Whether you’re a corporate dame, a style advocate or a minimalist, chances are rife that you’ve donned a frame from Vogue Eyewear, flaunted its effortless sensuality and titled it a style staple. Launched in 1973, the globally-loved eyewear brand completes 50 years of being in the business in 2023—and is commemorating the momentous occasion with pomp and show. We’re talking about a brand-new capsule collection, a 3D metal fluid logo, and much more. Read on as we give you a peek into the celebrations in store.
The capsule collection features five iconic frames that take cues from bold profile glamour, retro-esque inspiration from the 70s stars, the easy-going style of the 2K gen and some timeless trendy geometries. Simply put, these frames reimagine trends from the yesteryears by adding a liberal dash of celebratory pink to them all. All the sunglasses come with a hot pink pouch, cloth and box with the new metallic logo to truly bring out the special anniversary status.
While in the early 1970s, the brand drew artistic inspiration from Italian culture, Vogue Eyewear’s first foray into the international scene dates back to the 90s and 2000s with top models like Gisele Bundchen, Kate Moss and Eva Mendes. The brand further established its luxurious portfolio by co-creating capsules with celebrities like Gigi Hadid, Hailey Bieber, Deepika Padukone, Shraddha Kapoor, Taapsee Pannu, and Z-ennial actress Millie Bobby Brown. Not only has the brand given celebrity ambassadors a platform to exude their style sensibilities using eyewear, but also inspired countless generations to embrace their individuality, discover their style and express it boldly. Vogue Eyewear is not just a brand, it’s a personal style enhancer.
Vivek Shyam Bhatia
"As a responsible stylist whose practice is rooted in education, I truly believe that healthy hair begins with a healthy scalp. Hence, scalp care is of utmost importance, perhaps even more so than hair care"
A celebrity hairstylist in Mumbai, India
Vogue Eyewear is celebrating its 50th anniversary with a captivating capsule collection. And you’re mistaken if you think it’s all suede frames and big logos. On the flip side, this collection honours the season’s favourite colour - hot pink. Dressed in hues of bold, playful and perennially pretty pink, the collection unleashes a wide spectrum of frames that ignite a sense of belonging and the power of identity. Additionally, the brand puts a spin on its logo, creating a futuristic new 3D metallic bubble-letter logo curated specially for the anniversary campaign.
The big five-O
Cheers to 50 thriving years of Vogue Eyewear - and #letsvogue another five decades in style. Get your hands on these anniversary-edition collectables now!
Vogue eyewear through the years
Ultra-wide temples, the evergreen camouflage pattern, hot pink bevels and a sized-up logo: everything about this pair screams bold, trendy and striking! Looking to make a lasting impression? Count on these sunnies to do the trick.
This vintage design doused in a trendy pop of colour is all things desirable. The frame retains the original oversized shape from 1973 and revamps it with bold hues, clear gradient lenses and an overall high-volume style. The perfect pair for a sunny soiree with friends.
This vintage design doused in a trendy pop of pink is all things desirable. The frame retains the original oversized shape from 1973 and revamps it with hot pink hues, clear gradient lenses and an overall high-volume style. The perfect pair for a sunny soiree with friends.
SHOP NOW
SHOP NOW
Click on to know more
These dark-tinted shades with hot-pink temples are the perfect mix of playful and chic. The evergreen rectangular shape is easy to style and also features a ‘50th Anniversary’ printed temple.
Statement shades with hot pink-tinted temples that are packed with personality and elegance. An iconic pair for those who love to celebrate their style!
Stylish angles, gradient lenses and the capsule’s iconic hot pink and black profile: these lightweight shades redefine trendy. It also features a ‘50th Anniversary’ printed temple.