We interviewed more than 3,000 global IT and business decision makers on how a mature data strategy impacts businesses. From DEI to resiliency, leaders shared where their companies are and where they hope their data takes them in the near future. To see how you and your business stack up against competitors and peers, answer the questionnaire below, or see the full results and analysis here.
The State of Data Utilization And Optimization Across The Globe
The Use And Value of Data
Data and analytics is critical to organizations’ operations. Organizations across the globe are looking toward innovative tools and methods for their data needs, but they differ in the way data is managed and utilized. See how these differences translate to an organization’s data maturity and business performance.
Begin
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1
What is your role?
ITDM - IT Decision Maker
SDM - Senior Business Decision Maker (Not primarily assigned to an IT function)
Next
2
What does your organization currently use, or plan to use data and analytics for?
Reducing costs
Product design and development
Addressing issues around workforce diversity
Reducing risks (regulatory, security etc.)
Gaining a competitive edge
Improving the employee experience/satisfaction
Improving the customer experience/satisfaction
Increasing revenue and profits
Building new revenue streams
Currently
Within the next 12 months
We are not planning to use data and analytics for this
Don’t know
2 of 6
Please provide an answer for each choice to continue
3
Who is championing the use of data and analytics within your organization? (check all that apply)
CDO
CFO
CIO
CMO
COO
Head of Products
Head of Sales
Other
There is no one within our organization who is championing the use of data and analytics
Don't know
3 of 6
Please provide at least one answer to continue
4
Does your organization currently have an enterprise data strategy (or strategies) in place?
Yes, and this has been in place for more than a year
Yes, this has been in place for less than a year
No, we do not have an enterprise data strategy in place but plan within the next 12 months
No, we do not have an enterprise data strategy in place but plan to beyond the next 12 months
No, we have never had an enterprise data strategy in place and don't plan to in the future
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5
To what extent is the IT Department currently using data and analytics in their processes?
There is quite a lot of use of data and analytics within our business division/department
There is some use of data and analytics within our business division/department
There is very little use of data and analytics within our business division/department
There is no use of data and analytics within our business division/department
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6
To what extent has your organization achieved the following capabilities?
All relevant business groups have access to centralized analytics tools and support ideally suited for the needs of their own analysis and reporting
Leveraging solutions optimized for speed and access across on-premise and public/private cloud infrastructure
Having big data infrastructure that is centralized and tightly integrated across the organization, allowing business divisions/departments to align priorities with the organization’s data roadmap
Having the necessary enterprise-grade standards in place for security, back-up, and disaster recovery across all environments
We routinely and formally evaluate and optimize our process to refine new business models that emerge from data and analytics
Completely achieved
Mostly achieved
Somewhat achieved
Not in place
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Get Results
To what extent does your business division/department currently use data and analytics in its processes?
To what extent has your business division/department achieved the following capabilities?
Our business division/department members have access to data and are able to run data analytics and generate insights reports themselves
We maintain a performance measurement standard for applying data services to our operations, at speed
We regularly align our business division/department priorities with the organization’s data roadmap
Our business division/department has peace of mind when it comes to security, back-up and disaster recovery if and when is needed
Our business has realized at least one new revenue stream or business model from data and analytics
Get results
Organizations in this category are likely to behave in the following ways:
digital leader
digital adopter
digital evaluator
digital BEGINNER
No plan
Within 12 months
Reducing risk (regulatory, security, etc.)
Who is championing the use of data and analytics within your organization?
No one championing the use of data and analytics
Yes, for more than a year
No, but plan within next 12 months
No, but plan to beyond next 12 months
No, and don't plan to in the future
Yes, for less than a year
76% of organizations in this category handled pandemic disruptions very well
100% of organizations in this category value delivering real-time business insights through innovative technologies
73% of organizations in this category embraced a digital transformation business strategy
96% of organizations in this category implemented DEI (Diversity, Equity, and Inclusion) initiatives
To what extent are business divisions/departments within your organization currently using data and analytics in their processes?
Sales & Marketing
Products & Operations
Customer Services
Finances
HR
Legal
IT
Reducing cost
No use
Very little use
Some use
Quite a lot
76
You are a
out of 76
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Your Score:
55% of organizations in this category handled pandemic disruptions very well
95% of organizations in this category value delivering real-time business insights through innovative technologies
53% of organizations in this category embraced a digital transformation business strategy
92% of organizations in this category implemented DEI (Diversity, Equity, and Inclusion) initiatives
60
36% of organizations in this category handled pandemic disruptions very well
89% of organizations in this category value delivering real-time business insights through innovative technologies
28% of organizations in this category embraced a digital transformation business strategy
87% of organizations in this category implemented DEI (Diversity, Equity, and Inclusion) initiatives
44
24% of organizations in this category handled pandemic disruptions very well
59% of organizations in this category value delivering real-time business insights through innovative technologies
11% of organizations in this category embraced a digital transformation business strategy
62% of organizations in this category implemented DEI (Diversity, Equity, and Inclusion) initiatives
28
We interviewed over 2,000 global IT decision makers on the state of the data industry and their businesses. From DEI to resiliency, from maturity of data strategy to organizational growth, these leaders shared where their companies are and where they hope to take them in the near future. To see how you and your business stack up against competitors and peers, take this interactive version of that same survey below, or see the full results and analysis here.[LINK to White Paper]
Data and analytics is critical to organizations’ operations. Organizations across the globe are looking toward innovative tools and methods for their data needs. See what region is (surprisingly) leading the way in these efforts.
These organizations are likely to behave in the following ways:
digital laggard
Be most likely (76%) to have been able to cope very well since the start of the pandemic
Be most likely (100%) to see the value in delivering real-time business insights, through technologies such as Artificial Intelligence
Be most likely (73%) to currently have Digital Transformation forming all of their business strategy
Be most likely (96%) to currently have DEI (Diversity, Equity and Inclusion) initiatives in place
Be less likely (36%) to have been able to cope very well since the start of the pandemic
Be less likely (89%) to see the value in delivering real-time business insights, through technologies such as Artificial Intelligence
Be less likely (28%) to currently have Digital Transformation forming all of their business strategy
Be less likely (87%) to currently have DEI (Diversity, Equity and Inclusion) initiatives in place
Be least likely (24%) to have been able to cope very well since the start of the pandemic
Be least likely (59%) to see the value in delivering real-time business insights, through technologies such as Artificial Intelligence
Be least likely (11%) to currently have Digital Transformation forming all of their business strategy
Be least likely (62%) to currently have DEI (Diversity, Equity and Inclusion) initiatives in place
Our business division/department has peace of mind when it comes to security, back-up and disaster recovery if and when is need
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