Say what you will about social media but it has led to an explosion of information about hair and skin care. Everywhere you look on social media, brands claim to offer the next ‘big’ thing in haircare. Echoing this sentiment of growing haircare concerns, Shweta Sahni, education manager of L’Oréal Professionnel India, says, “The audience is becoming cognisant of the benefits of taking scalp care seriously.”
However, this isn’t just another transient trend, which is why it’s necessary to invest in a brand that excels in science and innovation. A brand that focuses on helping you begin your hair and scalp care journey with the best. If you haven’t guessed by now, you’ve clearly been missing out. L’Oréal Professionnel Paris has helped millions foster a healthier relationship with their hair, and now, with their latest installment: ‘Scalp Advanced,’ they’re here to inspire us to take the next step towards caring for our tresses, and we’re in awe.
Delving into the importance of the basics of haircare, Shweta Sahni sat down for a tête-à-tête with Vogue India to discuss the root cause of all hair problems. She also touches upon the revolutionary new L’Oréal Professionnel Scalp Advanced range that is formulated with soothing, anti-inflammatory ingredients such as Niacinamide, AHA, Olamine Piroctone, Aminexil and Omega 6 that effectively busts buildup, fights free radicals, and kick-starts scalp stimulation. Excerpts from the interview.
Vivek Shyam Bhatia
"As a responsible stylist whose practice is rooted in education, I truly believe that healthy hair begins with a healthy scalp. Hence, scalp care is of utmost importance, perhaps even more so than hair care"
A celebrity hairstylist in Mumbai, India
If you want to know more about investing in a healthy scalp, click here.
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Pioneering the path is L’Oréal Professionnel Paris, a powerhouse renowned for their breakthrough products and services. Titled ‘Scalp Advanced,’ this new lineup by the brand is specifically designed to nurture the scalp back to its pristine condition: from sloughing away flakes and build-up to unclogging pores and, in turn, creating a healthier environment for the hair to truly flourish.
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But when it comes to the fundamentals of haircare, most are unaware to check in with their scalp. “People may invest in expensive shampoos and conditioners but may not pay as much attention to what the scalp needs,” Sahni says, adding, “Some may also not be aware that the scalp requires specific care, and they may not realise the impact that a healthy scalp can have on the overall appearance and health of their hair.”
Accept it or not, we have all at some point in our lives depended on hair to do the talking, and tailored our mindset for the day accordingly. After all, a good hair day is not just about looking great, it’s also about feeling confident. What if we say that there’s more to achieving a good hair day than rushing to the salon every time you feel the slightest discomfort? And that you can bid adieu to bad hair days by being aware of the roots?
Why is it important to care for the scalp just as much as the hair?
Our scalp is the base on which hair follicles grow and it is crucial to cleanse and nourish the scalp to get healthy hair. A healthy scalp provides a nourishing environment for hair follicles to grow, which can promote hair growth and prevent hair loss. It also removes product buildup and excess oil, which can clog hair follicles and inhibit new hair growth. Similarly, regular scalp care can prevent scalp issues such as discomfort, dandruff, itching, and flakiness, which can be uncomfortable.
Neglecting scalp health can cause several hair issues. Some of the most common haircare concerns being discomfort on the scalp skin, itchiness, dandruff, extremely oily or dry scalp, and flaking which will eventually lead to bad hair health causing hair thinning, split ends, and hair fall. If the scalp is unhealthy, it can damage hair follicles and prevent the growth of new hair. Similarly, neglecting scalp cleanse can lead to a build-up of dead skin cells on the scalp, resulting in dandruff, which can be itchy and uncomfortable, and it can also make hair look dull and unhealthy.
What are some of the common scalp concerns and the perils of not focusing enough on scalp care?
A healthy scalp is essential for maintaining healthy hair, making it imperative to prioritise scalp health. If you have oily hair, it is advisable to wash it at least 2-3 times a week to eliminate excess oil and impurities. The L'Oréal Professionnel Scalp Advanced Anti-Oiliness Dermo Purifier Shampoo is a personal favourite, as it is a lightweight formula that purifies the scalp and provides a fresh and clean feel. For optimal results, use the L'Oréal Professionnel Scalp Advanced Anti-Oiliness 2-in-1 Deep Purifier Clay before shampooing. It is also important to exfoliate the scalp regularly and condition the hair to maintain hydration.
What are some ways to care for the scalp?
Identifying specific scalp concerns is crucial before recommending any remedies as it is essential to choose products that cater to the individual’s specific scalp concerns. For those experiencing scalp discomfort, the Scalp Advanced Anti-Discomfort treatment by L'Oréal Professionnel Paris is a multi-step treatment designed to alleviate discomfort instantly. The Lipid Shield creates a lipid layer that soothes the scalp, while the Intense Soother calms the scalp. These two components work together to provide immediate relief.
What are some products that can address various needs and specific scalp concerns?
With research showing that 67% of people worldwide experience scalp concerns, healthy hair begins with a healthy scalp. The L'Oréal Professionnel Paris Scalp Advanced range is powered with ultra-concentrated dermatological actives which aid in resetting a deregulated scalp. The range consists of both in-salon treatments and at-home products to address multiple concerns.
For instance, the Intense Soother calms the scalp from discomfort without weighing down the hair fibre. Lifeless hair strands can be rejuvenated with the Anti Hair Thinning Treatment, which gives fuller hair in just six weeks. This dual-action treatment provides the hair with essential nutrients to help stimulate root activity and protect hair’s density. The Amnexil Advanced treatment strengthens hair fibres and anchors the roots, and the Vitamino Shine Sealer prolongs the treatment results.
Which L’Oréal products help with better scalp health? And elaborate on the R&D and technology that went into the new product range.
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If you want to know more about investing in a healthy scalp, click here.
