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Cloudera Enterprise Data Maturity Research Report

Cloudera, in association with technology market research expert, Vanson Bourne, explored the correlation between the maturity of an organization’s enterprise data strategy and its business performance in a 2021 survey of 2,100 IT decision makers (ITDMs) and 1,050 senior business decision makers (SDMs) in businesses with more than 1,000 employees across a variety of industries. An enterprise data strategy is a holistic strategy across all lines of business within an organization to extract, consolidate, and manage the data generated across functions for use as an asset. More than half of the organizations surveyed have an enterprise data strategy in place, and those that do not currently, plan to in the future. Having a roadmap in place to prioritize a data strategy is crucial given:

Overview

Highlights from the report

Conclusion

overview

of IT decision makers agree that

organizations that implement a hybrid

architecture as part of its data strategy

will gain a competitive advantage

Highlights from the report

Organizations with more mature enterprise data strategies report greater positive impacts

Organizations see the value in enterprise data strategies, and the longer an organization has a strategy in place, the more they report it as “very effective.”

Question: To what extent do you believe your organization’s current enterprise data strategy is effective?

Enterprise data strategies that are “Very effective”

Enterprise data strategy has been in place for more than a year

Enterprise data strategy has been in place for less than a year

Total [2684]

49%

63%

28%

Organizations with enterprise data strategies in place for more than a year report higher profit growth compared with those with more recent data strategies. Comparatively, organizations without enterprise data strategies in place are falling behind. This shows that implementing an enterprise data strategy, and implementing it well, brings about greater profits for the business.

“The way in which data is handled and managed within my organization has positively impacted its performance”

96%

of senior business decision-makers (SDMs) with an enterprise data strategy in place for more than a year report that:

This impact is pronounced among businesses affected by the COVID-19 pandemic. Having a mature data strategy has proven essential for businesses to remain resilient in the face of the pandemic. 64% of organizations with mature enterprise data strategies have coped very well, in contrast to 30% with strategies in place for less than a year and 16% with no enterprise data strategy in place yet. Business resilience can largely be attributed to the ability of enterprise data strategies to mitigate risks. This is a consensus held by 91% of ITDMs whose organizations have an enterprise data strategy in place as they agree that their current strategy has been key to their resiliency.

Data lifecycle challenges hinder innovation

While organizations engage with several stages of the data lifecycle, only 12% of surveyed ITDMs report that their organizations interact with all stages of the lifecycle process. And although having secure, centralized governance and compliance over the entire data lifecycle is valuable, only 62% of ITDMs report that their organizations’ data lifecycle processes involve security and governance. Without full control and visibility over every aspect of data, organizations will lack the capabilities required to drive innovation.

Incomplete management of organizations’ data lifecycle process

Data collection (i.e. data ingestion and monitoring at the edge)

Data enrichment (i.e. data pipeline processing, aggregation, and management)

Security and governance (i.e. an integrated set of security, management, and governance technologies across the entire data lifecycle)

Predictive analysis (based on artificial intelligence and machine learning)

Serving (i.e. controlling and running essential business operations)

Reporting (i.e. delivering business enterprise insight)

Question: What does your organization’s data lifecycle process currently involve?

Only 12% of ITDMs report their organization interacts with all stages of the data lifecycle process.

There is an anticipated shift to hybrid cloud in the next 18 months. 85% of ITDMs report either increasing or maintaining the same level of investment in hybrid-cloud infrastructure and data and analytics solutions. Furthermore, organizations are dedicating time and resources to cloud migration and strategy (42%) as well as data management (38%) in preparation of a migration strategy to hybrid multi-cloud.

The future is hybrid

Utilizing data and analytics can yield more benefits than simply increasing profit margins or gaining a competitive advantage, especially in areas such as Diversity, Equity and Inclusion (DEI). 95% of both ITDMs and SDMs agree that DEI initiatives contribute to an organization’s success. 96% of ITDMs and 95% of SDMs believe that data and analytics is important to ensuring successful and effective DEI Diversity, Equity, and Inclusion (DEI) initiatives. The majority of organizations (89%) have DEI initiatives in place, with around half of organizations having had these in place for more than a year. Digital leaders are the most likely to currently have such initiatives in place.

The success of DEI initiatives is underpinned by data

Although surveyed organizations report a high level of engagement with data and analytics within their organizations, there is room for improvement. The results of this research highlight an urgent need for organizations to adopt an enterprise data strategy, one that lets them harness the power of data for faster speed to insights, regardless of where the data resides. Ultimately, this will increase an organization’s ability to distill critical business insights while creating more room for innovation, competitive differentiation, and cross-functional collaboration.

Conclusion

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Question: As a percentage of global annual revenue, what was your organization’s most recent profit growth?

Total

Enterprise data strategy has been in place for longer than a year

Enterprise data strategy has been in place for less than a year

No enterprise data strategy in place but plan to within the next 12 months

Average profit growth

4.85%

5.97%

4.17%

2.50%

Question: Does your organization currently have any DEI (Diversity, Equity andInclusion) initiatives in place?

Yes, we have had this in place for more than a year

Yes, we have had this in place for less than a year

No, but we will implement this in the future

No, and we have no plans to implement this in the future

DEI (Diversity, Equity and Inclusion) Initiatives

51%

38%

10%

MARKET RESEARCH REPORT

The sheer volume of data organizations manage The variety of that data The need for that data to be trustworthy The advantages of using data to navigate change and uncertainty

1. Mature enterprise data strategies report greater positive impacts

overview

Highlights from the report

Conclusion

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2. Data lifecycle challenges hinder innovation

3. The future is hybrid

4. The success of DEI initiatives is underpinned by data

overview

1. Mature enterprise data strategies report greater positive impacts

2. Data lifecycle challenges hinder innovation

3. The future is hybrid

4. The success of DEI initiatives is underpinned by data

Highlights from the report

Conclusion

Download the report

overview

1. Mature enterprise data strategies report greater positive impacts

2. Data lifecycle challenges hinder innovation

3. The future is hybrid

4. The success of DEI initiatives is underpinned by data

Highlights from the report

Conclusion

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overview

1. Mature enterprise data strategies report greater positive impacts

2. Data lifecycle challenges hinder innovation

3. The future is hybrid

4. The success of DEI initiatives is underpinned by data

Highlights from the report

Conclusion

Download the report

Conclusion

Research Methodology

overview

Highlights from the report

Conclusion

Discover how a robust enterprise data strategy impacts business performance

With a hybrid data cloud, organizations can access and analyze data quickly and easily to facilitate smarter, data-driven decisions and more effectively meet the demands of today’s hyper-competitive business climate. The shift toward hybrid multi-cloud will also allow organizations to best serve their customers and their business strategy needs.

of senior decision makers believe that making sense of all data across hybrid, multi-cloud and on-premises architectures is or would be valuable

92%

of IT decision makers agree that organizations that implement a hybrid architecture as part of its data strategy will gain a competitive advantage

89%

of senior decision makers believe that making sense of all data across hybrid, multi-cloud and on-premises architectures is or would be valuable

92%

of IT decision makers agree that organizations that implement a hybrid architecture as part of its data strategy will gain a competitive advantage

89%

Take the assessment

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Additional Resources