged to create significant value for the organization both internally and externally.
TEAM MEMBER RESOURCE GROUPS
Hispanics for Outreach, Leadership & Advocacy
Email Us
Jews for Unity, Inclusion, Connection & Education
Email Us
Black Employees Leading in Inclusion, Excellence, Vision & Education
Email Us
Pride in The Land
Email Us
Women of the Cavs, Monsters, Charge & Legion
Email Us
Asians Representing
Inclusion, Strength and Equity
Email Us
Parents, Allies and
Caretakers Team
Email Us
Service and Leadership
United through Excellence
Email Us
CONNECT WITH US
A MESSAGE FROM KEVIN CLAYTON
CELENA ZEVNIK
Director of Community Engagement & Events
RAFA HERNANDEZ-BRITO
Community Ambassador & Bilingual Broadcaster
LUCY VERES
Director of Community Impact
CAMPY RUSSELL
Director of Alumni Relations
PAM FRASCO
SVP of Social Impact &
Executive Director of Cavs Foundation
BRITTANY LONG
Senior Manager of Foundation Dev/ Ops
ASHLEY THOMAS
DEI Senior Administrator
GEORGE HILL
Manager of Outreach
SEAN MORGAN
SIE Coordinator
KATIE BOZZELLI
Seasonal Assistant
MAX SCHOBEL
Community Impact Senior Coordinator
CLARKE MOORE
HBCU Fellow/ Seasonal Assistant
KRISTYN PEARSON
Senior Coordinator of DEI & Social Impact
PAM FRASCO
SVP of Social Impact &
Executive Director of Cavs Foundation
CELENA ZEVNIK
Director of Community Engagement & Events
PAM FRASCO
VP Diversity, Inclusion & Community Engagement
KEVIN CLAYTON
EVP, Chief Impact & Equity Officer
Social Impact & Equity Team
OUR PURPOSE
WHO WE ARE
TEAM MEMBERS
Our team members at all levels mirror the demographics of the communities that we live and work in.
CULTURE
We have an inclusive culture in which everyone is treated with dignity and respect.
FAN DEVELOPMENT
We provide an equitable experience for all of our fans.
MARKETPLACE
We leverage diversity and inclusion to increase revenue, and create and strengthen partnerships.
COMMUNITY ENGAGEMENT
We are relevant, trusted, and engaged with all communities.
DIVERSITY & INCLUSION STRATEGIC PLATFORM
Theme Nights
COMMUNITY ACTIVATIONS
black History Celebration:
Black Excellence
black History Celebration:
HBCU/D9
WOmen's History Celebration
2025 SUMMER FESTIVALS
Cleveland Cavaliers ERG Summit
A Seat At The Table Summit
The 1967 Cleveland Summit
A Taste of Black Cleveland
MLK Day Celebration
AAPI Night
Salute to service
Pride Night
Presented By: Century FCU
Presented By: ohio CAT
MAR 25
Unidos Por Cleveland
Theme Nights
Pride Parade
Juneteenth Celebration
Cleveland Asian Festival
Pride Parade
Juneteenth Celebration
Social Impact Academy
A Taste of Black Cleveland
A Taste of Black Cleveland
